Hardware boss Tang Xueqiu: Trilogy of successful entrepreneurship
"The sky will be reduced to the people of the Slovak, and it will be painstaking and painstaking, and so willing to endure it and gain more."
The words that Mencius said two thousand years ago were the words of "one size fits all", and they have motivated many people with lofty ideals to make them take up the responsibility of the heavens. However, for the grass people, there is no big responsibility, and "the pains of the mind, the labor and the bones" are still applicable.
Be patient
The young hardware boss is so honed, he is Tang Xueqiu, president of the Suzhou Tiantai Chamber of Commerce. Although we have known each other for several years, we have not talked about it together. We don’t know much about his entrepreneurial journey. I only feel that he was elected as the president by the members of the city at a young age. It must be a good foundation for the masses and economic strength. Very strong. A few days ago, I went to the Suzhou Huqiu Hardware City, where the members of the Suzhou Tiantai Chamber of Commerce City Branch were quite concentrated. From his words and demeanor, I had a preliminary understanding of his hard work and his understanding of his simplicity, low-key and modesty.
Tang Xueqiu, a native of Tantou Town, is 38 years old this year. At first glance, he was embarrassed. When I talk, I always smile and I am obviously a very optimistic person. Tiantai people's growth and entrepreneurial experience is nothing more than an apprenticeship, opening a shop and starting a business. Tang Xueqiu is no exception.
Tang Xueqiu is at home in the old eight. Because of his brothers and sisters, he is 15 years old. He dropped out of school for the first semester and went to Ningbo to become an apprentice and learn to be a painter. One is three years. In the blink of an eye, he came to Kunshan as his apprentice in his hardware store. At the age of 19, he went to Shanghai Jiading, opened his own shop, and operated a hardware triangle belt. About half a year or so, that is, it can't be maintained. He moved the store to Wujiang, Suzhou, and operated for about half a year, ending in a discount. The two losses totaled more than 20,000 yuan. After all, just as an adult, it is still tender, and it’s hard to support. But that kind of enthusiasm has to be admired.
Two shop openings, two discounts, it has to change the mind, do not open the store, go home to set up the factory. He went home, borrowed more than 10,000, started a nylon factory, and operated for more than a year, and did not earn much. Had to give up and rush to the army. At this time, because of the money owed to others, even the courage passed by the debtor’s door did not go home.
In the past three years, he opened a shop and set up a factory to transfer three places, losing more than 30,000. In the past three years, it was a turning point in life. He entered the ranks of adults from the juvenile and rushed through the waves in the tide of the market economy. Although he lost more than 30,000, he accumulated experience and trained himself in the wave of the wave. .
Withered eagle eye
In 1993, he used the two-point profit to borrow 2,000 yuan to make the capital. He came to Suzhou alone and began to work hard in the commercial sea. 2,000 yuan can only be a small business, he opened a hardware store. At the beginning, when I didn't even have a bed, I went to the owner of the demolition house and bought a few warm wooden boards, that is, the kind of rubber board. People slept on it. If they sweated, they would be depressed or even broken. Drop it. Because of the shortage of funds, they can only relocate from other people's stores, which is commonly referred to as the "covering basket", that is, customers have to buy a certain product, and then go to other stores to pick up the goods. When the business developed slightly, the purchases were also more. The trucks often arrived in the middle of the night. In the middle of the night, they were all alone, and they were tired again. He also endured.
In a few years, in addition to debt repayment, there is still some savings. In 1996, he found his other half and became a family. Since then, regardless of family, business, he is like a duck. In the interview, he said that he "successfully cannot leave his wife" and praised his wife for his wisdom and wisdom. He did not talk much, worked hard, and lived in harmony with his neighbors.
By 1999, in addition to the stock of hardware goods kept in the store, he vacated more than 600,000 and bought a house. When I moved into a new home, my happiness could not be expressed in words. Because, with 2,000 yuan to do the capital, only in Suzhou, in six years, he struggled, including hard work, counted down, there are still more than 100,000 yuan per year, can you not like it? The home is also there, and the room is there, but it never stays on the existing results. He made up his mind to pry into the direction and look for opportunities, like an eagle on the grassland, with a keen eye to capture prey.
