Cabinet companies should improve their competitiveness from the inside out

Although the cabinet industry has developed in our country for a long time, it is not too long after all, and the industry's threshold is not high, which has caused chaos in the industry. As more and more brands enter the competition, the cabinet industry is faced with reshuffle, and companies should enhance their competitiveness from the inside out.

First, the cabinet industry shuffles and cleans three non-cabinet enterprises with no accumulation, no precipitation, and no core competitiveness.

Second, the industry reshuffle will continue without the economic recovery.

Third, shuffling can purify the market environment of the cabinet. The development of the times will inevitably promote the integration of resources in the cabinet industry. In the process of integration, the elimination of three companies or brands by the market or forced transformation is an inevitable trend.

As the forerunner of the industry, to be invincible in the market adjustment, we must rely on the pull of channels, products, and brands. For the industry reshuffle, cabinet companies should have a "timely, dynamic, and face to face" attitude.

Pursuing perfect quality and winning standards in terms of products: First, we must improve the product line, adjust the product structure of the enterprise in accordance with the changes in the market in recent years, and second, upgrade the equipment to continuously improve the production capacity and efficiency. Highlight services in brand building and build brand loyalty through timely and efficient services.

In terms of channel development, cabinet companies should pay attention to the upgrading of the original terminal channels, assist original channel operators with low levels of operation, and carry out systematic transformation in aspects such as management and management modes. In addition, a short and wide channel development strategy can be implemented to reduce the intermediate links and three-dimensional development. While ensuring the profit of dealer terminals, they can also guide them to open up new sales channels.

Another important point is that cabinet companies must adjust to changes in the market. E-commerce is the trend of the times. Currently, the e-commerce operation mode of the FMCG industry is already relatively mature. Because of the characteristics of the products, the cabinet industry requires the e-commerce operators of cabinets to solve two major problems. One is the installation and service of the product. Second, logistics issues. Cabinet companies must actively explore the e-commerce model.

Regardless of e-commerce operations or offline sales, cabinet brands still rely on good products, good services to shake the market, three products, only the well-known brand can be called a good brand.