Policy support smart traffic market needs to be improved

In recent years, under the stimulation of the national policy and market demand, a large number of traditional security enterprises and transportation infrastructure equipment manufacturers have entered the intelligent transportation industry one after another, which has promoted the rapid development of China's intelligent transportation industry. As an important part of the construction of smart cities, intelligent urban traffic construction is in full swing. In 2012, the intelligent transportation industry maintained a growth rate of 21.7%; in 2013, China's intelligent transportation gross profit was approximately 559 million yuan, an increase of 8.2% over 2012. With the gradual formation of a large-scale transportation system for water, air, and air joint transportation, intelligent modules such as car networking and ship networking will become the focus of the next step.

I. Policy support, the concept of intelligent transportation The active market With the rapid increase of the urbanization rate in China and the growth in the number of cars, the problem of urban congestion has appeared in geometric progression in recent years, accompanied by increasingly serious traffic accidents, noise pollution and exhaust emissions. Obviously restricted the city's carrying capacity and operating efficiency. The core of congestion lies in the limited growth of urban traffic capacity and the excessive growth of demand; the core of traffic accidents is that the quality of travelers and drivers cannot keep up with the progress of urbanization and motor vehicle development. When traditional methods are ineffective or cost-effective, the task of making traffic smoother has shifted to the development of the intelligent transportation industry.

The Intelligent Transportation System (ITS) is the development direction of the future transportation system. It integrates advanced information technology, data communication transmission technology, electronic sensing technology, control technology, and computer technology into the entire ground traffic management system. A comprehensive, real-time, accurate, and efficient integrated transportation management system that functions in a wide range and in all directions. It consists of traffic information service systems, traffic management systems, public transportation systems, vehicle control systems, freight management systems, electronic toll collection systems, and emergency rescue systems.

The Ministry of Transport issued the "Twelfth Five-Year Development Plan for Transportation" and clearly stated that in the next five years, China must follow the principle of "moderately advanced" to promote the construction of transportation information, vigorously develop intelligent transportation, and upgrade the modernization of transportation. . China is still in the initial stage of intelligent transportation. The driving factors mainly come from strengthening the government's supervisory capabilities. Traffic monitoring systems and integrated traffic command platforms usher in the outbreak of demand and the rapid growth of the industry at this stage.

Undoubtedly, policy support is a strong support for the development of intelligent transportation. According to statistics, the intelligent transportation was first proposed by the United States, followed by Europe, Japan, Australia, South Korea, Singapore and other countries also joined the ranks. The world is forming a new ITS industry chain. The development of ITS in various countries is mainly supported by national policies. Although the research and application of ITS in China started late, the government has always attached great importance to the research and construction of the industry. In particular, in recent years, the country has successively launched a number of development plans and the national conditions of a large population. Provide a larger stage for the application of intelligent transportation in China.

Regarding the scale of transportation investment, Li Liancheng, director of the Transport Economics and Technology Research Office of the National Transportation Research Institute of the National Development and Reform Commission, said that the railway infrastructure investment during the 12th Five-Year Plan period was 2.3 trillion yuan, which was nearly 1 trillion yuan in the first two years. The investment will be 1.3 trillion yuan. At the end of the "Twelfth Five-year Plan," the expressway will reach 120,000 kilometers. At present, the mileage of the highway is 95,000 kilometers. In addition, townships, rural villages, and some transformations of roads are planned. The scale is about 2.5 trillion yuan; in the three years after the “Twelfth Five-Year Plan”, there are more than 40 airports and nearly 100 deepwater berths to be built. In this way, the traffic investment in the three years after the “Twelfth Five-Year Plan” was nearly 4 trillion yuan. This will surely detonate a new round of climax.

Second, the development of intelligent parking lot is the theme of the parking lot system as an important part of intelligent traffic construction, its intelligent trend is inevitable, demand is imminent. According to the "2006-2014 China Entrance and Exit Control and Management System Segment Market Research and Key Companies' Competitive Strength Survey Report" data, the market scale of the domestic car park management system reached 1.15 billion yuan in 2009. The market demand for the system reached 1.45 billion yuan; in 2011, the market size of the domestic car park management system could reach approximately 1.8 billion yuan. According to preliminary estimates, in 2014, the parking market demand may exceed 3.7 billion yuan. According to the domestic car park management system, a set of prices averaged between 3 and 60,000 yuan. Based on this calculation, the demand for the domestic car park management system in 2014 is about 80,000 sets. It can be seen that the parking market has a great potential and the industry has a good prospect.

