China's furniture industry development confusion

The industrial pattern of Chinese furniture “four points in the world” has basically taken shape. The up-and-coming Sichuan furniture has made the Chinese furniture industry look impressive.

In addition to the external hardware support of local governments and industrial parks, the development of an industry, whether the company's internal "soft power" in management and other "soft power" can be systematically balanced and upgraded, is the cornerstone of whether modern enterprises can achieve leap-forward development. Then, if the success of the furniture industry “once a business” depends on “hard work and opportunity”, then we can give a conclusion: the success of the “second development” of furniture enterprises must rely on “learning and wisdom”. However, the overall development of the Chinese furniture industry is still uneven.

With the phenomenon of “real estate fever” in recent years, some furniture manufacturing and furniture business tycoons have finally been able to devote themselves to the impetuousness of the heart and the enthusiasm for wealth, and have invested in the “staking the land and attacking the city”. The resources of manpower, financial resources, material resources, energy and so on far exceed the investment of the furniture company that made them get rich. This makes the furniture industry on the road of transformation and upgrading, the enterprise itself has not been armed and upgraded, but the business direction and strength have undergone a substantial shift! With the country's macro-control and monitoring efforts continue to increase, " "Zero land price" is no longer the "exclusive right" of the local magnates. In addition to the attention of local governments and industrial policy support, the domestic furniture industry has basically taken shape. The big names of furniture companies look back at the same time without the oil and water: the problems and confusions of the enterprises themselves are increasing, the terminal market is shrinking, and the people inside the company are scattered.

The reason is as follows: First, the mind decides the pattern and the concept determines the future. We often say, “Look at a person’s mind and concept, you can know how far and how long this person can go”! Therefore, for the mind For companies with good ideas, they are often good at establishing the system management ability of enterprises, and are good at integrating professional resources and development of the industry. Their eyes will look farther, so the pattern is larger and the development space is larger; so they have already become large-scale furniture enterprise groups or listed companies in the region (such as the leading furniture enterprises such as Pocket Pearl, All Friends, and Shuanghu). . For those bosses who have the concept of “before the interest is above all else”, they often use the opportunity given by the outside as “luck” and the external credit to “overdraft”; their common feature is “no system operation”. Management ability, not good at integrating professional resources." Although you can earn a little money in the opportunity, this scenery no longer exists!

Up to now, although these furniture enterprises have a history of 10 to 20 years, they have not yet grown up; they are mixed among large and small furniture companies, and they can only be left in the wind and rain. Second: the professional management ability of enterprises is weak. Most furniture enterprises are developed from family workshops. The cultural level, comprehensive quality and professional management ability of the employees are not high. The growth of these furniture companies is not the growth of management and management capabilities; but as the planned economy transitions to the market economy, it is due to the continual expansion of the primary demand, so that these small and medium-sized furniture companies can be developed. Speculation, including industrial and commercial real estate in recent years, has boosted the company's profitable income growth. This has caused most small and medium-sized furniture companies in China to have no clear strategic planning, no immediate or medium- and long-term business objectives, and even have not yet figured out their own business development direction, they have been pushed by the market and corporate investment income. Going forward. “The weak foundation” is the “core issue” in the secondary development of such enterprises.

Third: “channel reform” has continuously triggered the pains of the furniture manufacturing industry. The original wholesale, monopoly, multi-level agency and other mixed channel models, with the emergence of large-scale stores and chain businesses, broke the “only good scenery here” Market structure. The relationship between most domestic furniture companies' agents and manufacturers is essentially a "product sale" relationship based on "product price difference", rather than a "commercial brand" as a link. The positioning and image of many stores are not clear; the management of storefronts is rather confusing; the display of products, accessories, lighting, etc. is not standardized; the quality of shopping guides and the level of staff service are low; the incentive mechanism of clerk is not clear, and so on. At the same time, the annual cross-regional and high-frequency furniture industry exhibitions have also promoted the variability and game-making ability of domestic channel operators, making domestic furniture manufacturers feel at a loss. In order to dig up the opponent's dealers or agents, some competing brand manufacturers will not hesitate to sacrifice limited profits, and even lose money to win the market. As everyone knows, this will trigger a new round of commodity price wars, which will accelerate the death of some furniture manufacturers.

Fourth: the lack of high-quality talents and the increase of labor costs, the impact on furniture companies is crucial because furniture companies are facing heavy pressure, which has led to the use of talents in enterprises, often tend to kill chickens and eggs. "Emergency and quick success" is the typical and forced employment characteristics of such enterprises. Some furniture business owners also "actively" seek contact with consulting companies, the purpose is to take some ideas or information to "learn". They often talked in the clouds and said that they could understand and hear the truth and they could operate on their own, and let go of the opportunity to cooperate to "close the door." I don’t know that this kind of thing is not a business idea, model and system of a company. In the end, it still has no use value and achieves business objectives.

With the upgrading of furniture industrialization and the division of socialization, the modern home furnishing enterprises integrate the professional intellectual resources of the furniture industry and let professional people do professional things, which is the fundamental way to "take advantage of wisdom and leapfrog development". So, as the owner of the furniture business, we should be soberly aware that when the company develops to a certain stage, we must re-energize and grow bigger and realize more social values ​​and responsibilities, we must re- Let go of your own mind and pattern, from the current "little boss" to the "entrepreneur" role, complete a self-repositioning. Only by truly changing the behavior can the enterprise be “people gather, gather together, and gather together”, so that the company’s foundation is evergreen and eventually become a century-old brand! Unveil the false veil of domestic furniture enterprises and the so-called face and dignity, from the essence Talking about the boss's personal moral standards has already determined the fate of this enterprise; and if a company does not have a high sense of social responsibility and integrity, it is impossible to achieve what is going on!

We may wish to examine the employees at the various levels within the company and the external customers. If the “shuffle” comes again, do you have the “personality, wealth, and career”? So, how quickly from the family Extensive management transitions to modern management? How to clarify and regulate corporate governance institutions in property rights relations, let more professional managers participate to make enterprises stronger and bigger? How to balance from the system and dynamically regulate People, things, and things in the enterprise? These are no longer opportunities and luck. This is not only a challenging issue for the furniture industry bosses in the transformation and upgrading, but also whether these companies can survive today. The top priority!

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