As is known to all, in recent years, due to the state's macro-control of the property market, it has not only affected the real estate industry, but also directly affected the home building materials industry as a downstream real estate enterprise. Take the flooring industry, the overall sales in 2012 showed a downward trend, sales decline at least 20%, the overall home situation is not optimistic.
The building materials industry is sluggish, rents are rising year by year, labor costs are increasing year by year, marketing expenses are inflated indefinitely, and the living space and profit margin of dealers in the front line of the market are being squeezed. Many dealers are suffering from rising costs and The double pressure of sales plummeting. In the face of such a severe market situation, where is the way out for building materials dealers?
Undoubtedly, if the dealers continue to stick to the original sales model, it is bound to be eliminated under the "big waves" of the market. The Spring Group understands the dealer's survival and combines its own industrial advantages to create a new marketing model of wooden door flooring and home integration, opening another path for wealth for dealers.
Spring "home integration" is essentially different from the ordinary home integration in the market. It is not a simple extension of a single category, but the two products of the wooden door and the floor are organically combined and sold in a terminal store. The terminal store is integrated with color, style and home decoration style. For dealers, this innovative model achieves a multi-category approach to the same brand, allowing dealers to increase a business category, increase a profit source channel, and a new profit without increasing investment. The growth point reduces the cost pressure caused by dealers to operate only one brand. We can make a simple hypothesis calculation: If you only operate floor or wooden doors, then your turnover and profit are: 3600, 3300; and you can operate the “Spring Home Pavilion†with a profit of 6,900 yuan. The savings in logistics, management, personnel costs, etc., then the single profit you earn from operating the "Spring Home Pavilion" will exceed 10,000 yuan. Assuming that 30 such transactions can be traded each month, the operating profit will increase by 300,000, and the annual profit will exceed 2.4 million! This data far exceeds the profit of a single store operation. To achieve a distributor, you only need one investment, you can get two income and earn three times the profit.
At the same time, "Spring Home Integration" puts wooden doors and floors in a storefront for sale, so that when consumers buy products in the store, they not only buy our wooden doors, but also buy the floor, so that the dealer The individual sales will increase and the profit will increase. As the dealer's profit margin increases, his market competitiveness will also become stronger. On the other hand, the new marketing model created in the spring provides dealers with all-round support for store site selection, opening, staff training, store management, channel promotion and event execution to help dealers quickly launch the market. More importantly, in the spring, CCTV1 and CCTV news channel "Chaowen Tianxia" have been advertising for ten years, establishing a high brand awareness and reputation. "Bringing home with spring" is already a household metaphor. Undoubtedly become the most powerful guarantee for dealers.
The integration of spring wooden door flooring and home furnishing provides a clear development direction for dealers who are still surviving in adversity; it provides a new breakthrough for dealers eager for new ways; and opens a new one for dealers who are eager to succeed. The road to wealth.
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