Cabinet industry usher in sales season

In April, the cabinet industry is about to usher in the sales season. According to common practice, cabinet brands will raise their prices once the peak season comes in April each year. It is said that because before the Spring Festival last year, due to the pressure of rising prices of raw materials and labor, prices of some commodities have been fine-tuned once, or about 0.1%. Last year, due to the early winter and relatively long winter, the off-season duration is also longer than in previous years. Coupled with the fact that from the second half of last year, the entire home furnishing industry is also relatively sluggish. To ensure sales in the first half of the peak season, April this year Product prices will not rise temporarily.

It is understood that in addition to the various stores in the spring of this year, the price or maintain the original level, or fine-tuning, the expansion of stores, brands engaged in joint promotion and other businesses are also in full swing in preparations for promotional activities.

Using the short off-season after a good holiday to do homework, this is the way for smart business people to win. All brands are in the sign of impulse, then it is too late to practice internal strength. Therefore, using this time just increase the brand competitiveness and sort out marketing ideas. In the past year, the cabinet industry market looked sluggish and entered a period of weak market, which is exactly a chance for the market to reshuffle. After several years of development, the cabinet market has entered a relatively mature period of consumption. Consumers' purchase behavior tends to be rational. Under such circumstances, only products with excellent products and meticulous services can make the brand unbeaten in the competition. Ground. Those brands with weak competitiveness will eventually be eliminated by the market. This is a good thing for the market and consumers. Under the premise that the market is sluggish, there will certainly be pressure, but if we can stand firm, we must make preparations and make preparations as early as possible.

Any purchase or sale cannot rely solely on the price or quality of the product to win the market but also have a trump sale. Finding a model that meets the mass consumption is the only way for the company to develop.