Abstract In the first half of 2015, industry statistics were released, the main economic indicators of the industry continued to decline, and the loss surface continued to expand. The industry's key contact network statistics in June showed that the main business income, industrial output value and sales output value showed a year-on-year decline.
In the first half of 2015, industry statistics were released, and the main economic indicators of the industry continued to decline, and the loss surface continued to expand. The industry's key contact network statistics in June showed that the main business income, industrial output value and sales value showed a year-on-year decline of nearly 70% of the enterprises, of which loss-making enterprises accounted for nearly 40%. How bad is the situation?
Such statistics undoubtedly increase the pessimism of the entire industry. The machine tool industry has been down for the last four years since the second half of 2011. It is hoped that the situation of bottoming out has not appeared. In addition to the growth of a few companies against the trend, more companies are escaping, and the entire industry seems to be caught in the dilemma of "sorrow and glory."
Some of the latest changes in the user market have made the industry's outlook more uncertain. For example, the automobile market, which has been stable for a long time, showed a double decline in production and sales in the first half of this year. As a result, some machine tool enterprises that provided equipment for automobile manufacturing and performed steadily in a weak market also began to feel the breeze of the market, which made the industry run worse. As an emerging market, the extremely popular mobile phone manufacturing equipment in recent years also experienced a decline in the first half of the year, down 13.6% year-on-year. A large part of the companies that have risen against the trend in the industry are benefiting from the explosive growth of the mobile phone consumer market, and many companies are pouring into this market. If the mobile phone market turns down, its impact on the industry will also be Obvious.
How bad is the situation? When will the market stop falling and stabilize? How long can the company last? At this time, perhaps the most should be heard as a senior industry insider who continues to fall as a personal experience.
Zhang Zhigang, chairman of Jinan Second Machine Tool Group Co., Ltd. said that the current adjustment of the machine tool industry should be said to be normal. A very important feature of the machine tool industry is that the periodicity is very strong. Machine tool tools as production materials, industry development needs investment, and investment itself has a cycle that will not last long in one field. China's machine tool industry has undergone rapid development for 10 years, and the current adjustment is inevitable. From the time period, the four-year adjustment period is also within normal expectations.
In fact, this industry characteristic is also reflected in the same industry abroad. The machine tool industry in developed countries has undergone several rounds of such adjustments, and each round will reduce a considerable number of companies. In Japan, for example, the number of Japanese machine tool factories has been reduced by half compared with 20 or 30 years ago.
Chen Huiren, executive vice president and secretary general of the China Machine Tool Industry Association, said that the current difficulties in understanding the industry should be rational and objective. Compared with developed countries, the development of China's machine tool industry is still in its infancy. China's machine tool industry will also follow the industrial economic law and development path. A group of enterprises should be eliminated in structural adjustment, whether historical or global. From the perspective of long-term development, this is an inevitable stage of industrial structure upgrading. It seems a bit exaggerated to describe the current difficulties with a crisis. Perhaps the adjustment is more appropriate.
In fact, this is an era of change. Not only the machine tool industry, the entire manufacturing industry, the entire national economy is in a critical historical period of transformation and upgrading. In the context of the continued sluggish market situation, the popular elements of Internet+, cloud computing, big data, and smart manufacturing have swept the traditional manufacturing industry, and the Internet+ manufacturing perspective has become a buzzword in the industry. So, what changes will the Internet+ bring to the enterprise? Will Internet+ be the winning weapon to lead the manufacturing industry out of the bottom?
"Internet +" OR "+ Internet"
The surging Internet + is forcing the transformation of traditional manufacturing. For example, many manufacturing companies have begun to try to use the Internet to expand marketing channels, while others have begun to use the Internet to "re-create" production processes to improve quality and efficiency, and deeper integration is to reshape the corporate value chain with Internet thinking. Internet+ seems to have the magical power to revitalize the manufacturing industry.
But if you calm down and analyze, you will see that no matter how magical the Internet is, at present, it is still necessary to complete the steps in the manufacturing process. Wang Xu, chairman of Beijing Beiyi Machine Tool Co., Ltd. said that to some extent, the quality and reliability of domestic machine tool products may not support the Internet+. At this time, the Internet thinking may be a beach building. The machine tool industry is an industry that must practice basic skills. As long as one part does not work well, the accuracy will not meet the requirements. Internet+ cannot solve these problems.
There are two extremes of irrationality in the industry's current perception of the Internet. One extreme is passive resistance, and the machine tool industry should be a craftsman. At the other extreme, it is blindly following the trend. It believes that traditional industries have no future. They must engage in Internet+ and even have a tendency to manufacture. In fact, our entire industry is at an important juncture of unprecedented transformation and upgrading and the development of a new generation of information technology. These two trends have historically combined to provide a rare historic opportunity for the machine tool industry.
