The General Office of the Ministry of Commerce issued the "2015 e-commerce work points"

On April 3, 2015, the General Office of the Ministry of Commerce issued the "2015 E-Commerce Work Points" (Business Office Letter [2015] No. 116, hereinafter referred to as "Points"). "Key Points" proposes that in 2015, e-commerce work should actively adapt to the new normal of economic development, implement the "Government Work Report" work deployment, implement the "Internet +" action plan, and comprehensively promote the Internet-based information technology in commodity circulation and foreign trade. The application of the field will play an important role in e-commerce to expand the market, promote consumption, bring employment, and stabilize growth, promote economic transformation and upgrading, and mass entrepreneurship and innovation, and build a unified open and competitive e-commerce market system.

According to the new situation, new features and new needs of e-commerce development, "Key Points" identified 16 key tasks of e-commerce work from three aspects. In terms of overall work, it is necessary to comprehensively promote the modernization of circulation through informationization, carry out special actions to promote the development of e-commerce, and launch the top-level design of e-commerce development in the “13th Five-Year Plan”; in the expansion of application areas, we must promote e-commerce into the countryside. Community, promote e-commerce application in service industry, carry out pilot project of coordinated development of e-commerce and logistics express, promote the healthy development of cross-border e-commerce; promote the e-commerce legislation, improve the standard system, accelerate the monitoring of e-commerce statistics and optimize the development environment The credit system is built and actively participates in the formulation of international rules.

The "Points" put forward clear work requirements for the local commerce authorities, and all localities must conscientiously implement them in accordance with the actual situation to ensure that all tasks are in place.



The competent departments of the provinces, autonomous regions, municipalities directly under the Central Government, cities with separate plans, and Xinjiang Production and Construction Corps:

The "2015 e-commerce work points" will be printed and distributed to you. Please implement the actual implementation in the region, ensure that the implementation is in place, and report the e-commerce work of this year to the Ministry of Commerce before November 10, 2015.

Contact: Wang Pengfei, E-Commerce Department

The overall requirements for e-commerce work in 2015 are: comprehensively implement the spirit of the Party’s 18th and 18th Central and Fourth Plenary Sessions, and actively adapt to the new normal of economic development in accordance with the deployment of the Central Economic Conference and the National Business Work Conference. The Internet + "Action Plan" plays an important role in e-commerce to expand the market, promote consumption, bring employment, and stabilize growth, highlight innovation drive, promote transformation and upgrading, and cooperate with the national "One Belt and One Road", Yangtze River Economic Belt and Free Trade Zone development strategies, Coordinated consideration of the domestic and international markets, the establishment of a unified open and competitive e-commerce market system, to make new contributions to accelerate the innovation and development of the business sector.

First, comprehensive advancement to help business development

(1) Comprehensively promote the modernization of circulation through informationization. Study and formulate "Several Opinions on Promoting Circulation Modernization by Informatization", from eight aspects, such as business environment, enterprise application, infrastructure, big data system, public service support, traceability system construction, credit system construction, and governance capacity improvement, Do a good job of "discovery," "guide," and "support," deepen the application of informatization in the field of trade, and accelerate the modernization of China's trade and business circulation.

Local competent commercial administrations shall, in light of local conditions, formulate and implement the implementation plan of "Several Opinions on Promoting Circulation Modernization by Informatization" and earnestly implement the implementation work.

(2) Carry out special actions to promote the development of e-commerce. In accordance with the norms of development in the norm and the development of the norm, we will formulate a special action plan for promoting and standardizing e-commerce development and organize implementation, and enlarge and strengthen e-commerce. Vigorously develop network consumption, support the development of a comprehensive e-commerce service platform, promote the application of e-commerce by traditional enterprises, foster a group of special-purpose e-commerce enterprises, support small and medium-sized enterprises to carry out network marketing, and promote the integration of online and offline markets.

The local commerce authorities shall strengthen the organization and implementation of the special action plan, establish and improve the inter-departmental e-commerce coordination mechanism in the region, study and formulate relevant supporting policies and measures according to the action plan, strive for financial and other departmental support, and increase support.

(3) Strengthen research on key issues of e-commerce. Seriously study the internal motivations and potential problems of the rapid development of e-commerce in China, and deeply analyze the actual situation and future trends of e-commerce development, and provide support for formulating relevant policy measures and strategic decisions. Tracking the hotspots of e-commerce development, focusing on special research on e-commerce model innovation, technology advancement, industrial application, and market integration.

Local commerce authorities should, in light of local conditions, strengthen research on hotspots and difficult issues in e-commerce, and timely summarize the typical experiences of e-commerce innovation development.

