With its rich stone resources and location advantages facing Southeast Asia, Yunnan has vigorously developed the stone industry with the gemstone industry, ornamental stone industry and building stone industry as the pillars through the “Five Ones†project. In 2011, the output value of Yunnan's stone industry reached 40 billion yuan. In 2015, Yunnan's stone industry is expected to exceed 100 billion yuan and become another pillar industry in Yunnan. The industry believes that the development of Yunnan's stone industry is gratifying. At the same time, the problems of relatively backward processing industry, unclear resources and incomplete industrial chain are also urgently needed to be resolved. Resource-rich location unique industrial development advantages Yunnan is located in the Hengduan Mountains, complex geological conditions have created a wealth of stone resources in the territory, but also laid a solid foundation for the development of the stone industry. Li Lianju, deputy director of the Yunnan Provincial Department of Land and Resources and director of the Yunnan Provincial Stone Industry Joint Conference Office, believes that the development of the Yunnan stone industry is uniquely advantageous. First, resources are abundant. Li Lianju introduced that Yunnan Province is the province with the largest variety of gemstones in China. It has found 23 kinds of gemstones and jade, ranking first in the country. In addition, the reserves of Yunnan gemstones are also quite large. The four abyssal resources of the Ailaoshan metallogenic belt, the Gaoligongshan metallogenic belt, the Guangnan-Malipo-Maguan area, and the Ruili-Yingjiang area have been discovered. With more than 400 deposits. Complex geological conditions and unique landforms also created conditions for the formation of ornamental stones. The geological department survey found that the six major water systems in Yunnan contain a large number of ornamental stones with beautiful patterns and unique shapes. In addition, as the birthplace of marble, Yunnan's stone resources are also very rich, marble, wood stone, volcanic stone, granite and other stone resources that are popular with the building materials market, widely distributed in 16 cities, the reserves are huge. Second, the location is unique. Yunnan is closely connected with Myanmar, Laos and Vietnam. It is close to Thailand and Sri Lanka. It is China's “bridgehead†for Southeast Asia and South Asia, while Southeast Asia and South Asia are the main producing areas of the world. Among them, Myanmar is the only place in the world for jadeite, red sapphire has long been famous, Thailand is the world's colored gemstone distribution center, Sri Lanka's sapphire is world-famous. "The development of Yunnan's jewellery and jade industry has largely benefited from the unique location advantage, that is, close to the main producing areas of the world's gemstones." Li Lianju said. The third is the market boom. According to incomplete statistics, in 2011, the national jade sales reached 50 billion yuan, and Yunnan jade sales reached 30.3 billion yuan, becoming China's largest jewelry and jade sales market. Only Kunming has eight jewellery stores and more than 20,000 jewelry stores. At present, Yunnan Province has initially formed a center, three “Taobao†sales hotlines, and jewellery and jade sales stores in three major markets. In addition, in 2010, the capital of Myanmar was moved from Yangon to Nay Pyi Taw, and the original jade stone was moved to Nay Pyi Taw. In the past, the jade raw materials that were transported by Yangon to the Guangdong area began to land directly into Yunnan. With the change of wool channel, Guangdong jade processing industry was affected, and Yunnan seized the opportunity. In the advantages of low transportation cost, mature market and obvious cultural atmosphere, it introduced preferential policies to attract jade processors to settle in Yunnan and open up raw materials procurement. Production and processing, product sales chain, enhance the market competitiveness of jade industry based on jade. Fourth, the culture is long. Yunnan stone culture has a long history. The stone artifacts unearthed from the Yuanmou Yiren site 1.7 million years ago are the oldest old stone tools in China, and have nurtured the famous ancient Shu culture. Yunnan jade culture represented by jade is a global Chinese circle and Greater China region. Yunnan people discover jade, processing jade, and engaged in jade trade. Through the physical carrier of jade, the Yunnan border culture and even Southeast Asian culture are continuously transmitted to the Central Plains. And spread to the international. "Buying jewelry in Yunnan is buying culture, buying jewelry in other provinces to buy goods" has become the consensus of many consumers. Fifth, the quality is reliable. Yunnan Quality Supervision and other testing institutions have strengthened their technology through many years, and their testing power ranks among the top in the country. At present, the jewellery and jade jewelry with a price tag of more than 3,000 yuan in the Yunnan jewelry market basically has a test certificate, so that consumers at home and abroad can buy it with confidence. Optimize the layout and tap the potential “Five Ones†to promote industrial upgrading How to transform the existing resource advantages into economic advantages? Since 2010, Yunnan has implemented the “Five Ones†project to promote the upgrading of the stone industry, that is, to establish an institution. Formulate a plan, introduce an opinion, build a platform, and rely on a group of intermediaries. The specific contents include: establishing a joint conference system for the development of stone industry in Yunnan Province; formulating the “Stone Industry Development Plan of Yunnan Provinceâ€; promulgating the “Opinions of the Yunnan Provincial People's Government on Accelerating the Development of Yunnan Stone Industryâ€; and organizing the Kunming Pan-Asian Stone Expo in China; Give play to the role of industry associations in connecting the government and enterprises. Among them, the "Opinions of the Yunnan Provincial People's Government on Accelerating the Development of Yunnan Stone Industry" officially promulgated and implemented on January 