The flooring industry has a history of nearly 30 years in the country. Nowadays, with the improvement of people's material and cultural living standards, consumers' demand for flooring products is constantly changing. In addition to product quality, product culture is increasingly being consumed. The favor of the person. With the change of this demand direction, cultural marketing in the flooring market has gradually become an emerging marketing method.
The advantages of cultural marketing in the flooring market are gradually becoming more prominent
The so-called cultural marketing refers to the use of cultural power for marketing. It refers to the marketing concept formed by the marketing staff and related personnel under the influence of the core values ​​of the enterprise, and the marketing image created by the company, both of which operate in specific markets. A marketing model formed during the process. To a certain extent, it reflects the various cultural elements that consumers pursue for material and spiritual.
In the flooring market where product homogeneity is serious, more and more flooring companies have used the power of “culture†to launch a “cultural card†and try to repackage the product concept to expand the market. At this point, the competition in the market has begun to shift from price to quality and quality to cultural heritage. It can be seen that cultural marketing has become an important weapon for enterprises to promote products to the outside world. The charm of cultural marketing is constantly being highlighted.
Floor corporate culture marketing needs to do a good job in planning
The social development is getting faster and faster, consumers pay more and more attention to the quality of flooring products, consumer demand is constantly improving, and cultural marketing just meets the higher psychological needs of consumers. Demand determines the market, flooring products must not only meet the functional needs and aesthetic needs of consumers, but also reflect the identity and taste of consumers. Therefore, under the concept of cultural marketing, the marketing activities of flooring companies must give products, enterprises, and brands a rich and personalized cultural connotation to meet the growing cultural needs of consumers.
Cultural marketing can be considered from the brand promotion and promotion channels. First, the flooring company should work out a specific and reasonable brand promotion plan, which should be arranged and completed within a limited time. Before determining the promotion channel, it is necessary to determine the target group to be promoted. Only by identifying who to promote can the promotion be accurate, thereby increasing the visibility of the brand. With all this in mind, flooring companies can use traditional media and new media for brand promotion, but this promotion is definitely not blind. It is targeted and must be deeply absorbed into the cultural connotation of its own enterprise. Only in the heart of the person.
At a time when cultural factors have gradually become the soft power of enterprise competition, the development of flooring enterprises also needs to make more efforts in cultural construction. Only by identifying the focus of enterprise development, flooring companies can achieve twice the result with half the effort in cultural marketing.
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Label: Soft power competition era floor corporate culture marketing advantage highlights
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