Intelligentization is the trend of the future development of parking lots. The latest technology and application trends of intelligent parking lots mainly include cloud parking service platforms and unattended self-service payment. In the future, the development trend of smart parking has the following aspects:

(1) The parking lot realizes networked sharing of data, breaks down islands of information, and builds a smart parking IoT platform to achieve functions such as parking induction, parking space reservation, electronic self-service payment, and quick access.

(2) Parking guidance, parking guidance, and reverse car search systems are rapidly gaining popularity. The parking lots currently under construction are getting larger and larger, with more than a few thousand parking spaces. Such large parking lots rely on personnel if they do not have guidance and car search systems. Being diverted is a disaster for managers and customers.

(3) The unmanned service has gradually become popular. Due to the rapid increase in the cost of labor in China, the method of managing parking lots by the tactics of the sea in the past has become increasingly difficult. With reference to the development experience abroad, the degree of automation of the parking lot will become higher and higher. Management personnel gradually reduce until unmanned service is achieved.

(4) Mobile phones realize functions such as parking spaces booking, payment, and car search. Smartphones and mobile internet are rapidly becoming popular in the past two years. Mobile Internet users have surpassed fixed Internet users and used mobile phones to order meals, purchase movie tickets, download coupons, and make friends. It has become popular, so these applications in parking lots will quickly become popular.

(5) There is an increase in stereoscopic garages. China's urban population is large and dense, and the cost of land is high. With reference to the experience of Japan and other countries, a three-dimensional garage has the advantages of less land occupation, high utilization rate, convenient access, etc., and will develop rapidly.

Third, the car networking test, the development of key or inadequate data show that this year's global car networking market is expected to reach 21.82 billion US dollars. According to the survey, more than 70% of the users have heard of “car networking”, among which more than 40% have the intention to actively search and use; users who actually used the car-networking service have exceeded 20%, and more than 50% of pre-purchasing owners There is an idea of ​​accepting Vehicular Connected Services; Vehicular Connected Services already has a considerable number of user bases in China, and nearly 30% of users express their willingness to pay for use.

With the continuous improvement of intelligent transportation, a series of intelligent transportation modules based on car networking started quickly. It is expected that after the market matures, the car network will be interconnected with the city's main network, and the smart city will begin to integrate into high-level smart cities. This process may take 10 to 20 years. In the near future, the Internet of Cars is expected to extend to finance, emergency rescue, hospitals, automobile maintenance, transportation, and IT.

Car networking products meet the consumer demand for users to use a simpler way to solve a series of problems in travel. It is expected to usher in the high-speed development period of the car networking market in the future. However, we should also objectively see that the current industry chain of the Internet of Vehicles is still not perfect, and the goal of a mature vehicle network value chain is still far away.

At present, China's car networking applications are welcomed by users mainly in the car navigation and highway electronic parking fees. This is based on RFID (radio frequency identification technology), DSRC (dedicated short-range communication technology) and other technologies of the identification system and vehicle information service system in the electronic map, navigation and positioning services, has been applied more successfully. In other technical fields, due to various reasons, most of them are still in the trial phase and have not been able to promote them. Even some users are worried that the development of car networking technology will provide further safety protection for people's driving, but it may also make people more difficult to control the car. At the same time, there are users who believe that the increase in the number of semiconductors in the car will increase electromagnetic interference, which in turn increases the security risks.

In addition, the current unclear business model of the car network, lack of industry standards, and network coverage and bandwidth and other factors, further dragged the foot of the development of car networking technology. Most auto manufacturers do not use the Internet to subvert the inherent auto industry model. The Internet element is just an additional function of the car. Most of the current car networking systems are re-developed on the basis of Linux or Android systems. However, for reasons of security and other issues, many companies are reluctant to open their own systems. The systems cannot be compatible and cannot be accessed between different systems.

