Palace No. 1 Furniture will bring you to know the Red Star Macalline Market!
On the afternoon of July 18th, Red Star Macalline Strategic Investment Ginza Home Furnishing and China Home Furnishing Industry Development Seminar was held in Shanghai. At the meeting, Red Star Macalline announced a strategic investment of 348 million yuan in Ginza Home.
According to the data of the company's search, Red Star Macalline's capital contribution for this time is 491.505 million yuan, and the shareholding ratio will reach 46.50%. It is tied with the Shandong Provincial Commercial Group Co., Ltd. as the first shareholder. The expected capital subscription date is July 31 day.
Shandong Business Group Co., Ltd. Chairman Gao Honglei, Red Star Macalline Chairman Che Jianxin and other on-site speeches.
At the press conference, the chairman of Red Star Macalline Che Jianxin said that in recent times, the home industry as a whole has faced huge challenges, but Red Star Macalline has maintained rapid growth. As of the first quarter of this year, Red Star Macalline The number of home shopping malls in the country exceeded 364, and the net assets attributable to shareholders of listed companies reached 43.39 billion yuan.
And Ginza Home Furnishing is the largest home furnishing chain enterprise in Shandong Province. It not only has the leading market share, but also has a very high reputation and reputation.
Red Star Macalline has advanced market-oriented operation methods, modern enterprise management models and smart marketing tools, which can help Ginza Home Furnishing further expand investment resources, optimize shopping mall positioning and brand category structure, and comprehensively improve enterprise management level, management efficiency and vitality.
Future competition is no longer a product competition or a channel competition, but a resource integration competition. This strategic investment is an industrial integration of the home furnishing industry and an optimized allocation of resources in the home furnishing industry.
With the strategic investment of Red Star Macalline and Ginza Home, Alibaba will enhance its online and offline digital capabilities in the Internet, big data, artificial intelligence and other aspects. Red Star Macalline will also play a role as a super connector. Strategic investment In the future, Ginza Home will further expand its brand influence and competitiveness in Shandong and even the whole country, and gradually carry out in-depth cooperation in various aspects such as new operating models, new formats, digital store terminals, commodity organizations, technology applications, marketing gameplay, and management methods To explore and build a smart home retail ecosystem together.
At the same time, Gao Honglei, chairman of Shandong Commercial Group and Shandong Cultural Tourism Group, also expressed his views on this event.
Gao Honglei said that Ginza Home Furnishings, as one of the three pillars of the group's retail industry, has 12 stores in Shandong, with an annual business scale of more than 3 billion yuan, and was included in the first batch of Shandong mixed reform and employee shareholding pilot units. In order to ensure the success of the mixed reform, after repeated communication, we are very pleased to introduce the industry-leading Red Star Macalline as a strategic investor in Ginza Home Furnishings.
Red Star Macalline is a well-known omni-channel pan-furniture business platform service provider. It has comprehensive strength, complete business functions, advanced business models, strong brand influence, and strong resource control. It is the leading brand in China's home furnishing industry. Put forward the corporate vision of "Building the World Business Brand of the Chinese Nation".
Red Star Macalline has many similarities with Lushang Group in the development direction of light assets, intelligence, capitalization, new retail, etc., which also laid the foundation for deep and comprehensive strategic cooperation between the two parties.
This strategic investment is undoubtedly another layout of Red Star Macalline in new retail, and it also means that the Chinese home furnishing industry is accelerating the pace of integration.
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