In the quality comparison test results of ceramic sealing taps recently announced by the Shanghai Association for Consumer Products, B&Q's faucet model BNQ1105-C003 has exceeded the concentration of lead in the lead, and the flow uniformity indicators are unqualified. In addition, for six consecutive years The loss of facts once again allowed B&Q to enter the cusp of **.
The performance report for six consecutive years of loss has caused more headaches for B&Q than the unqualified taps. In 1999, B&Q entered the Chinese market and made great strides. According to the Kingfisher Group's annual report, B&Q China contributed 8.3 million pounds of retail profits to its parent company in 2006. However, this figure dropped sharply in 2007 to a loss of 12 million pounds. , then began the bumpy journey of B & Q China's five consecutive losses. After undergoing a “broken arm†pain reduction and strict cost management, Kingfisher Group plans to allow B&Q China to return to profitability in the second half of 2010. However, in the 2011 financial report released in March this year, B&Q's sales in China still fell 6.0% from the previous year, and the loss reached 3 million pounds.
The foreign home building materials supermarket, backed by the British Kingfisher Group, the world's third-largest home building materials retailer, has now had no advantage in entering the Chinese market. In fact, the situation of B & Q is just a microcosm of the development of foreign-funded building materials supermarkets in China. Prior to this, Lehua Merlin, Home Depot and other foreign building materials supermarkets have lost the Beijing market.
In the view of the industry, B&Q does not adapt to the Chinese market with the "decoration center + retail" model. At present, B&Q has continued its profit model in the UK market. Under the background of relatively low labor costs and high time costs in China, it is rare for you to do your own decoration. This leaves B&J's classic model of survival untouched.
Moreover, according to informed sources, the contradiction between B&Q's homes and suppliers has also intensified. It is understood that B&Q's deductions from suppliers are increasing year by year, and with various entry fees, the comprehensive deduction points can even reach 50%. In January of this year, B&Q lost in the "China Zero Supply First Case" and compensated Han Li with more than 250 million cupboards.
B&Q, which was abandoned by many large suppliers, began to launch its own brand “Belleâ€, centralized procurement, and customized underwriting. Most of these products were processed and produced in China, but the questioning of “OEM processing†has also continued. Outgoing. Before the faucet reached the black list, the floor, walls, etc. had suffered consumer complaints.
In fact, B&Q is just a microcosm of foreign building materials supermarkets in China. Prior to this, Lehua Merlin, Home Depot and other large foreign-funded home building materials supermarkets all collapsed in Beijing. A home business expert believes that lack of control over the consumer demand in the Chinese market, foreign supermarkets in China's local development strategy has yet to be explored.
The performance report for six consecutive years of loss has caused more headaches for B&Q than the unqualified taps. In 1999, B&Q entered the Chinese market and made great strides. According to the Kingfisher Group's annual report, B&Q China contributed 8.3 million pounds of retail profits to its parent company in 2006. However, this figure dropped sharply in 2007 to a loss of 12 million pounds. , then began the bumpy journey of B & Q China's five consecutive losses. After undergoing a “broken arm†pain reduction and strict cost management, Kingfisher Group plans to allow B&Q China to return to profitability in the second half of 2010. However, in the 2011 financial report released in March this year, B&Q's sales in China still fell 6.0% from the previous year, and the loss reached 3 million pounds.
The foreign home building materials supermarket, backed by the British Kingfisher Group, the world's third-largest home building materials retailer, has now had no advantage in entering the Chinese market. In fact, the situation of B & Q is just a microcosm of the development of foreign-funded building materials supermarkets in China. Prior to this, Lehua Merlin, Home Depot and other foreign building materials supermarkets have lost the Beijing market.
In the view of the industry, B&Q does not adapt to the Chinese market with the "decoration center + retail" model. At present, B&Q has continued its profit model in the UK market. Under the background of relatively low labor costs and high time costs in China, it is rare for you to do your own decoration. This leaves B&J's classic model of survival untouched.
Moreover, according to informed sources, the contradiction between B&Q's homes and suppliers has also intensified. It is understood that B&Q's deductions from suppliers are increasing year by year, and with various entry fees, the comprehensive deduction points can even reach 50%. In January of this year, B&Q lost in the "China Zero Supply First Case" and compensated Han Li with more than 250 million cupboards.
B&Q, which was abandoned by many large suppliers, began to launch its own brand “Belleâ€, centralized procurement, and customized underwriting. Most of these products were processed and produced in China, but the questioning of “OEM processing†has also continued. Outgoing. Before the faucet reached the black list, the floor, walls, etc. had suffered consumer complaints.
In fact, B&Q is just a microcosm of foreign building materials supermarkets in China. Prior to this, Lehua Merlin, Home Depot and other large foreign-funded home building materials supermarkets all collapsed in Beijing. A home business expert believes that lack of control over the consumer demand in the Chinese market, foreign supermarkets in China's local development strategy has yet to be explored.
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