In the second half of 2010, new building materials will face confrontation

With regard to the continuous development of the building materials industry, new building materials have also continued to break through, and in 2010, the “buy up” sounds in the building materials market. This kind of “price increase” trend is happening almost at the end of each year, and it does not appear in the follow-up development. The market is expected to have a sharp upward trend. This price increase voice is also considered to be the hype of the year-end promotion, but for a 10-year specific market atmosphere, this seemingly speculative behavior implies an inevitable trend.

Pros: New prices of building materials are the trend

Some building material dealers who are in favor of the view that prices of building materials have become a trend, said that “in the past year, most of the building materials distributors have survived the sales of Rangli, and the market gradually recovered after the year, slightly raising prices. Reasonable.” In addition, in the new year, the momentum of economic recovery is promising, the demand for raw materials will inevitably increase, raw material prices will rise, and labor costs will also increase, which means that production costs will increase, and product prices will inevitably follow. rise.

The booming real estate market, rising energy prices, rising raw material prices, and product scarcity, as well as rising prices in logistics, have caused building materials companies to feel pressure on future marketing. In addition, companies generally believe that new building materials have high technological content. , Enterprises are burdened with high R&D and production costs, and the prices of new high-tech building materials are higher than those of ordinary building materials. These excess pressures caused by external pressure are bound to be passed on to the prices of products. Therefore, it can be said that building materials products The price increase is an inevitable trend. Of course, the price of the product will certainly bring about a significant impact on the company's marketing.

However, despite the reasons for price increases, there has not been a large-scale price increase in the market. Most businesses are still waiting and seeing. Businesses are fully aware that rashly price increases are not a good thing and product prices will be reduced. The overall sales of the product and the reduction of the sales volume of the product will also affect the next market layout of the business.

Opposition: "price increase" is a year-end promotional hype

In recent years, the building materials industry has been frequently raising prices once and again. The news of price increases also appears from time to time. In fact, due to the influence of the market environment and the current status of industry development, the price of building materials has not been as expected. In order to follow the pattern of price increase, the seemingly inevitable "price increase" trend is like the customary hype at the end of the year.

According to industry sources, with the scarcity of raw materials, such as the floor, as well as the increase in operating costs, such as ceramics, building materials prices change every year is normal. But the business has not received the official price increase of the factory instruments, or intentionally rumors that the price increase does have momentum. Suspected, with the advent of the Golden Week, the highly competitive building materials will be placed more on price promotions, and the price adjustment is unlikely in the near future.

Some businesses also indicated that whether building materials prices are not only closely related to raw material prices, but also closely related to the trend of the real estate market as well as the actual --> decoration market demand. In response, Zhu Jiansheng, president of the Nanjing Decoration Industry Association, said: " The Nanjing building materials market has concentrated on thousands of high-, medium-, and low-end products for building materials, but there are not many companies that really have market competitiveness. The price war between them is very severe, not to mention price increases.

Therefore, the initiative to increase prices in 2010 is still in the hands of various building materials companies. If companies can absorb all kinds of cost increases, they can not rise; if prices rise, as long as the market recognizes, it is also the company's unique ability to market innovation Continuous development of new building materials and building materials market continues to break through.