(4) Carry out the top-level design of the “13th Five-Year” e-commerce development. According to the overall requirements of deepening reform, innovation and development of the business sector and building a business environment for the rule of law, the guiding ideology for the development of e-commerce in the “13th Five-Year Plan” was initiated.

The local competent commercial administrations shall comprehensively carry out the top-level design of the “13th Five-Year” e-commerce development in the region, clarify the development goals, refine the implementation plan, and scientifically guide the development of e-commerce.

Second, key breakthroughs, expand application areas

(5) Promoting the circulation of agricultural products and the application of rural e-commerce. Promote e-commerce into rural comprehensive demonstration, support e-commerce enterprises, supply and marketing cooperatives, postal services and large-scale leading circulation enterprises to transform rural e-commerce distribution and comprehensive service network, and promote e-commerce in industrial consumer goods, production materials to the countryside and agricultural products, specialty products. Application in the city's two-way circulation network. We will increase the work of rural business information services, expand the scope of services, and establish and improve the mechanism for the normalization of online purchases and sales of agricultural products and the early warning and rescue mechanisms. Multi-channel training of rural e-commerce practitioners and consumer groups to support rural youth and returning university graduates online entrepreneurship. Cooperate with mainstream media to promote and promote the typical case of agricultural products e-commerce.

Local commerce authorities should focus on improving the e-commerce application environment of rural and agricultural products, researching and formulating policies and measures to promote the orderly development of e-commerce standards for agricultural products and the popularization and application of rural business information services.

(6) Actively promote the application of e-commerce in urban communities. Focusing on the central cities (municipalities directly under the central government, cities with separate plans, and provincial capitals), we will explore new modes of urban community business, apply e-commerce to facilitate consumption into the community, and facilitate access to the family. Encourage enterprises to build community e-commerce platforms and mobile clients, integrate online and offline supply channels, achieve a comprehensive supply and demand of residential services, and create a convenient and fast network consumption “micro-environment”.

The local competent commercial administrations shall study and formulate policies and measures to encourage the development of community e-commerce, improve the community's comprehensive service functions and service environment, focus on solving problems such as the distribution of online shopping terminals, and promote the convenience consumption of community residents.

(7) Promote the development of e-commerce innovation in the service industry. Support the life service industry of health care, health services, information services, tourism and leisure, etc. Apply e-commerce to develop the market, and meet and drive diversified and personalized consumer service consumption demand through online and offline interaction. Support R&D design, business consulting, service outsourcing, inspection and certification, and other productive service industries to apply e-commerce in depth, and promote industrial structure optimization, transformation and upgrading. Improve the eco-chain of e-commerce services, and cultivate a number of well-known comprehensive and professional third-party e-commerce platforms in the domestic and international markets to support the development of professional services such as information technology, marketing, payment financing, and talent training in e-commerce.

Local commerce authorities should actively support the traditional service industry to apply e-commerce innovation and development, and accelerate the construction of e-commerce service system in combination with local industry characteristics.

(8) Accelerate the development of e-commerce in small and medium-sized cities. Study and formulate policies and measures to promote the healthy development of e-commerce in small and medium-sized cities, support the construction of e-commerce integrated service platforms for small and medium-sized cities, integrate offline market resources such as commodity circulation and resident services, and build industrial products to the countryside, agricultural products into the city, and convenience network consumption. Comprehensive service channels. We will improve the support system for e-commerce related supporting services, and cultivate characteristic industrial clusters and key enterprises that integrate online and offline development.

Local commerce authorities should actively promote the development of e-commerce in local small and medium-sized cities, support the development of e-commerce models with local characteristics, summarize and promote mature experiences, and foster the expansion of the online consumer market.

(9) Piloting the coordinated development of e-commerce and logistics express delivery. Guide the pilot cities to implement the pilot work plan, establish and improve the pilot work leading mechanism, carry out e-commerce logistics planning, management system reform, standardization and formulation, etc., plan the infrastructure construction, promote the standardization of operating vehicles, solve the terminal distribution problems, and strengthen the practice. Basic skills training for personnel. Summarize and evaluate the pilot experience and promote it in time.

The competent commercial departments of the pilot cities should take the initiative to play a leading and leading role, coordinate and solve key and difficult problems, and ensure that the pilot work achieves the expected goals.

(10) Promote the healthy development of cross-border e-commerce. Accelerate the establishment and improvement of a regulatory service system that is suitable for cross-border e-commerce, and improve the level of facilitation of all links. Support enterprises to use cross-border e-commerce to explore the international market, promote the establishment of an overseas support service system for e-commerce enterprises to “go global”, guide the comprehensive development of cross-border e-commerce industry clusters, and foster a number of “aircraft carriers” for Chinese companies to seize the international market in the Internet era. And "leaders." Strengthen the protection of intellectual property rights and consumer rights and promote the development of cross-border e-commerce standards.

