Abstract The status of hardware in the home is so important, but the domestic high-end home hardware market and the high-margin brand market are mostly occupied by imported hardware companies. According to Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, in 2012 China's hardware industry import and export total...
The status of hardware in the home is so important, but the domestic high-end home hardware market and the high-margin brand market are mostly occupied by imported hardware companies. According to Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, the total import and export volume of China's hardware industry reached 480 billion yuan in 2012, a year-on-year increase of 30.1%. In the downturn of development, the association guided the adjustment strategy of the whole industry and accelerated the transformation. And structural adjustment, from export-oriented to domestic trade and foreign trade, both domestic and foreign markets, and the two legs to continue to explore the domestic market. This kind of positive driving effect has achieved remarkable results, which triggered a comprehensive rebound, especially showing explosive growth in domestic sales and achieving a high-speed growth of 27% in the whole industry. Luo Baihui said that home life is becoming more and more important to individuals, and the comfort requirements for home are getting higher and higher. Nowadays people hope that the lazy lifestyle requires hardware to be more and more human and intelligent. This is more evident in the cabinet industry where hardware usage reaches 35%.
For example, the electronic intelligent pumping introduced in the field of high-end cabinets in foreign countries has realized the simple design of the cabinet without handles. The use of new damping and slide rails enables the cabinet drawers to be heavy, non-rebound, and leak-free, while extending the life of the damping and slide rails. In the integrated bathroom design, the water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. also began to enter people's lives, providing the necessary conditions for the development of home to intelligent direction.
The hardware accessories of major well-known brand furniture and cabinets are basically taken over by imported hardware companies such as Blum and Hettich. The use of German or Italian hardware has become the biggest selling point of furniture after the plate.
With the vigorous development of home cabinets, sanitary ware and other home furnishing industries, most enterprises have begun to pay attention to the vast domestic market, and export to domestic sales has become the focus of corporate strategic development. The home hardware company is deeply aware of this. In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research. Luo Baihui believes that many domestic enterprises are very good in product quality due to long-term export to foreign countries or OEM for foreign investment. The key is to change the practice of re-production and light brand in the past, strengthen the brand management ability and corporate image strategy awareness, so that we can certainly obtain the market position that we should have.
In 2013, China's hardware industry gradually got rid of the impact of the financial crisis. With the gradual recovery of the domestic and foreign markets, China's hardware companies are gradually looking to the larger foreign markets while maintaining the European and American international markets. Great channel and brand building efforts.
In recent years, the hardware industry has developed rapidly, and the scope and quantity of exports are also expanding and the prospects are broad. With the acceleration of the global economic integration process, China's stainless steel hardware tool processing industry has gradually become the main force of the world hardware tools industry. In some developed countries, especially in Africa, the Middle East and other developing countries, the demand for hardware tools is increasing at a rate of more than 10% per year.
At the same time, the requirements of China's hardware products in the international market will gradually develop and change. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product research and development, and the products and environmental protection. The combination of energy resources and humanities. The huge market and central gravity will further attract the manufacturing centers of hardware multinationals to China. The integration with foreign companies will continue to improve the quality of China's hardware products and corporate competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa.
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