Domestic home hardware company's ambitious "outward" development

Due to the low cost and fierce competition, most companies rely on lowering the price of their products to obtain the market. As a result, corporate profits are very low, and they can only reach the state of maintaining production but it is difficult to make money. The result is the product. With low prices, low added value, and low profits, companies do not have sufficient funds to sustain development. Domestic home hardware companies have a tendency to “outward” their development. At that time, although there were many internal enterprises in the industry, enterprises could not progress, and the industry would not be able to improve, resulting in unsatisfactory results. The hardware industry is gradually moving into the consumer's field of vision from the invisible brand. Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, the product technology content is increased, the company has independent patents and designs, and the emphasis on brand building and marketing is the long-term development of the company. The best choice.

The development trend of household hardware decoration is evident. Home hardware is more emphasis on its mechanical properties, rust resistance, moisture resistance, and fatigue properties of moving parts. In today's increasingly demanding personalization and integrity at home, home hardware must not only satisfy the above-mentioned functionality, but also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Take the most common handle, the current market in addition to the stainless steel handle, there are black, bronze, light chromium, pearl nickel plus transparent paint, in the shape, there are European, Chinese, conventional, shaped, etc. And so on, to meet the diverse needs of consumers. What's more, following the launch of a pure gold handle worth RMB 108,000 in 2008, a two-carat diamond handle was introduced at the 2009 International Building Materials Decoration Fair.

Take the furniture industry, the quality and grade of furniture is mainly reflected in the selection of hardware accessories. Inconvenient use of furniture, to a large extent, is due to the improper selection or lack of hardware accessories. As the industry has often said: 'As long as there are corresponding hardware accessories, very complex multifunctional furniture can be produced. 'Industry sources said that the value of hardware accessories in furniture accounted for 5%, but the operating comfort accounted for 85%. The importance of hardware accessories in furniture can be seen. Home hardware can be divided into general and special categories according to the settings. The former includes hinges, hinges, slides, etc. The latter includes bathroom hardware and kitchen accessories. Among them, hinges, slide rails, hinges and locks are used most frequently in life and are therefore more important. In recent years, due to the continuous improvement of consumer demand, greater demands and higher requirements have been placed on hardware accessories.

Such as the introduction of electronic smart pumping in the field of foreign high-end cabinets, to achieve a cabinet hardware "no handle" of the simple design, "immediately." The use of new types of damping and slide rails has enabled cabinet drawers to carry heavy load, no rebound, and no leakage, while extending the service life of the damping and slide rails. In the integrated bathroom design, water temperature automatic adjustment of Bathroom accessories, card locks, automatic doors, sensor switches, etc. have also begun to enter people's lives, providing the necessary conditions for the home to the direction of intelligent development. Intelligence is a major trend in home hardware development. Professional home life is more and more important to individuals, and the requirements for home comfort are also increasing. The lazy style of life that people want nowadays requires hardware to be more humane and intelligent. This is more evident in the cabinet industry where hardware use reaches 35%.

Enterprises do not have enough funds to ensure that product design and technological content can not be improved, plagiarism and accepting orders from overseas companies become the ultimate choice for business survival. This will inevitably lead to the absence of domestic hardware accessories in the high-end market. The status of hardware in the home is so important that the hardware components of major brands of furniture and cabinets are basically covered by imported hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories becomes second only to furniture The biggest selling point of the plate. However, the domestic high-end home hardware market and profitable brand market are mostly occupied by imported hardware companies.

Home hardware enterprises are deeply aware of this. “In the future, our goal is to deeply intervene in the domestic high-end market. We have already done research.” A hardware manufacturer that has long been making OEM products believes that due to long-term export abroad or for For foreign investment, many domestic companies are very strong in product quality. “The key is to change the previous practice of remanufacturing and light branding, and strengthen brand management capabilities and corporate image strategy awareness. This will certainly achieve its due market position.” With the vigorous development of domestic cabinets, sanitary ware and other home industries, most companies Began to pay attention to the vast domestic market, export to domestic sales has become the focus of strategic development.