Therefore, vigorously researching and developing vehicle networking technology will become an important means for enterprises to improve service quality, enter the mid-to-high-end market and seize market share. There are many advantages in the use of Android platform car networking products and traditional products, but the source application of Android technology is only portable digital products, it is grafted on the car, its development difficulty, practical experience and car safety The influence of sex still faces the unknown test. There are many kinds of car networking products developed by these companies, but there is still room for improvement in the technology of the products.

The current car networking products still have many functions that need to be perfected and supplemented by new R&D technologies: single touch, voice control, and operation platforms still fail to meet people’s expectations. Currently, the automotive-based multimedia products based on the Android platform shipped by domestic post-installed manufacturers are virtually infrequent. Even if the products of several companies are expensive, the sales volume is not large. In order to save costs, many car companies prefer to abandon the car networking system and choose a more practical operating platform.

However, as the future development focus, the test of the car network is inevitable. Many companies have already taken actions to set up car networking alliances in various places. They are making great efforts to increase technological research and development and cultivate professional talents. Many companies have reached cooperation with enterprises or universities, and have teamed up with mobile communication operators to prepare vehicles for networking. In the future, the development of car networking will change with each passing day, and with the continuous advancement of technology, car networking products will be able to be applied to the automotive industry in a better and faster manner, helping the development of intelligent transportation.

Fourth, intelligent transportation has the characteristics of scale risks need to understand Relative to the developed countries, China's intelligent transportation industry is "hard" partial "scattered." In terms of industry scale, the income of the intelligent transportation industry in the United States and Japan reached 111.8 billion U.S. dollars and 37.7 billion U.S. dollars, while China’s revenue was less than 38 billion U.S. dollars. From the perspective of industry structure, overseas is more centralized, project implementation, software, and information services account for 60%-80% of the market share; China is still dominated by hardware investment, accounting for more than 80% of the total, and is very scattered, the overall share of leading enterprises is lower than 1/4. As mentioned above, an important way to solve urban traffic problems is to develop public transportation and establish ITS based on intelligent transportation.

The next few years will be the rising period of the development of intelligent transportation in China, which will have a positive impact on improving the utilization efficiency of urban transportation facilities, improving the service level of transportation systems, and promoting a conservation-oriented urban transportation system. Therefore, the characteristic risk needs to be understood.

First, periodicity. The intelligent traffic management system is applied to public utilities, and the demand is relatively stable. Currently, it belongs to the early stage of industry development, and its periodic characteristics are weak.

Second, regional. The demand for intelligent traffic management systems is mainly related to the level of local economic development and the size of the city. Therefore, the market is mainly concentrated in large and medium-sized cities with relatively developed economies, showing certain regional characteristics.

Third, seasonal. The main customers of the intelligent traffic management system industry are local governments, traffic management departments, road planning and construction management departments, etc. Most of them belong to the content of government procurement. They need to adopt the bidding and bidding methods according to the government procurement process. The government procurement department generally formulates procurement plans and conducts project requirements research and design in the first half of the year, and plans to implement them in the second half of the year. Moreover, due to the characteristics of government budget management and the tedious approval procedures for the payment of funds, payments are mainly made in the fourth quarter. The above circumstances make the industry's operating characteristics have certain periodicity and seasonal characteristics.

Fourth, exclusive. The requirements of the relevant national departments for the qualifications of the industry are the main qualification thresholds for other companies to enter the industry. The production of radio transmission equipment must be subject to the type approval of the emission characteristics of the State Radio Regulatory Commission's office, and the issuance of a “type approval certificate for radio transmission equipment”. The State implements a network entry permit system for telecommunication terminal equipment, radio communication equipment and telecommunication equipment involving interconnection between the public telecommunications networks. The telecommunication equipment that implements the network admission permit system must obtain a network access permit issued by the Ministry of Information Industry.

Conclusion From the perspective of development plans for all provinces and cities, most cities in China have set up large-scale bus routes since 2009 to build new rail transit to build a large public transport network. The national and local governments will invest a lot of money in the procurement of various intelligent transportation solutions and products for public transportation, subways, light rails and taxis. At the same time, as the process of urbanization is accelerating, the urban-rural integration trend of urban transportation is becoming increasingly obvious, and the scope of traffic informatization is gradually expanding into the urban suburbs, and the level of national urban transportation intelligence will be significantly improved. With the acceleration of the country’s urbanization process, the development of the intelligent transportation industry will usher in unprecedented opportunities.