Jin Xin, General Manager of Yadis Cabinet: Brand is the core competitiveness

Guide: The slow pace can't keep the pace of time, and suddenly realize that 2013 is coming to an end, and 2014 is coming. Looking back a year, whether the harvest is plain or glamorous, it carries a little bit of the way. The arrival of the New Year can always affect everyone's passion and desire to explore endeavor, examine the past, we speak a thousand words, look to the future, we have thousands of thoughts. We are always happy to tell and speak. “Building a winner and looking forward to the future” 2013 series of high-end characters interviews, go to the enterprise, approach the individual, sum up the past, look to the future, and prepare for the steady development of the coming year.
Yadis Cabinet is a subsidiary of Guangzhou Hengya Home Industry Co., Ltd. It is a large-scale group company engaged in the design, production and sales of fashion furniture. Yadis's whole room furniture custom series, adhering to the design concept of Italian avant-garde fashion, embodying the design pursuit of “people-oriented, advocating nature”, quickly occupying the market with the service in place, and won the “Top Ten Influence Brands” of China's overall furniture industry. "Become a custom leader in the whole room furniture industry. "Design first-class, first-class management, first-class technology, first-class service" as the core of business. Through the full implementation of ISO-9001 international quality management standards, we provide customers with high-quality, high-priced, green and environmentally-friendly custom furniture products, and have become the "National Quality Inspection Excellent Member Enterprise" and "Guangdong Decoration Industry Credit Enterprise" for 8 consecutive years. In 2010, it was awarded the “China Wardrobe Industry Excellence Quality Award”, “Guangdong Wardrobe Industry Association Member Unit” and “Top 30 Enterprises in China's Wardrobe Industry” by the National Federation of Industry and Commerce's Wardrobe Professional Committee. The high-end interview of Nanchang Station went into the Yadis cabinet and interviewed the general manager Jin Xin.
[Interviewer]: Jin Xin, General Manager of Yadis Cabinet Nanchang Store [Interview Time]: January 5, 2014 [Interview Location]: Yadis Nanchang Xiangjiang Store [Interviewer]: Nanchang Station Nanchang Station: Thank you very much In the interview with our website, can you briefly introduce the scale and development process of the Yadis cabinet?
Jin Zong: Our Yadis cabinets belong to the first-line brand in the custom furniture industry. The design adheres to the concept of Italian avant-garde fashion, paying attention to “people-oriented, advocating nature”. After entering the Nanchang market, with the services in place, it quickly integrated into the Nanchang market. It has a place in the custom cabinet industry.
Nanchang Station: In your opinion, how is the positioning of Yadis cabinets in the market? What are the unique advantages of Yadis in the competition of the entire cabinet brand?
Jin Zong: Yadis cabinets have always been concerned about the mid-to-high-end market. Combined with the local market environment in Nanchang, I think it is wise for us to choose the mid- to high-end market. Here, I want to explain to you that the Yadis cabinets are custom-made furniture, which is different from traditional finished furniture. In terms of competition, Yadis cabinets have a natural advantage. The style, style and size of the traditional finished furniture are relatively fixed. In the face of the complicated and complicated apartment, it is more than enough; the Yadis cabinet is the leader of custom furniture, taking into account the needs of the owners, and the styles are diverse. In-situ measurement of the size of the decoration space; our goal is that the customer has a space of one centimeter, we use the previous centimeter, and never waste the available space of the customer's room. On the other hand, compared with other custom brands in the same industry, our Yadis cabinet has the advantages of 5 full 8 free: full room, full function, full style, all green, full service, 5 all-round guarantee; free room, Free full house design, free full room furniture quotation, free 3D effect plotting, free shipping, free installation, free disassembly and assembly within 3 years, free warranty for 5 years of 8 free services.

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