Doing product promotion must look

For the network promotion has also been done for some time, of course, refers to the promotion of their own products. Some of the methods recommended by the Internet companies are not quite the same. Today we have a look at the issue of PPC, traffic and actual results. Here, the Internet companies will say that the higher the ranking, the greater your strength (giving you a hat). The greater the chance of being clicked, the higher the click traffic and the higher the conversion rate. And statistics show that the top five people are the most likely to be clicked, with a 75% chance of being clicked on the first page, 25% on the second page, 5% on the third page, and indeed, most In terms of people's habits, the top five must be spotted. In this way, you will think it is oh, right, advertising, it must be seen by many people!
Actually, according to their practices, it can indeed have an effect. Otherwise, why should they sell advertisements? However, after a period of time, you will find that the cost is too high and the top rank means that the bidding cost will increase; the increase in traffic will mean that you will have to spend more money (3,500 yuan a day, you feel bad ). The effect is not necessarily proportional to the increase.
Modern enterprise procurement is sure to shop around, and large quantities of products may have multiple suppliers. The person who really needs is ranked in the top five or first page of the advertisement. He will click to see it, but on the second and third pages of advertisement, he will not miss it. There are comparisons before he can choose what he wants. Something. For those who only look at the first page and not look back, most of the demand is not urgent, with a lot of randomness, or just looking for some information. When he is in urgent need, he will naturally see more and choose more. As long as your product has characteristics, naturally will not escape their eyes. Of course, as the rankings are lower and traffic is getting smaller, but the actual conversion rate is not reduced, the improvement of the price/performance ratio is obvious (say it can not save you 80% of the promotion cost).
In addition, the current popularity of bidding ads and some portal websites want to quickly increase their own traffic. Some designed to increase traffic to their website and networking industry came into being, it is generally a large number of industries, such as pyramid schemes to recruit members or screen door off the assembly line and then go to each website user clicks crazy to earn a meager click fee. Where does this meager click fee come from? It's a matter of course that the portals that urgently need to improve the number of pages they visit should be signed with them. A search portal that does a bidding search naturally won't be stupid enough to do this kind of thing, but what about its affiliate website? The sponsored links appearing above become victims. This kind of falsification of BS portals is strong.
After reading these things, what do you think?