Finished a pair of shoes to understand an industrial chain

The introduction of quality education resources from abroad and the launch of Chinese-foreign cooperative education are a way for Chinese universities to improve the quality of education and integrate into global education. There are now more than 200 Chinese-foreign cooperative education programs in Shanghai, of which universities account for 60%. As a pioneer in the internationalization of education in Shanghai, some universities in Shanghai have cooperated with schools in the United States, Britain, Germany, Australia and other countries with rich educational resources to introduce advanced teaching content, teaching methods and teaching management experience, and explore reforming curriculum settings. , teacher training, teaching evaluation and many other models. Starting today, the newspaper launched a column entitled "Revelation for China-Foreign Cooperation in Running Schools." It hopes to provide fresh experiences for the reform and development of education by demonstrating outstanding cases in Sino-foreign cooperative education.

At the recent clothing cultural festival, the costumes designed by students of Donghua University's Costume Art and Design Institute and the works of 10 top fashion institute students from France, Italy, and the United States performed on the same stage. As a result, fashion design institutes such as the New York Fashion Institute The dean said: “In the past, we could see at a glance which students have come from Tung Wah. But now, the gap is not so obvious.”

Donghua University has been able to become an international fashion education circle and has become the only member institution of the International Fashion Education Foundation in mainland China. Perhaps it is related to the unique model of Sino-foreign cooperative education of the School of Fashion Art and Design. Apart from cooperating with foreign famous universities for degree education In addition, the college also developed short-term training to send students to famous foreign fashion companies. The teachers and enterprise designers of the local design institutes jointly provided training for students; or invited professors from top foreign fashion design institutes to teach at home and then domestically. Or a foreign fashion company raises a topic as a "special assessment" for students' short-term courses. Li Keling, Dean of Donghua University's Costume Art and Design Institute, said: “We hope that in this way, students will be able to integrate into the international fashion industry and the domestic fashion companies will have the opportunity to communicate with the world-class fashion circles.”

Fashion education helps stimulate imagination

Professor Qian Xin of the Costume Art and Design School, who was the first to be sent to the European Design Institute in Milan, Italy, 10 years ago for further study, had the greatest feeling after one year: “Teaching design is not the drawing and drawing that we have been implementing. In the past, whether it was garment design or industrial design in China, it was derived from fine arts. The main business was drawing. After he went to the European Design Institute, he discovered that fashion education is inspiring students' imagination and teaching them how to achieve their ideas. While drawing is only a trivial basic ability, good designers must take into account fabrics and markets, and also realize their own ideas through teamwork.

At that time, Donghua University also invited some foreign professors to give lectures to students. However, these foreign professors often shake their heads when designing works for Chinese students. Every well-known fashion city in the world has at least one famous fashion institute, Paris has Parisian High Fashion Design School, Tokyo has Japan Institute of Arts and Culture, Milan has European Design Institute... But Donghua University’s Institute of Fashion Art and Design is one of the best in the world. The fashion circle is very far away.

"Cooperation is the only way." Li Keling said that not only must it cooperate with internationally renowned fashion institutes, but also must cooperate with internationally renowned fashion companies. In the past 10 years, the college has established partnerships with the top 10 fashion design institutions in the world; and the college’s 10 professional orientations also have its own cooperative institutions, and it stipulates that all students must have experience in participating in Sino-foreign cooperative education projects. , Or participate in internship courses for foreign companies and short-term training programs for foreign universities and domestic companies.

Shoes listed on the road church design process

How is a pair of shoes listed? Tian Yujing, an industrial design engineer who has just finished short-term courses for overseas companies, said deeply: “In the past, designers always felt that they could express themselves freely, but after completing the training, the views on the fashion industry have changed a lot. The listing of a product includes Too much process."