31, 2011 clearly stated that Yunnan Province's finances arrange a certain amount of special funds within the budget each year, through subsidies, interest subsidies, rewards, etc. Focus on supporting the construction of markets and processing parks, and supporting the use of new technologies in the processing field. In terms of personnel training, we will speed up the training of talents at all levels in processing, design, crafts, and fine arts. We will use existing educational resources to increase the number of majors related to the stone industry and expand the scale of enrollment. At the same time, the exploration of stone resources was included in the three-year prospecting action plan of Yunnan Province, and the resource reserves of granite, marble, slate and sandstone in the province were basically clarified through three years. With the smooth progress of the “Five Ones†project, the stone industry has emerged as another characteristic industry in Yunnan. According to incomplete statistics, the total output value of Yunnan's stone industry in 2011 was about 40 billion yuan, and the number of employees exceeded 1 million. Among them, the sales revenue of the jewelry and jade industry is about 30 billion yuan, the sales income of the building stone industry is about 8 billion yuan, and the ornamental stone industry is about 2 billion yuan. It is particularly worth mentioning that the 2012 China Kunming Pan-Asian Stone Expo, which just ended in mid-July, renewed the trade record of the Stone Expo with a transaction volume of more than 400 million yuan. The Stone Expo, which has been held for six consecutive years, has developed from the original small-scale ornamental stone exhibition into an influential professional exhibition of stone products in Asia, and has become an important “wind vane†for the development of the industry. According to the Yunnan Stone Industry Development Plan, by 2015, the total output value of Yunnan's stone industry will reach 97 billion yuan, with an average annual growth rate of 27% and about 1.3 million employees. By 2020, the scale and level of Yunnan's stone industry will be significantly improved, the industrial chain will be extended, and the radiation capacity will be greatly enhanced. Ultimately, stone industry bases will be built for the whole country and Southeast Asia and South Asia. "From the current development trend of the stone industry, by 2015, the total output value of Yunnan's stone industry should exceed 100 billion yuan, and the development of the stone industry will exceed the planning target." Li Lianju said that the current Yunnan jewelry and jade industry's plates are getting bigger and bigger. The jewellery and jade market, brand and exhibition construction are mature, and the brand effect of “YuYun Yunnan†is prominent; all cities are building Qishicheng, and the ornamental stone transaction has become a climate; Yunnan building materials stone with low cost and good material quality is gradually being recognized by the market. The development of the Yunnan stone industry has a huge space. Unclear processing of processing lags behind the industrial chain needs to be improved Although the development trend of Yunnan's stone industry is gratifying, the industry believes that there are some problems that need to be solved whether it is the jewellery and jade industry that has become a climate, or the ornamental stone industry and building stone industry that started late. . First, the processing of the jewellery and jade industry is relatively lagging behind, and the intermediary organization has not formed a synergy. Although the Myanmar jade wool material channel has undergone major changes, the jade processing pattern has changed, but the Yunnan jade processing industry is still relatively lagging behind. There is a certain gap between the processing technology of jade carving, gemstone cutting and precious metal inlaying. In addition, with the development of the stone industry, a large number of intermediary organizations such as the Stone Industry Promotion Association, the Jewelry Association, the Jewelry Culture Promotion Association, the Ornamental Stone Association, the Stone Chamber of Commerce, the Huanglongyu Association, and the Jeju Associations at all levels in Yunnan Province Health, these associations have played an active role in promoting and promoting industrial development, but there are also some cases of "one intermediary and one drama". There are many intermediary organizations, relatively scattered, and no synergy. Second, the development of the ornamental stone market is not enough, and the grade needs to be improved. Li Lianju said that many areas in Yunnan are rich in rare stone resources, and some areas even use Kistler as a selling point to make tourism. However, the trading market of ornamental stones in these areas is not large, and the professional ornamental stone exhibition has not yet been established, and no industrial scale has been formed. In addition, the overall grade of Yunnan ornamental stone is not high enough, and more remains at the natural value level, lacking deep development of cultural value. Third, the resources of building materials are unclear, and the industrial chain is not complete and restricts development. “Invested 30 million yuan last year to investigate stone resources. This year, 2.6 million pairs of gemstone resources were investigated.†Li Lianju introduced that Yunnan is conducting a survey on stone resources in the country, hoping to develop rationally after finding out the “homeâ€. use. The lack of a complete industrial chain in the stone industry has also severely constrained the development of Yunnan's building stone industry. “The supporting industries such as waterproof glue for cleaning stone surface and stone machinery for cutting are very scarce in Yunnan. The primary products produced by local enterprises need to purchase related materials from other places if further processing is needed.†The person in charge of a stone company in Kunming told Reporter, Yunnan building materials stone processing enterprises are generally small in scale, and have not formed their own brands, lacking competitiveness in the market.
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