In a block, there are dozens of hardware stores, and it is not easy to make a difference in the market of the same kind of market. He repeatedly thought about it and found the doorway. He felt that the distribution triangle was too narrow, and customers often reflected that the triangle had such problems. In order to broaden the market to meet customer needs, Tang Xueqiu first updated the product. He changed from the original operation of the V-belt to engineering plastics, divided into four categories, hundreds of species and even thousands of commodities, which broadened the financial path. Second, learn the advanced experience of others and correct their own deficiencies. Third, the shot is decisive. Targeting the market, the shot will be shot. According to peers, he can accurately predict the development of the market. When the market is not very mature, others can't eat into the shop. But he can decisively buy a good store. As a result, the rent of 2,300,000 rooms can be collected for more than 100,000 yuan a year.
In 2008, Suzhou Huqiu Hardware Market was about to be completed. He booked six storefronts. After some factors, he finally bought four. In the second half of the year, he moved into a new store. After he moved into the hardware city, the business volume doubled.
At that time, at the time of the global financial crisis, copper prices fell to a minimum. He keenly felt that this was a good business opportunity; in addition, he had new stores and space for storage materials. He decisively bought 6 million yuan of copper. Not long after, the business earned more than double the original price, making the peers stunned. He said to me: "The crisis crisis is dangerous." It is quite new. He has resolved the crisis and turned into a crisis. There are opportunities in the crisis. It is very philosophical.
As Wang Wei said, "the grass is eagle eye disease", the financial crisis is like a grass, but not every eagle can catch the prey when the grass is dry. His keenness, his decisiveness, made him dig a full bucket of gold in the financial crisis.
Ascend to the top
I asked him in front of hundreds of merchants in the Hardware City to achieve fruitful results and become the boss of Tiantai's hardware management in Suzhou. What is the magic weapon? He smiled and introduced his winning magic: First, "winning with new." What is new to win? That is, "you have no me, you have my fine", always walk in front of others and occupy the market with new products. Recognizing that new products tend to gradually expand from first-tier cities to second-tier and third-tier cities, he visits hardware markets such as Guangzhou, Shenzhen, and Shanghai from time to time, and advances new products directly into second- and third-tier cities, thus gaining business opportunities because of new products. The price is relatively high and the shot is easy.
The second is to pay attention to the unpopular products. Other businesses of unpopular goods are not happy to purchase goods, because customers are not commonly used and are prone to slow sales. But he is in stock like a hot item, and he can get a high return when he needs it.
The third is not to participate in vicious competition. As a large-scale merchant, the capital is strong, and its own life is better. If it participates in vicious competition, small and medium-sized businesses simply cannot compete, that is, they cannot survive. If you don’t cut prices, you can let other merchants do the goods with a slightly thinner profit.
When I talked to the Suzhou Tiantai Chamber of Commerce City Branch, I asked him if he was the president, did he have any influence on the business? He said with a hearty heart: "No impact."
Talking about the future, Tang Xueqiu is full of confidence. He said that he wants to get involved in other industries. Ask him what specific plans? He said that he and his fellow villagers recently agreed with Shaanxi Zizhao Environmental Protection Industry Development Co., Ltd., and prepaid the deposit, and bought out the company's agent for the world's latest real-time treatment technology for urban and rural domestic waste clean resources in Suzhou and other places in Jiangsu. Right, build a garbage treatment plant, turn waste into treasure, and purify the urban environment. Initially intends to adopt the form of joint venture shareholding, so that more Tiantai Chamber of Commerce members and fellow villagers can participate in it and drive everyone to become rich. Recently, he is going to Tianjin to visit and study.
The prospect of this project is broad. In the “Twelfth Five-Year Planâ€, environmental pollution is a key point. If this ambitious goal is achieved, many waste treatment plants will be built in various parts of Jiangsu, which will benefit the society and create greater economic benefits.
Concerned about surprises
Tag: Tang Xueqiu Hardware Market Trilogy Entrepreneurship Experience Hardware City
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