How to grasp this opportunity? Chen Huiren believes that the correct attitude towards the Internet should be active integration. The essence of Internet thinking, big data and so on is to provide more advanced tools, so that the production efficiency of enterprises is higher, the communication with users is closer, and the information acquisition is more convenient. It is an important and effective means to realize the upgrading of traditional industries. This also means that for the production equipment industry of the machine tool industry, the Internet can only be a tool and means of development. It cannot be the main body. The main body can only be the manufacturing itself, otherwise it will be the inversion.
Aside from the new products of technology development such as Internet+, cloud computing and big data, in fact, smart manufacturing is not a new concept, but in recent years, with the rapid development of communication technology and sensor technology, intelligent manufacturing has the basis of large-scale application. . Intelligent manufacturing is undoubtedly a major direction for the transformation and upgrading of the machine tool industry.
Ye Jun, chairman of Suzhou Electric Machining Machine Tool Research Institute Co., Ltd. said that the opportunity of high-end equipment in China's machine tool market has been seized by foreign companies, and the future intelligent machine tools may be a new path for us to seize the high-end market. We still have a lot of room for development in the product field. Some of the problems that our products can't solve before, but the products that have been intelligently processed may be greatly improved, so as to solve the problems that could not be solved before. For example, Huazhong CNC's newly introduced CNC system for the 3C industry detects the spindle current and then digitizes it according to the inspection, which can improve the processing efficiency by 20% and directly enhance the international competitiveness.
Continuous improvement of OR disruptive innovation
One of the words that is often heard in the hot air of the Internet + in the manufacturing industry is disruptive innovation. In fact, disruptive innovation is a “high-level†innovation that has never been seen in a hundred years. In contrast to disruptive innovation, continuous improvement may be more effective in industries such as manufacturing that require solid foundations. Some 100-year-old companies in Europe and Japan are talking about improvement and accumulation. The continuous improvement of bit by bit is the soul of these excellent manufacturing companies.
The root cause of the industry's neglect of continuous improvement lies in the fact that under the economic development environment of years of extensive management and scale expansion, the typical characteristics of China's manufacturing ecology are impetuous. We do a lot of things and do not land enough. For example, the introduction of high-speed rail technology in China is a successful case of introducing technology to digest and absorb. According to relevant experts, the introduction of high-speed rail technology follows the six-word principle, namely rigid, solidified and optimized. Fossilization means that a negligible detail of the introduced technology must be implemented without compromise, to the extent of rigidity, to form a cure, and to optimize on the basis of solidification. However, 95% of China's technology introduction is ultimately a failure. It is largely due to the optimization at the beginning of the introduction. In fact, the most essential and advanced things are “optimizedâ€, and the essence of such an attitude is impetuous.
Zhang Zhiming, chairman of Chongqing Machine Tool (Group) Co., Ltd., said that in the high-speed growth period of the machine tool industry in the past ten years, many companies rely more on feelings and luck to eat. Once the market is not good, the company's adaptability is very poor. He believes that although the industry has always emphasized innovation, the focus of innovation is more on a single technology link, the lack of comprehensive innovation is to continuously improve innovation in every aspect. For example, some high-end products can also be manufactured, and some indicators can be achieved. Even if they are similar to the advanced level, after a period of use, they will find a long way to go. In fact, it is also an impetuous attitude to emphasize self-innovation and emphasize subversive innovation when the basics are still not strong enough and the learning ability is not enough.
If the development stage of high-end machine tools can be summarized into three levels: can do → do well → make market competitiveness, then we may only stay in the “can do†stage. In the decade of rapid growth, one of the major achievements of the machine tool industry is that high-end products can be “not done†to “can doâ€. Although this is not easy, the problem is that it cannot be stopped at this stage. It is only a transitional stage. The real “good†is the application, and our market application results are still too small.
Chen Huiren believes that the current high-end products have to cross these hurdles, the biggest problem is the misunderstanding. Many R&D personnel, business managers, and even industry leaders in the industry often think that it is wrong to say "can do" to "do it well" as the "last mile." If it is 100 kilometers, this is at least 55 kilometers. Crossing the “last mile†does not require a big investment, but if it is “55 kmâ€, it will definitely require a big investment. It is the basic skill of the Chinese machine tool industry to continue to practice the removal of impetuousness, calm down, and take a harder second hurdle. (China National Machine Tool Industry Association Media Department Lan Haixia)
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