Chengdu furniture exhibition four days the exhibition fruitful turnover breakthrough billion
Sichuan Furniture, which started in the trial and error, took the initiative to choose a strategic layout of "firmly grasp the major opportunities for urbanization to accelerate, segment the market, focus on panel furniture, and fully attack domestic second- and third-tier cities and small and medium-sized cities and towns." The first take-off was achieved in time. Even in the slightly sluggish market in 2012, from January to April only, the sales revenue of 202 furniture enterprises above designated size in Sichuan Province was 13.596 billion yuan, an increase of 38.23% year-on-year; even in the sharply shrinking and optimistic furniture export market, Sichuan Furniture It also achieved exports of US $ 208 million, a year-on-year increase of 158%.
It is reported that this exhibition ushered in a total of nearly 160,000 professional buyers at home and abroad for 4 days. The on-site turnover reached 10.6 billion yuan. The medium- and long-term economic benefits of the furniture industry driven by the exhibition are expected to reach more than 48 billion yuan. Under the environment of shrinking exports caused by the financial crisis and the cooling of the domestic first-line market, this Chengdu Furniture Fair can be described as going up against the market and creating a miracle.
"Chengdu Furniture Fair has made significant contributions to the development of Sichuan furniture companies in 13 years. In 2000, the scale of Quanyou was 100 million, but now through the promotion of the Furniture Fair, it has formed a scale of billions. Shuanghu, This is the case with the Pearl of the Palm. At present, there are more than 60 Chengdu furniture enterprises with an annual output value of more than 100 million yuan. "Rong Yuwei said that as the largest domestic furniture domestic trade platform, Chengdu Furniture Fair has completed 70% of Sichuan furniture enterprises' annual Sales.
Compared with previous sessions, this year's Chengdu Furniture Fair has a wider range of dealers and agents to visit and purchase. In addition to Sichuan, Yunnan, Guizhou, Hubei, Hunan, Zhejiang, Jiangsu, Fujian and other places, there are also from Inner Mongolia, Xinjiang, Liaoning , Jilin, Shenyang and other buyers. "Although in the past two years, due to the impact of the economic environment, the entire furniture market has been slightly weak, but whether it is an enterprise or a distributor, it is very optimistic about the potential of furniture consumption in the domestic market, especially in second, third and fourth tier cities. The exhibition is a domestic trade exhibition that has been developed for 13 years. The dealer resources in domestic markets at all levels are already very rich. "According to Jiang Dan, the distributors who visited the Chengdu Furniture Fair this year to visit and purchase in addition to the expansion of the geographical scope, the overall The quality has also improved. For example, the Guangdong Furniture Chamber of Commerce has organized more than 800 high-quality dealers in the national first-tier market to organize delegations to visit and purchase. Jiang Dan said that in the next few years, Chengdu Furniture Fair's goal is to build the exhibition into "China's furniture domestic trade core growth pole."
Overtaking in corners stems from the attitude of constantly surpassing oneself
Despite this, the rise of Sichuan furniture is impressive, and the achievements have attracted the attention of the industry, but they are not complacent and satisfied with the status quo, but are thinking about some hidden worries behind the rapid development. For the Sichuan furniture industry, the biggest hidden danger is the outside evaluation of its low quality. No brand, no quality, plagiarism, poor reputation, love to fight price wars ... These negative labels were once posted on Sichuan furniture.
From the perspective of market competition, unlike Guangdong furniture companies and Zhejiang furniture companies, Sichuan furniture companies have always regarded second- and third-tier cities as their main battlefields. "This puts you in a low-end position in terms of positioning. It also shows that many Sichuan furniture companies are not confident enough to compete with furniture companies in developed coastal areas, and they don't believe they will reach that level.
Sichuan Furniture, which started in the trial and error, took the initiative to choose a strategic layout of "firmly grasp the major opportunities for urbanization to accelerate, segment the market, focus on panel furniture, and fully attack domestic second- and third-tier cities and small and medium-sized cities and towns." The first take-off was achieved in time. Even in the slightly sluggish market in 2012, from January to April only, the sales revenue of 202 furniture enterprises above designated size in Sichuan Province was 13.596 billion yuan, an increase of 38.23% year-on-year; even in the sharply shrinking and optimistic furniture export market, Sichuan Furniture It also achieved exports of US $ 208 million, a year-on-year increase of 158%.
It is reported that this exhibition ushered in a total of nearly 160,000 professional buyers at home and abroad for 4 days. The on-site turnover reached 10.6 billion yuan. The medium- and long-term economic benefits of the furniture industry driven by the exhibition are expected to reach more than 48 billion yuan. Under the environment of shrinking exports caused by the financial crisis and the cooling of the domestic first-line market, this Chengdu Furniture Fair can be described as going up against the market and creating a miracle.
"Chengdu Furniture Fair has made significant contributions to the development of Sichuan furniture companies in 13 years. In 2000, the scale of Quanyou was 100 million, but now through the promotion of the Furniture Fair, it has formed a scale of billions. Shuanghu, This is the case with the Pearl of the Palm. At present, there are more than 60 Chengdu furniture enterprises with an annual output value of more than 100 million yuan. "Rong Yuwei said that as the largest domestic furniture domestic trade platform, Chengdu Furniture Fair has completed 70% of Sichuan furniture enterprises' annual Sales.
Compared with previous sessions, this year's Chengdu Furniture Fair has a wider range of dealers and agents to visit and purchase. In addition to Sichuan, Yunnan, Guizhou, Hubei, Hunan, Zhejiang, Jiangsu, Fujian and other places, there are also from Inner Mongolia, Xinjiang, Liaoning , Jilin, Shenyang and other buyers. "Although in the past two years, due to the impact of the economic environment, the entire furniture market has been slightly weak, but whether it is an enterprise or a distributor, it is very optimistic about the potential of furniture consumption in the domestic market, especially in second, third and fourth tier cities. The exhibition is a domestic trade exhibition that has been developed for 13 years. The dealer resources in domestic markets at all levels are already very rich. "According to Jiang Dan, the distributors who visited the Chengdu Furniture Fair this year to visit and purchase in addition to the expansion of the geographical scope, the overall The quality has also improved. For example, the Guangdong Furniture Chamber of Commerce has organized more than 800 high-quality dealers in the national first-tier market to organize delegations to visit and purchase. Jiang Dan said that in the next few years, Chengdu Furniture Fair's goal is to build the exhibition into "China's furniture domestic trade core growth pole."
Overtaking in corners stems from the attitude of constantly surpassing oneself
Despite this, the rise of Sichuan furniture is impressive, and the achievements have attracted the attention of the industry, but they are not complacent and satisfied with the status quo, but are thinking about some hidden worries behind the rapid development. For the Sichuan furniture industry, the biggest hidden danger is the outside evaluation of its low quality. No brand, no quality, plagiarism, poor reputation, love to fight price wars ... These negative labels were once posted on Sichuan furniture.
From the perspective of market competition, unlike Guangdong furniture companies and Zhejiang furniture companies, Sichuan furniture companies have always regarded second- and third-tier cities as their main battlefields. "This puts you in a low-end position in terms of positioning. It also shows that many Sichuan furniture companies are not confident enough to compete with furniture companies in developed coastal areas, and they don't believe they will reach that level.
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