Wenzhou shoe leather industry transformation and upgrading action plan released

How has Wenzhou shoe industry, which has just recovered from the international financial crisis, draw lessons from the crisis and further transform and upgrade? Recently, after in-depth investigation, the Wenzhou Treadwear Industry Association submitted the "Wenzhou Leather Shoe Industry Transformation and Upgrading Action Plan" to the Wenzhou Municipal People's Government in a timely manner, which is a forward-looking for the next step in the development of Wenzhou shoe industry. Ideas.

The footwear industry in Wenzhou has a long history. After nearly 30 years of unremitting efforts, the industry chain is complete, the advantages of industrial clusters are outstanding, and the economies of scale are significant. In 2009, 2,633 shoe-making enterprises across the industry completed a total industrial output value of nearly 70 billion yuan, an increase of 7.36% year-on-year. Wenzhou footwear exports to more than 140 countries and regions, foreign trade exports in 2009 reached 2.75119 trillion US dollars, an increase of 0.06%, accounting for 25.18% of the total value of Wenzhou's exports, exports ranked first in Wenzhou's major commodities.

Since the outbreak of the financial crisis, the development of the Wenzhou shoe leather industry has also faced new situations and challenges. Internal costs have risen and the external environment has deteriorated. The contradictions accumulated in the long-term development of the Wenzhou shoe leather industry have made the “bottleneck” of the industry prominent, especially the industry. Problems such as low levels, weak innovation capacity, and weak brand effect have seriously hampered the further development of Wenzhou footwear industry and urgently require transformation and upgrading.

The newly released “Wenzhou City Leather Shoe Industry Transformation and Upgrading Action Plan” believes that to achieve industrial transformation and upgrade, the Wenzhou shoe leather industry must command the overall situation with a scientific concept of development, adhere to the principle of sustainable development, grasp the development opportunities, and give play to the advantages of traditional industries. Optimize the industry and product structure; Strengthen brand awareness and enhance the core competitiveness of the market; Promote the creation of independent brands and increase the added value of products; Develop supporting industries, implement the construction project of green tanning bases in Wenzhou, and improve the industrial chain construction; promote energy conservation and consumption reduction. Clean production and technology promotion of environmental protection products; Encourage technological innovation, increase scientific research investment, actively adopt new materials, new technologies, and new processes, and strive to improve the grade and technical content of shoe leather products; rationally allocate effective resources, combine, merge, and integrate Upstream and downstream SMEs, to achieve resource sharing, complement each other; encourage enterprises to gradually realize enterprise informatization, e-commerce, virtualization of production and operation, brand development of enterprises; strengthen the construction of talents, attach importance to personnel training, and fully display the subjective initiative of talents. Fully enhance corporate management The level and quality of talent.

The "Proposal" proposes that, in view of the development of the internationalization of the Wenzhou shoe leather industry, its comparative advantage is built on two basic points: product quality and low-cost expansion. However, the era of high profits earned by low cost in our country is over. How to play the “advanced advantage” of Wenzhou shoe leather industry requires us to adjust our own development direction according to the characteristics of the times and enhance the core competitiveness of our products. In the future, the development direction and focus of the shoe leather industry should focus on the economic indicators as the guide, focusing on quality and brand; set multi-functional in one, build the headquarters building of shoes; green environmental protection as the first, to create a national-level tanning base; To solve the potential traffic and safety problems, build a “China Shoes Capital” logistics center; use culture to lead the economy; set up a “Wenzhou Famous Enterprise Culture Hall”; take the road of science and technology footwear; drive industry upgrading with innovation; optimize resource allocation and establish a talent training center.

In terms of specific work measures, the “Programme” believes that for the development of the footwear industry, the municipal government must strengthen organizational leadership, increase policy support, rationally allocate resources, and strengthen platform construction to further promote the transformation and upgrading of the shoe leather industry and promote the industry. Good and fast development.