The price war has little effect, and door companies have begun to change their marketing ideas.

Price is no longer the preferred factor At the moment, prices are not the focus of consumers' attention. They shift more attention to product design, engineering, and environmental protection. Ya Zhi Xuan, said the person in charge of windows and doors, "previous consumers may be more concerned about prices, but with the maturity of the concept of consumption, they will not simply choose the door and window products because of price, more importantly, the analysis of cost-effective, the price is only a small side, Construction quality and environmental protection factors have gradually become the key considerations."

Industry insiders analyzed: “The consumer’s choice of branded door and window products is clearer, or more targeted. In this case, the determinants that affect consumers are no longer low prices, but what the door and window companies can provide. Whether prices and services can meet consumer demand for design, service or consumer psychology."

The change of the door-to-business marketing mindset towards the brand value consumer mentality has promoted the change of the marketing strategy of the doors and windows enterprises. According to the person in charge of Zunrui Windows and Doors, “For our window and door companies, the value that they provide to consumers will exceed the price in the future to gain favor. The promotion of discounts for door companies will start to fall, while the upgrade of new materials and new processes will be updated from time to time. ."

At the same time, doors and windows companies are also striving to shape their own brand, even if it is promotional, but also strive to maintain their own image. Lin Hui, the person in charge of wood products, believes that the calm on the surface of the home improvement market is actually "returning to the standard." “The door and window industry should do more essential things, strive to improve the core competitiveness, improve the quality of the project, and improve the service nature.”

Now that the development of doors and windows industry has ushered in the brand era, companies are focusing on building brands, but also paying more attention to the media dissemination of terminals. This aspect can promote the improvement of their own quality. On the other hand, they are also spreading the “brand standard” to consumers in a subtle manner. The process is also the promotion of corporate marketing concepts for doors and windows.