The “Golden Channel” to Increase the Sales of Wooden Doors in the Off-season

Usually, in May and October, it is the golden season of decoration, and in July and August and around the Spring Festival, it is considered as the off-season sales of building materials. How to make the off-season no longer light? This should require that our companies or dealers be proactive. Market research, network development, dealer negotiation, terminal image construction and other market-based work should all be complete during this period.

Winning the Terminal and Expanding Channels First, the off-season will focus on the negotiation of agents or dealers and the development of sales outlets. The sale of products can not be separated from the terminal, and the development of new sales outlets is a feasible method for sales growth. Increasing the sales network of products and developing new customer resources are also one of the main tasks in the off-season. Although the increase of new sales outlets in the off-season may not result in an immediate large sales volume, only a complete sales network will be built to provide the most effective guarantee for the completion of the peak sales target.

In the sales network development process, it is necessary to pay attention to the negotiation skills with customers, so we must pay attention to the methods and methods. You can talk about the sales of the products that you are now doing. You can also talk about the future development of his company. In the end, let him understand and agree with your point of view: It was because of the off-season that he came to him and everyone was busy doing it during the busy season. Sales. Only by setting up outlets in the off-season can we focus on sales during the peak season. In fact, as long as he can identify with you through the exchange, even if they do not cooperate immediately after the negotiation (consider that the dealer's funds may be focused on operating the product), he will become your dealer at the coming of the season.

In order to increase the success rate, the head of Olliya’s door industry believes that the first priority is to contact distributors of similar wooden door products that are not sold. This will attract dealers to join the product portfolio, and will not be used in future sales cooperation. Conflicts occur because of product proximity; the second is to communicate with distributors who sell better competitors in the local market. After all, they have been working together for some time, and they will certainly be unhappy or dissatisfied. The status quo and mentality, what difficulties and confusion encountered in the distribution of competitors' products, and then to the opponent's shortcomings, to give relevant preferential policies to attract dealers, such as improving the rebate points, or sales to a certain amount to give appropriate rewards in kind , Or implement purchase awards, etc., eventually changing the opponent's dealer to their own product agents or distributors. Then when the sales season arrives, the increase in sales outlets will inevitably lead to an increase in the sales volume of products.

Doing thorough research work in the local market followed by doing a research work in the off-season through the local market. The importance of market research for newly-developed markets has been agreed upon by everyone. After a certain period of operation, it is rare for factory sales personnel to re-do more in-depth market research on the market. The author believes that the market is unpredictable, and the sales volume and market share of various brand products in the regional market are rising and falling.

In the sales season, regardless of the manufacturer's business personnel or agents, distributors, everyone's focus is on how to do sales, activities, advertising and a series of sales work, with little energy and time to investigate the market. In the off-season, we can conduct a systematic and detailed analysis of the local market's brands, sales in the past season, and market share. We can understand the competitor's sales patterns, colors, best-selling product prices, and the biggest selling points, etc. It is to conduct research on consumers, find out why consumers like to buy the brand, how satisfied are their products and after-sales services, and also need to conduct research on relevant market conditions such as economic development, consumption habits, and popular factors in the local market. And to make the latest research report, for the peak season to develop this product sales and product policies, establish new sales targets, launch the main product to provide scientific and practical reference information. Specific practices can refer to the practice when first arriving at a market. The focus is on the analysis of the situation of major competitors in each store in the recent period, the sales situation of each store, and the popularity, etc., to understand the changes in relevant industry development and national policies and regulations, popular elements, etc. In order to obtain the latest market information, it will provide decision-making and policy basis for the next step to better carry out sales work.

Improve and strengthen the basic work of the terminal The ORIA industry believes that improving and strengthening the basic work of the terminal includes two aspects: 1. The repair of the terminal image. After a certain period of product display, a series of items such as samples, display racks, light boxes, POPs, posters, etc., that were made or displayed in the early stages of market development, will be broken or missing. These problems will occur during peak seasons. There may not be time to deal with it. In the off-season, we can make full use of the time to perform necessary maintenance and improvement. A good product display image not only represents the image of the product and the company, but also can, to a certain extent, influence the psychology and purchase orientation of consumers.

2, carry out square activities, community promotion activities. During the event, a wide range of product leaflets can be issued, or on-site product displays, etc. On the one hand, it can promote the company's products and brands, increase the company’s product and brand awareness, and on the other hand, it can bring some sales during the off-season. In order to maintain the continuity of product promotion and in-depth brand influence. Specific operations can make full use of the relatively low-cost human resources of undergraduate students, conduct systematic training on their company background, product knowledge, and industry knowledge, and incorporate it into the local sales market as a part of their daily work. Grab it so that it will not repeat the training of newcomers every time. The effect of expanding the product is very good.

To develop new effective sales channels In the off-season, it is necessary to focus on group purchases and actively expand other effective sales channels. In fact, no matter which industry, the peak season and off-season of product sales are only relatively speaking, in the general sales channels and total sales of products, the so-called off-season sales performance in the entire industry or similar products in a certain period of time overall sales decline . However, we can also achieve considerable sales through the shift of sales focus. Moreover, with the improvement of the level of decoration and the improvement of the construction environment, there are more and more consumers of the anti-season decoration. The introduction of the national hardcover housing policy has provided wood doors and other industries with a very favorable policy platform.

In addition, for the wooden door products, in the off-season it is also possible to strengthen the demand for large-scale projects such as contact with hotels and guesthouses, and to promote the sales of projects. In actual operation, a special engineering project department can be set up to set up special personnel to collect engineering information, track project projects and negotiate specific project contracts and related public relations work. Study the characteristics, difficulties, and competitors of each engineering project, and formulate targeted competitive strategies through effective and timely communication with the company's sales department, and ultimately obtain the success of the project.

Self-charging and stepping-up of training work in the off-season can strengthen the business staff's own charging and training of sales personnel and dealer-related business personnel. The market economy and the information age require that every business person and wooden door dealer must be learning talents, have the ability to accept new marketing ideas, learn new marketing methods, and improve their own business knowledge and theoretical abilities. application. Only by continuously strengthening the learning of all aspects of their knowledge and skills can they keep up with the development of society and the times, and also be able to cope with the ever-changing market situation. The sales personnel of the store and the sales personnel of the distributors are engaged in the sales of this product at the frontline of the market. The level of their sales and the level of service awareness directly affect the sales of the products during the peak season. In the off-season, there will be sufficient time to conduct the necessary training in industry knowledge, product knowledge, sales skills, and sales training and drills to lay the foundation for sales work in the peak season.

Of course, off-season can also carry out appropriate promotional activities, such as Rangli, purchase rewards and other policies to stimulate distributors to purchase; for example, to carry out "buy one get one", "discount", "special", "gift" and other activities to promote consumption Purchasers, all these measures can help achieve a certain performance in the off-season. It is not much to say here.

Only the off-season market has no off-season products. The key to being a salesperson is to always study the market and find the most effective and appropriate method for each period. In this way, we can achieve victory in the sales of the entire market, successfully complete the company's sales tasks, achieve business results, and ultimately create a competitive brand.