Haier U+ ecological combat advantages show

The International Consumer Electronics Show (CES) has just come to a close. To review this international exhibition, besides drones, virtual reality, artificial intelligence and other hot topics, smart home is still at the core of this year's CES. Among them, Haier exhibited the world's first intelligent home robot Ubot for the first time, was reported by the global mainstream media and China’s CCTV, making the home robot a new engine for the development of the smart home industry. After studying Ubot, the advantages of Haier's U+ platform development model also gradually emerged, becoming the focus of industry research and imitation.

According to Mergermarket Mergermarket's November 2015 data, there are a total of 267 technology companies in China with a combined turnover of US$32 billion. However, for the entire year of 2014, the combined transaction volume of technology companies was only US$26 billion. Dripping and quick, Ctrip and where to go, the U.S. delegation and the public commented that these opponents who were still fighting for you yesterday became today's Internet CP.

As one of the emerging Internet industries, the long-separated trend of the smart home industry has also become apparent in 2015. At the end of 2014, Xiaomi strategically invested US$1.266 billion in the United States, in-depth cooperation in smart homes and ecological chains; in April 2015, Lenovo Baidu launched cloud routing, TCL Tencent cooperation in the future TV; 2015, Haier alliance Apple, Huawei, 2016 It is also hand in hand with Google... It is clear that the smart home industry in 2015 experienced an important shift from “going alone” to “swinging side by side”.

Industry insiders believe that such changes in the smart home industry are driven by two factors. On the one hand is the user experience, smart home is a complex system, and for now, no one company has the ability to provide users with all the services needed in the smart life, users do not complete smart home products or services Paying the bills forced the industry to explore new ways of joint operations. On the other hand, enterprises are still alive. The smart home market has a large cake but it has not been able to find a path to industrialization. The situation of SMEs and entrepreneurial teams being dragged down is very common. Although large companies are rich in funds, they also need to step out of the internal friction. Therefore, fighting with each other became their new choice.

Strong and powerful alliances have reduced internal friction among giants, but potential problems have also been exposed. For example, industry standards still cannot reach a unified opinion. Small and medium-sized enterprises and entrepreneurs are still in a state of self-destruction, and it is difficult to turn up large-scale industrial development. Spray. In this regard, Haier U+ has returned to the nature of Internet thinking, further expanding the scope of strong alliances to the boundless cooperation and innovation of all the forces of the industry, while the joint giants have opened up the backbone of smart homes, on the other hand, they have converged outstanding entrepreneurial teams and projects have been continuously improved. The branches and branches of smart homes, from joint to financial, realize the entire ecological system of smart homes with smooth meridians and flourishes.

In terms of opening up the backbone, Haier took the lead in launching the world’s first open, full-personality, full-interactive and intelligent living open platform, the U+ smart living platform. Through unified smart protocol standards, Haier explored the realization of different categories and different brands of smart products. Or service interconnection. At present, the U+ platform has successfully attracted hundreds of multi-brand and multi-category big coffee-level partners such as Baidu, Tencent, Procter & Gamble, Oracle, and Qualcomm to create the largest and most ecologically sound industry in the industry. Smart home open platform.

In terms of perfecting the branches, Haier U+ complies with the government's call for "mass entrepreneurship and innovation," and has extensively set up outstanding entrepreneurial teams and entrepreneurial projects in the smart home field in the form of Maker Contests, Maker Salons, etc., and builds a business incubation platform to provide them with The one-stop service support of the process has enabled the smart home industry to show a prosperous trend of “hundred flowers blossoming and a hundred schools of thought contend” by aggregating the wisdom of fragmentation.

From joint giants to extensive venture projects, Haier has achieved good results in a one-step strategic layout in the field of smart homes, and continues to lead the industry in terms of user experience. The world’s first home robot Haier Ubot debuted at CES 2016 is one Strongly proven. The appearance of Haier Ubot means that the Haier U+ platform has fallen again, and the smart home ecology has also become more complete.

Harvard University professor Ram Charan believes that in this era, competition is no longer a single-player company, and companies must build a strong ecosystem to quickly respond to competitive challenges. For the smart home industry, mutual benefit has become the consensus of the entire industry. Haier U+ attracts all resources through an open platform. While improving its own ecosystem, it also provides a broader space for the creators and points out the direction for the next step in the development of the industry.