Development of market oriented diversified security divisions and then a fierce battle

According to the news, under the impetus of the Olympic Games, the World Expo, the Asian Games, the Universiade and other large-scale activities, the demand in the Chinese security market began to expand rapidly. The construction of the security system has been expanded from the state’s vital departments to today’s public places, large buildings, Finance, transportation, community and other fields. However, the relatively late development of the Chinese security market has not been fully stimulated. In November last year, Canon released nine analog surveillance cameras in China, hoping to continue to increase its influence in China's security and related markets and further expand its business presence in China through the launch of a series of innovative products. "Not only will Canon's security monitoring products be introduced into China, but it will also be bigger and stronger in the Chinese market and strive to achieve 30% market share in the network surveillance camera market within five years," said Cannon (China) President Ozawa Hideki.

It is understood that in the new year, Sony Security officials have made it clear that they will gradually expand from the high-end market to the mid-range commercial market and target a wider range of users, including ordinary merchants.

In addition, Samsung, which is a big liquid crystal player, has a market share of more than 50% in the Korean security industry, but it does not relax its emphasis on the security industry. Prior to this, the company was established in Beijing, where it made efforts in areas such as China's domestic factories, large-scale buildings, shops, and houses, and launched a series of products specifically targeting the security monitoring market.

Industry analysts believe that the new technologies of preemptive companies such as Sony and Samsung will directly affect the development of the security market and will put pressure on competitors. In the face of Sony’s high school, low-end market, and the Samsung Samsung’s strong invasion, It is not easy for Canon to achieve the desire to grab 30% of the market share from the tiger's mouth. The old and new veterans will not be able to escape a fierce battle.

The overall solution - "Fighting" a continuous change in the yellow card security technology has brought about the different needs of users, security competition from product upgrades to functions, the provision of the overall solution have become a weapon of competition for foreign companies.

Anixter, a well-known international distributor, is paying more attention to the openness brought about by digital security. Peng Juan, anixter security system business development manager, said: "After the security system enters the digital and Internet era, a more open system architecture will allow users to gradually get rid of the shackles of a certain brand, with more diverse options." As a front-end, mid-range To the back-end distributors with many well-known brand agents, anixter does not want to be a company's "logistics", "porter", to provide users with more demanding, more cost-effective overall system program has become its competition in the market In the core idea, Peng Juan said: "Open and standard products bring more choices to users. Many customers will have preferential supply agreements with some product suppliers on servers and other products. If they are relatively closed systems, It is very difficult for customers to choose a brand with a single product, but the network is a good solution to this problem.Anixter can be integrated into the most suitable overall solution for most customers according to their needs. ."

KABA, the world's leading supplier of access control, is paying more attention to the needs of production management in China's security market. Zheng Yongqing, general manager of KABA China, said: “The hotspots used in access control in recent years are still concentrated in subways, banks, hospitals, and companies. As the most direct manifestation of security products, solid security is still the first requirement for access control products. However, how to provide security while giving access to more additional features and values ​​will be unique to the brand.” KABA launched access control The overall solution, combined with management services, more closely meets the unique needs of many industries. In the case of fewer workers, such as automotive production plants, where one person is responsible for multiple processes, KABA integrates the control of the work progress into the overall The solution received a good response.

Domestic security technologies need to be prospected The Dutch TKH Group Security Business Department, which has more than 20 years of security experience, has positioned itself as an intelligent integrated security provider. In the current Chinese security market, there are a large number of network surveillance operators, video analysis vendors, and access control vendors. However, there are not many vendors like TKH that have network monitoring, video analysis technology, and network access control technologies and can integrate effectively. The Netherlands TKH According to Hu Xuefei, sales manager of the Group's China Security Business, “TKH is not a pure sales product, but it provides users with the most intelligent solution based on their needs on the basis of products. In addition, TKH can also provide integrated wiring in addition to security systems. , smart home, smart lighting, and other end-to-end smart solutions."

In the face of separation, domestic security technologies need to be prospected. In the first generation of simulation, China is in the tracking phase; in this scenario, it will be more difficult to accumulate core technologies, and the effectiveness may be less, and the more appropriate method may be continuous. Expand production and processing capacity;

The second generation of digital-analogue combined monitoring, China's production, integration, and manufacturing capabilities lead the world, but the lack of core technologies; this program requires audio and video codec algorithms and chip technology, if not a breakthrough, will restrict the industry's development of;

In the era of third-generation network video surveillance, China is close to or ahead of the world and has a lot of experience in large-scale monitoring platforms and applications. In particular, the introduction of the S-Code algorithm, a security-proof video surveillance digital audio/video codec standard suitable for security applications. It played a key role in China's lack of freedom from core technologies;

The fourth-generation all-IP monitoring solution provides a huge market opportunity and may establish a world-class leading level; if Chinese chip companies can successfully use this market opportunity to promote the use of monitoring core chips and monitoring platforms with independent intellectual property rights, they will Is the domestic security industry can establish the key to the success or failure of long-term competitiveness.

In short, if security companies want to make a difference, they should tap the potential of the security industry mainly from several segments such as safe and smart cities, industrial applications, and civilian markets. At present, Hikvision and Dahua, the leading domestic companies that have successfully entered the front-end camera market, have long-term plans for security operations. For example, Hikvision conducted a series of merger and acquisition integration last year; Security qualification. These measures will enable the company's overall strength to be further enhanced. In the future, companies will only be able to identify their own development direction and become bigger and stronger in the subdivided field, so as to be invincible in the fierce market competition.