After years of development, digital fast printing agencies have closely followed the development of urban commercial areas. With the gradual expansion of the city's scale, functional planning is becoming more and more complete, and many industries are expanding at the same time, the situation of digital fast printing companies is gradually spreading. The expansion of the market and business puts forward higher requirements on the quality of the operators, not only in quality and service, but in all aspects.
The Influence of Place Location on Digital Express Printing Operations
The short, frequent, and fast features of digital printing/printing jobs have determined that the digital printing industry must be able to compete every minute when competition is fierce, and the service will follow the demand. Otherwise, customers will choose traditional offset printing with lower prices and better quality. . In addition, when customers are supreme, picking up live jobs has become a service practice in the printing industry. In order to effectively cater to customers' increasing demand for short-term live jobs and maintain the competitive advantage of comprehensive services, digital quickprint operators must ultimately limit their market coverage to their own ability to meet customers' needs and to operate production equipment and business operations. Institutions move to locations adjacent to established target customer groups, shorten distances from customers, and increase work efficiency and service response.
As the current printing service industry already belongs to the buyer's market, customers rarely take the initiative to go to the digital printing shop consulting or purchasing services. The general situation is that the customer conducts business inquiries, negotiations, and orders through telephone or email or fax. The quick printing shop provides pick-up and delivery services. Most of the business promotion and promotion of fast printing shops is accomplished through different types of advertisements, promotional activities, mailings of business letters and visits by business representatives. Under normal circumstances, the revenue of fast print shops is mainly from orders issued by loyal old customers via phone, email or fax. The number of customers who walk into Walk-In is relatively small. Although they are there, the total turnover they bring to the fast-print shop is not much, so the shop owner can't be interested. Therefore, from the point of view of business operation, the actual significance of Digital Express Printing Company's opening of stores on Wangshi Street is not significant. Due to the environmental pollution caused by the equipment required for digital printing, half of the newly established fast printing companies have set up business premises on the floors of commercial buildings. One can save rent and lower fixed operating costs. Can be close to the target customers, improve service efficiency and increase the chance to win customers.
Because multinational corporations and major domestic institutions are all working in famous commercial buildings, the high-end commercial buildings contain important customer resources. At present, many large-scale commercial buildings in Beijing are equipped with digital express printing agencies, in an attempt to capture the printing business of the tenants of the building. Some commercial buildings, such as a building in Beijing Jianwai SOHO, also house a number of digital express printing shops and become a group of fast printing shops. Of course, fast-printing companies are too close to each other, which may increase friction and competition. However, if they can get along well together, they will be able to share production and technical resources in case of an emergency so as to meet sudden orders. A shop cannot cope with it in time. The situation.
The Impact of Logistics Costs on Digital Express Printing Operations
When the digital printing/printing industry is intensified in competition and marginal profits are declining, the control of logistics operation costs is even more important, especially when products need to quickly flow to customers' digital printing industry. Reducing logistics costs can increase overall profit margins. !
FedEx's acquisition of Kinko`s Express Printing Chain Stores is also based on a combination of strengths and strengths to establish a one-stop document printing and transportation service system to complement each other's strengths. The newly formed express printing chain can fully enjoy the existing resources of FedEx Express, streamlining the logistics department of fast printing shops, and greatly reducing logistics costs. At the same time, both parties can share customer data and information resources, and jointly improve their market competitive advantages to achieve the ultimate goal of win-win. FedEx's acquisition of GK is a typical case of cross-industry mergers and acquisitions. The goal is to reduce operating costs and improve competitive advantages through cross-industry resource sharing and process integration.
The Influence of Chain / Franchise on Digital Express Printing Industry
According to industry insiders, the network operations of chain-swift printing companies will ban other small and medium-sized digital printing shops, making it difficult to survive. The situation is similar to fast-food chains such as McDonald's, KFC, and Pizza Hut’s popularity in the fast food market in Europe and the United States. Fast food restaurants can hardly match.
