Mr. Zhou Benquan, a senior brand real estate management expert from the furniture industry and a Ph.D. in Business Administration from the University of Miami, USA, is full of confidence in the future furniture market. He not only shared many of his latest ideas with reporters, but even predicted that the 2009 furniture market will be blown up.
Forecast I: The economy will recover in the third quarter of next year
The development of Chinese furniture in the second half of 2009 will undergo major changes. It is expected that there will be a blowout market, which will probably begin in the second half of 2009. By 2010, the furniture industry will become a trillion industry. He also analyzed that this year's big recession in the furniture industry is not just following the big economic situation. Even without this economic crisis, the furniture industry needs this reshuffle, because the furniture industry has always been a process from extensive to intensive. Now a piece is solved. This year's survey data shows that at least 7,600 furniture companies in Guangdong province have closed down, or are in semi-discontinued state. Therefore, before a good sales situation occurs in the second half of 2009, there will be a short period of bad in the first half of 2009. The situation has arisen. One is the backlog of many previous problems, which has caused many companies to stay unsustainable. From March to April in the first half of the year, this issue will be more prominent and serious.
My prediction of a blowout market is based on three factors: the first factor to pull, from the perspective of consumer terminals, the first generation of people who used furniture in China, from buying furniture in the 1990s to spending now. Faced with the need to replace furniture, the second generation of white-collar workers, including only one child, has gradually grown up and started to purchase furniture. This is also a huge consumer group. The third part is the acceleration of urbanization, especially the government. The just announced RMB 4 trillion stimulus investment in domestic demand is actually a process of urbanization. It will stimulate the huge consumption of furniture centered on the secondary market. Based on the stimulation of these three factors, a furniture company that can survive the difficult period of April-May next year will surely usher in the second rising period.
Prediction Two: Crisis Hits Consumer Confidence Four trillion RMB Investment Promote Recovery
The pain caused to the majority of the world’s people by the US financial crisis is not just a decline in income, a shrinking wealth, a hard life, but more importantly a loss of confidence. Many economists analyze that the export economies of developed countries in Europe and America will decline, and they will even continue to decline for 1-2 years. However, Dr. Zhou Benquan believes that the global economic recovery should start from the third quarter of next year. He believes that although the current financial crisis is very rapid and has great influence, it cannot be ignored that it is conducted from the financial sector and is conducted from financial institutions, and the conductive influence of financial institutions has the greatest impact on the entity. The economy is still at the level of confidence. The most important thing is that it affects purchasing power. Consumers will be careful to buy, and lack of confidence.
“My personal opinion is not the same as that of Western institutions. There is an institution in the West who analyzes that our GDP will continue to grow at a double-digit rate next year. I dare not say this. I think China’s GDP will not fall below 9% next year. I think 4 trillion is an international good. One reason is that after China’s Olympics, China will gradually have an overall state of mind, that is, it wants to be the leader of the world’s leading country and leader industry. It is always in the political and confidence side. In this regard, this financial crisis just gave us an opportunity. This time, the government’s one-time investment in this 4 trillion yuan exposure is also the first time that it has opened up the epoch. It is conducive to enhancing the international and domestic image. Since then, the image of a big country has been established.
I expect that before the end of the year, there will be linkages. The economies of big economies such as Europe, the United States, and Brazil will follow suit. If they have money and money, they will follow suit. That is, if they give a large amount of energy to boost domestic demand, then the summit of 20 countries will be 4 When the month opens, I think that is the watershed. It will be a watershed for the end of the global economic crisis. When the crisis is about to end, confidence will soon be established. â€
Prediction 3: Professional Vocational Education Will Become Chaoyang Industry in 2009
After 2008, China has stimulated domestic demand and promoted the promotion of enterprises. The biggest piece of work is vocational education. The furniture industry will have a large industrial cluster after 2008, which is professional industrial education, such as branding of factory education. Manufacture, educate the sales team of the factory, educate dealers, educate store guides, and form a complete education system. I think this will be the largest economic system in the furniture industry. There will be various industries after 2008. Education brand.
Because the furniture industry needs the first is forward-looking theory, the second is the accumulated experience of actual combat, and the third is the education of a new generation of talent. For the entire country, industry education will be a big industry.
Coping strategies: Confusion in the pricing system for the furniture industry
Dr. Zhou Benquan has many years of research on the Chinese furniture industry. He believes that the Chinese furniture industry is in urgent need of reform. In particular, the current pricing mechanism for the household industry is rather confusing and needs to be combined with well-known stores to use a deduction system to resolve this malformed pricing. The problem.
"In the process of reforming the furniture industry, the biggest obstacle is to blindly expand the scale. The mode of cooperation with dealers is too loose. Their price pricing mechanism is too flexible, changes at any time, and prices at any time, leading to the transmission of us by the store. The pricing system has formed a vicious circle, and it is necessary to gradually form a store-led pricing mechanism to allow furniture companies to strive for profits in volume.How should we dominate?I think the furniture store should adopt a deduction-type operation to local brand operators. Forming effective docking, brand operators package themselves into corporate operations. What is deduction, is to share the benefits of risk, for example, by 20% deduction, you sell 1 million I deduct 200,000 when the rent, I sell 10 Millions will also receive 20,000 rents, which will reduce the burden on businesses and dealers."
Industry dynamic furniture home
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