Local commercial authorities should combine industry characteristics and resource advantages, support local enterprises to apply e-commerce to expand the international market, continuously optimize the policy environment, and foster cross-border e-commerce industry chain.

(11) Deepen the promotion of e-commerce demonstration creation. The second batch of demonstration bases and the selection and creation of demonstration enterprises in 2015-2016 will be carried out. Summarize and promote the typical cases of demonstration bases and demonstration enterprises, organize the exchange of work experience in a timely manner, and promote the comprehensive and balanced development of e-commerce in the eastern, central and western regions. Demonstration cities should combine their own characteristics and advantages, actively carry out e-commerce innovation applications in key regions and special fields, and explore policy innovations that promote and standardize e-commerce development. The demonstration base should give play to the advantages of industrial agglomeration, accelerate the construction of an e-commerce ecological chain, and promote the transformation and upgrading of traditional industries.

The local commerce authorities shall conduct performance evaluations on the creation of the first batch of demonstration bases and the use of central special subsidy funds, and strengthen specific guidance on the innovation and development of local demonstration bases and demonstration enterprises.

(12) Strengthen the cultivation of e-commerce talents. Innovate the e-commerce talent training mechanism, establish a scientific and rational hierarchical and layered training system, train a group of high-end e-commerce talents, shortage of talents and professional skills, and promote the employment and entrepreneurship of college graduates. Promote the national e-commerce professional knowledge update project, and support qualified localities to build e-commerce talents continuing education base.

The local competent commercial administrations shall implement the "Guiding Opinions of the General Office of the Ministry of Commerce on Accelerating the Training of E-Commerce Talents", speed up the construction of the talent continuing education base, guide the e-commerce demonstration base to intensify the training of talents, strengthen the training, and carry out post docking.

Third, consolidate the foundation and optimize the development environment

(13) Promote the legislation of e-commerce. Continue to participate in and promote the revision and improvement of the E-Commerce Law legislation and e-commerce related laws, and effectively play a role in the business work function. Implement the "Procedures for the Establishment of Trading Rules for Third-Party Platforms for Online Retailing" to ensure that relevant parties to the transaction fully participate in the formulation and revision of trading rules, prevent platform companies from abusing market dominance and safeguarding the healthy development of the industry. Promote the introduction of the "Measures for Online Business Data Protection."

The local competent commercial administrations shall actively promote and participate in the research and formulation of e-commerce laws and regulations in the region, and actively cooperate with relevant state departments to promote e-commerce legislation.

(14) Improve the e-commerce standards system. Promote the introduction of "Cross-border e-commerce service specifications", "Mobile e-commerce service specifications", "Third-party service standards based on online retail open platform" and "E-commerce credit information sharing norms". According to the research results of the e-commerce and online retail standard norm framework system, the research on basic key standards will continue.

The local commerce department shall attach importance to the standardization of e-commerce, strengthen the promotion, implementation and promotion of various standards and standards such as the E-commerce Credit Evaluation Indicator Standard, and encourage research institutions, intermediary organizations and key enterprises to study and draft local e-commerce standards.

(15) Strengthening the construction of e-commerce statistics and credit systems. Research and develop a work plan for big data applications in the business field, and promote pilot applications. Promote the comprehensive and deep application of e-commerce information management analysis system and establish a data sharing mechanism. The China E-Commerce Report (2014) and the 2014 China Online Retail Market Evaluation Report were released. The study proposed an e-commerce credit construction plan and accelerated the construction of a credit basic database. Actively promote the establishment of departmental information sharing and collaborative supervision mechanisms, promote the establishment of credit information collection, sharing and use mechanisms for third-party credit service institutions, and form a government-led, multi-participation, standard unified e-commerce credit system.

Local commerce authorities should strengthen departmental collaboration, study policy measures, and urge local e-commerce platform companies to submit statistical data in a timely and accurate manner, and actively explore effective ways to collect, share and use e-commerce credit information.

(16) Actively participate in the formulation of international rules. Actively promote and participate in the construction of an international e-commerce rules system, and strengthen multi-bilateral exchanges and cooperation in e-commerce. Implement the APEC E-Commerce Innovation and Development Initiative and the China-South Korea Free Trade Agreement e-commerce clause, carry out negotiations on e-commerce issues such as China-Japan-ROK and regional comprehensive economic partnership, and promote the BRICS, SCO and cross-strait e-commerce exchanges and cooperation mechanism. Promote the construction of the "China-ASEAN Information Port".

Local commerce authorities should actively cooperate with the national free trade zone strategy, the “Belt and Road” strategy, and multi-bilateral and regional economic and trade exchanges and cooperation mechanisms to promote e-commerce enterprises and intermediary organizations in the region to “go global” and actively carry out international cooperation.

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