The most advantageous advantages of fast printing chain companies are cost-effectiveness, image branding, and relationship networks. As with the management of supermarket chains, because of the large number of stores and the huge number of purchases, Express Printing has an advantage in purchasing behavior, making it extremely powerful in dealing with suppliers. Therefore, they can obtain the greatest discount when purchasing equipment, consumables, and marketing promotions. Especially those super-fast printing chains, such as Kinko`s, Alphagraphics, SirSpeedy, etc., due to the large number of stores, the annual purchase of equipment and consumables, the amount of general equipment suppliers must provide their unusual preferential sales policy.
The fast-printing companies in the chain have obtained the lowest market price for each member in the procurement of production equipment, consumables, materials, etc., in the same way as the multiple media, and the same applies to the selection of major media for advertising and marketing. Especially in media advertisements such as television, radio, Internet, newspapers, and magazines, the more shops, the lower the average cost per shop. The more the same number of stores, the broader the market coverage, the higher the visibility, the more obvious the convenience of providing customers, the stronger the corporate brand effect.
Furthermore, the high standards and high quality of the services provided by the fast-printing company provide customers with confidence in the service level of each member, without having to rely on the relationship between individual members and customers to maintain business. Similarly, through the mutual promotion of members and the reputation of customers, each member can obtain more business opportunities from other chain stores and customer relationship networks.
The international express printing giants have faced different market conditions in China. They want to show their hands and feet with difficulties: the domestic market demand is relatively low; the international customer demand is not a climate; the concept of “outsourcing†is printed in China on-demand documents. It is in its infancy; franchise operations are not yet fully mature and common in China; the current scale has not reached the most economical operating status and the best cost-effectiveness.
Influence of Machinery and Equipment on Digital Printing Industry
The size of the targeted group of digital quick print shop services is directly proportional to the size of their operations and the investment in equipment. Under normal circumstances, there are no other private factors, and major customers usually prefer digital print shops that have better scale and equipment and can meet high-load tasks. It can be seen that the size of the store and the configuration of the equipment have an impact on customer trust and loyalty.
In terms of machine quality: If the target market is the file production of ordinary office customers, it can be satisfied by medium and high-color and black and white printers that are generally common in the market. If investors are prepared to face demanding, nearly discerning and demanding customers (such as design companies, advertising agencies, public relations companies, construction companies, clothing companies, real estate companies, etc.), they should consider purchasing high-quality, high-resolution digital Printing presses. Moreover, due to the lower level of equipment and talent required in the general document printing market than in the professional digital printing market, there are many participants and fierce competition. If you take the high-end market, you have a higher threshold for entry into the market and more investment in equipment, IT technology and talent, but the market space is relatively wide.
In terms of machine speed: For investors preparing for unexpected or urgent short-run printing tasks (such as bids, architectural proposals, project cooperation agreements, etc.), they look for these tasks will bring higher profits, but They must acquire high-speed equipment to meet the amount of output they need to complete. Otherwise, they will lose a good opportunity to win quality customers.
The highest monthly output of the equipment: The highest monthly output of the printing press represents its production endurance, and the high print output requires that the equipment has a considerable output within a fixed period of time. For those investors whose goals are to meet short-term mass printing tasks (such as summits, large-scale forums, etc.), they deeply understand that there are not many competitors who are qualified to participate in such highly risky tasks, and because of this The high fees and high volume of these tasks can generally bring considerable profits to digital print shops. However, they must purchase high-volume equipment to meet the huge amount of output to be completed in a very short period of time. Otherwise, they will not be able to guarantee the customer's request, and even compensate the customer for non-productive losses even if they fail to meet the customer's delivery deadlines. .
As a new industry, the digital fast printing industry is increasingly inextricably linked to people’s lives and production. We expect that in the near future, the digital printing industry can welcome the adoption of market order norms, competition optimization and product and service quality improvement. A bright tomorrow.
Stainless Steel Barbecue Grill Grate
Barbecue wire Grill Grate is made of high quality 304 stainless steel, never rusting and durable. BBQ Wire mesh does not have any coating or chemical ingredients, making food safer.
Multi-functional Grill Cooking Grid Grate: This wire mesh is mainly used for BBQ Grill Mat for outdoor cooking, it can also be used as a cooling and baking rack. Or you can develop other uses for it.
stainless steel wire grill grate,stainless steel BBQ grate, BBQ grill grate,BBQ grill grate custom
Shenzhen Lanejoy Technology Co.,LTD , https://www.wirefruitbasket.com