Ceramic electricity supplier will ignite ** "fire"

I always wanted to hold an e-commerce forum in the ceramic sanitary ware industry. However, starting from the second half of last year's motion, it started several times and it has repeatedly been stranded. Now, in the spring of 2014, it can finally take place. This is due to the cooperation spirit and sense of industry responsibility of all parties in the ceramic industry.

Whether 2014 is the first year of the industry e-commerce is not how many companies are doing e-commerce practices, or how many successful e-commerce companies have already existed, but in the media, including to what extent responsible responsible media have focused on electricity. Business, guide e-commerce, the media will become the leading force in promoting the ceramic sanitary industry e-commerce.

This is not self-estimate media, but based on the characteristics of e-commerce. Many people are willing to regard e-commerce as an ongoing **. But there are also a large number of people who have ignored it so far. More people are awkward and anxious. For those “elephant” companies that have turned hard, the e-commerce is like a poor boy, and the purpose is to “play local tyrants, sub-divisions, and heavens and earth.” But the Hyogo is a spear, and the conditions of the big battle are not available.

In the second half of 2008, the global financial crisis broke out and market demand dropped sharply until the first half of 2009. In the second half of 2009, the “4 trillion” fermentation was successful and the industry was crazy again, but it only lasted until the first half of 2011. In the second half of 2011, the situation in the market was extremely pressing. In 2012, it was cast to the bottom. Also at this time, Taobao and Tmall's e-commerce business is hot, but the development of the pan-home industry is generally lagging behind due to industry characteristics. But even so, there are still a group of pioneers trying to explore the B2C model. Until last year, the “O2O” (line + offline) model of the home building materials industry was hot, and ceramic companies entered a new era.

After many years of exploration, the terminal display of industry products cannot be replaced. Consumers are inseparable from the line inspection, but aggregate consumers can do it online. So the rest is only technical issues, such as where to go to open a store? Jiuzheng home network, Tmall, Jingdong or Qijia network? If you build your own platform, how to "drainage" (get the click rate)? How to attract "fans"? In addition, if you want to build a platform, like Jiuzheng Building Materials Network and Meiju.com, what kind of third-party software design team do you need to find? These technical activities that sound very "absurd" depend solely on the legacy of traditional enterprises. It is almost impossible to complete. So, the next more realistic question is: Where are the electric traders looking for?

In short, around the option of e-commerce, traditional manufacturing companies, especially tile companies, will have a lot of problems. As a result, some people began to organize a group of people to explore the road, but the direction is not clear. You can say that this is the tuition fees that companies should pay, but you certainly don't know. Connoisseurs may tell you that as a manufacturer, you can only support yourself in the e-commerce wave. You can encourage and cooperate with distributors. Regional e-commerce can do it. If you are willing to toss, you can rebuild the product system and find the comrades in the dealer team.

Just as in the "big time period" of the 1920s and 1930s, the fire of the ** was not only in the cities or the countryside, but only workers and peasants. The intellectuals, handicraftsmen, small business hawkers, and young students were all busy. ** They are located in every corner of the country, even abroad. "The fire of the stars can plow the fire," and the flames of the ** become flames. Eventually they converge into a raging fire. The fire spreads, and the flames burst into heaven, engulfing all the "old forces" who opposed it.

Back to the beginning of this article, if you are used to building a car behind closed doors and you have serious asymmetry with the outside world, you can't know where the e-commerce ** originated, and there is no way to know how big the fire has been.

"The reality of unstable choices is not necessarily uncertain," and the heart is born. There is no doubt that the "three noes" mentality of entrepreneurs and bosses is a reflection of the current reality of the industry's e-commerce. This is a depiction of the organizers of the 2014 China Ceramics & Bathroom E-Commerce Forum and the planner's mentality of the current ceramic sanitary enterprise e-commerce.