As the competitive landscape of the domestic ceramics market is changing, the international brands that used to occupy the high-end market are now beginning to enter the middle and lower levels. In this context, what are the new trends in the current consumption of ceramic sanitary ware? Market survey information shows that the market will appear the following new trends:
The rise of new healthy consumption has been affected by melamine, H1N1, etc. Consumers' concern for health has risen sharply. Green and environmentally friendly ceramic sanitary products have become favored. Ceramic companies establish a healthy and environmentally friendly brand image that will bring more products to the market. Market opportunities.
Consumers enter the era of full participation Today's consumers, regardless of whether they consume or not consume consumer products, must comment on them and consumers are no longer passive. They want to be able to talk to companies at any time, and they do not believe in authority, but also believe in intuition and word of mouth. This indicates that the era of unity of production and sales has arrived.
The rise of women's consumer power According to relevant data, in the United States, women control about 80% of consumer spending. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer†role in family consumption behaviors. Especially in the consumer goods such as home building materials, it is the wife who plays the protagonist.
The exquisite living trend of the populism has been highlighted. For ceramic consumers at this stage, it is not necessary to buy high-end ceramic decoration products in order to display their exquisite life. However, with a little effort, you can get the refined living space you want, such as A beautifully decorated and comfortable home, as long as you are creative, everything is possible. China has emerged a new civilian-oriented ceramics consumer market, that is, ceramic products can satisfy the middle-income and fashion consumer psychology.
Consumers are more pursuing new senses and brand experiences. Today, entering the brand's experience stores and participating in the experience activities of sanitary companies become an important measure for consumers to understand ceramics. At the same time, the experience-based design of store terminals has become more important for sanitary brands. The more prominent.
Entering the “entertainment era†for all citizens, the highly diversified forms of Chinese people’s entertainment are increasingly diversified, entertaining without boundaries, watching people entertaining and happy are becoming typical entertainment features, creating a ceramic consumer entertainment platform and placing consumers Bringing them into entertainment activities, it becomes a new marketing strategy for ceramic companies.
The rise of new healthy consumption has been affected by melamine, H1N1, etc. Consumers' concern for health has risen sharply. Green and environmentally friendly ceramic sanitary products have become favored. Ceramic companies establish a healthy and environmentally friendly brand image that will bring more products to the market. Market opportunities.
Consumers enter the era of full participation Today's consumers, regardless of whether they consume or not consume consumer products, must comment on them and consumers are no longer passive. They want to be able to talk to companies at any time, and they do not believe in authority, but also believe in intuition and word of mouth. This indicates that the era of unity of production and sales has arrived.
The rise of women's consumer power According to relevant data, in the United States, women control about 80% of consumer spending. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer†role in family consumption behaviors. Especially in the consumer goods such as home building materials, it is the wife who plays the protagonist.
The exquisite living trend of the populism has been highlighted. For ceramic consumers at this stage, it is not necessary to buy high-end ceramic decoration products in order to display their exquisite life. However, with a little effort, you can get the refined living space you want, such as A beautifully decorated and comfortable home, as long as you are creative, everything is possible. China has emerged a new civilian-oriented ceramics consumer market, that is, ceramic products can satisfy the middle-income and fashion consumer psychology.
Consumers are more pursuing new senses and brand experiences. Today, entering the brand's experience stores and participating in the experience activities of sanitary companies become an important measure for consumers to understand ceramics. At the same time, the experience-based design of store terminals has become more important for sanitary brands. The more prominent.
Entering the “entertainment era†for all citizens, the highly diversified forms of Chinese people’s entertainment are increasingly diversified, entertaining without boundaries, watching people entertaining and happy are becoming typical entertainment features, creating a ceramic consumer entertainment platform and placing consumers Bringing them into entertainment activities, it becomes a new marketing strategy for ceramic companies.
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