Tian Yujing, an industrial design student who graduated this year, has participated in courses in cooperation with countries such as the Netherlands and Germany during his undergraduate and master's studies. Her short course is to attend an internship course at the ECCO headquarters in Denmark. I went to the Aalto University of Art and Design in Finland to study basic design courses. Then I was taught by corporate designers from all major design schools around the world. “We need to learn to analyze customer preferences and needs, market sales of products, and fashion trends, and formulate product planning tables based on these. The final step is to design products, and of course we need to make them.” Tian Yujing said that in the past only the design was based on users, but It is here to know how to implement based on the user.

After completing the basic task of the basic course, “The teacher actually asked us to analyze our hobbies and habits, analyze the shopping habits of people around us, and even analyze the foot shape and body shape, and then form a detailed report. A report must go through the group. The meeting was discussed several times, and each time the designer proposed amendments.” Tian Yujing learned to do a product planning table at the end of a process. This year’s products must include design elements and objectives that must be met, including cost control and sales style requirements. All design must be carried out within the framework of these elements.

After completing the product planning form, they are faced with the next task: designing a pair of shoes belonging to their only customer. The shoes must meet the customer's taste, but not because it is too perfect to be realized. It is also necessary to consider the cost control in the product planning table and use the design elements in the product planning table. "When a pair of leather shoes are finished, we have completed the entire industrial chain of leather shoes design and manufacturing, which is absolutely impossible for me in the domestic classroom."

This summer holiday, the college will also organize students to go to British clothing companies. The professors and designers of London Fashion Institute will train students together. To Austria's crystal products company, designers will explain the way of jewelry design to students... Such internships In the course, the college opens a batch each year. The counterpart companies must have a reputation in the foreign fashion industry. Students are free to apply to learn how the international fashion industry operates.

"When the fashion industry comes to China to open up the market, it means that their talents will also come to China in large numbers," said Li Keling. In fact, the Japanese Academy of Cultural and Apparel has held a promotion meeting for graduates in Shanghai for the past three consecutive years in order to import the talents they cultivate into Shanghai. In the future, more and more foreign fashion college talent will come to Shanghai for employment. This also means that Chinese students will directly face international competition. "If the people we cultivate cannot adapt to the demands of the international fashion market, then Shanghai's fashion industry will be further developed, and it will be the fashion industry of others." Li Keling said.

Corporate issues become "design of graduation"

Xie Wanjin, a junior in Costume Design Department, has just finished the short training course taught by Alon Simon, professor at the European Institute of Fashion in Milan. He said that the two-week fashion show after the course is simply a “devil camp” with Chinese students. There are also students from cooperating institutions abroad. The final design theme was determined by a domestic clothing company.

“Simon was a design director for 20 years in a famous fashion company. In addition to teaching us how to read fashion, he also integrated all design courses in a short two-week course, from design ideas to fabrics inspired by design. Afterwards, fabric design and style were combined to design.” Xie Wanjin said that all courses in the 3 years of the Institute were involved in the two weeks. According to the original curriculum, the fabric was the fabric, and the style was the style. Do not open up. "The most important thing is that in the past, our process went to the kind of clothing. To go to industrialized garments, we must go through many changes. The current job requirements are that all designs must go to ready-to-wear."

In this two-week course, all the students learned a bit: clothing designers are not only drawing beautiful pictures, making good-looking styles, but also all the processes of the garment industry. Some of the things that were originally used in fashion design, such as hollowing out patterns in fabrics, secondary dyeing, bleaching and redesigning patterns, were used in this denim show.

For such short-term courses, the college has more than 10 colleges each year. The famous professors of foreign fashion institutes reintegrate the students' knowledge and make the corporate themes a student's “study design”. “Actually, students learn about European and American fashion industries in these short courses and integrate their knowledge into practice after the international courses and courses,” says Prof. Luo Jingjie of the School of Fashion Art and Design. “While participating companies will not be Mass production designs are available, but they also learn about international fashion through such opportunities and draw inspiration from the works of fashion masters."

Author: Asi ( "23004,28558") Jiang Peng