Wooden door industry staged a price war

In the first half of the year, the sales performance of the wooden door industry achieved “converse market” growth. Whether this momentum can be maintained in the second half of the year remains unknown.

With regard to the sales of wooden doors in several major shopping malls around the country, it seems that people feel a bit worried. Can the wooden door industry really maintain steady growth and get out of the industry's predicament? Various problems in the wooden door industry can really be solved?

From the actual situation, the major shopping malls in the wooden door industry, the promotion of an endless stream of means, the price reduction boom has not stopped, but staged more intense. The reporter randomly interviewed the heads of some brands of shopping malls. They all stated that although the sales data of the wooden door industry was good in the first half of the year, the most effective and direct way to expand sales now is to engage in promotions and price cuts.

Manufacturers also believe that the current wooden door can only rely on this means of price cuts, because the wooden door market is relatively low threshold, product homogeneity is serious, there is no advantage without price reduction. As a result, a chain reaction has formed on the market, and this price reduction has been passed to the sellers on the market. Therefore, there is nothing surprising about the phenomenon of significant discounts.

On the other hand, from the consumer's point of view, consumers are only sensitive to price cuts, and lower prices can arouse consumers' desire to purchase. "Anyway, most brands of wooden doors are of the same quality, material, workmanship, etc. The same quality, of course, the selection of low prices." A consumer told reporters this way.

In response to this situation, people in the industry stated that price reduction is an inevitable advantage. With the gradual improvement and improvement of production technology in the wooden door industry, it will save more manpower resources and at the same time increase production. The cost of production will also be corresponding. reduce. Therefore, companies should raise their awareness of the fact that price cuts can only solve urgent problems. If you want to achieve long-term development, you must start with management and brand building.