Recently, according to the latest data from the China Door Industry Development Research Report, the output value of China's door industry reached 189.1 billion yuan. In 2011, the annual production value will reach a record high of 227 billion yuan, and the industry competition will become increasingly intense. After 30 years of development, China's door industry has produced more than 11,000 enterprises. If we say that the past 30 years have been because door companies have relied on a relaxed market environment to imitate each other and fight prices to make a fortune, 30 years have passed. It will be a topic of concern to all industry players that the industry will undergo changes and how to win in the ever-changing market changes. People in the industry believe that the door industry companies can only share the market share of the "big cake" market only if they clearly understand the development trend of the industry. The market has quietly changed The changes in the door industry market after 30 years of reform and opening up show that consumer demand determines the market direction. Only a clear and accurate grasp of current consumer trends can better cater to market needs. After the baptism of reform and opening up, the psychology of a new generation of consumers has undergone major changes. The main groups of consumers in the door industry have already been consumed by the major groups in the past 50s and 60s, and have gradually transitioned to individual consumption in the 1970s and 1980s. In particular, the young generation born in the 1980s has gradually become the backbone of society. They hope to choose home products according to their preferences, and more to reflect their individualized life claims.
At present, consumer attitudes born in the 1970s and 1980s are more rational. Due to the accelerated pace of work and life, they not only have their own unique consumer attitudes in choosing home products, but also pay more attention to the connotation and style of the concerned home brands, which is totally different from the traditional consumer groups focusing on product functions.
In favor of R&D of green products In recent years, consumer groups have increasingly changed their consumption concepts, prompting companies to focus on product R&D under new market changes. Industry insiders said that in the future, the research and development of door industry products will tend to have two features. The first is low-carbon environmental protection. Under the background of globally advocating low-carbon environmental protection, a new generation of consumer groups is more conscious of low-carbon environmental protection. Door manufacturers are bound to adapt to the trend and develop toward green product R&D. For example, companies use environmentally-friendly raw materials, continuously improve production technology and optimize production process, and will save energy consumption in the production process, and provide consumers with safe and environmentally friendly green low-carbon household doors.
According to industry insiders, consumers are increasingly pursuing personalized decoration styles, which will promote the development of door industry product design toward personalization and productization. This requires companies to keep pace with the times in product design and innovation. For example, the popular Pleasant Goat and Mickey Mouse doors, which are popular among consumers, are designed by the door industry to cater to the consumer psychology of modern consumers and have a good market share.
Focusing on upgrading the image of the terminal With the acceleration of the urbanization process, the urban clustering effect is becoming increasingly prominent, and the changes in the terminal market will directly affect the consumer's choice of products. Recently, more and more consumers have begun to pay attention to the comfort of the shopping environment. Take the example of home stores such as Red Star Macalline and Home Furnishing House. Their comfortable and elegant shopping environment and personalized service attract many consumers. Come to buy door products.
In addition, the rapid expansion of the country's home chain stores, coupled with the continued rise of regional stores, forced the traditional building materials market to be forced to upgrade. On the one hand, most of the companies in the door industry are constantly upgrading their storefronts to improve their shopping environment in order to improve their image of the terminal. On the other hand, there is no shortage of door industry companies that can’t afford high entrance fees, operating expenses, and store maintenance fees. Was eliminated by the market. Terminal stores will eventually be occupied by big brands and powerful companies.
Terminal stores will shift from first-tier cities to second-tier and third-tier cities. According to industry insiders, door companies face the high cost of terminal stores, and they will eventually shift the construction of terminal stores from first-tier cities to second-tier and third-tier cities. With the increasing saturation of high-end stores in first-tier cities, the door industry believes that the wider door market will be developed in the second and third cities and even the fourth-tier cities. The state of the art in these city stores is still not mature enough, and the construction of independent monopoly stores is even more advantageous, and the operating costs are lower. In the future, building its own terminal stores in the third and fourth-tier cities will be the choice of more companies.
With the increase of raw material costs in the door industry market and the narrowing of technological differentiation, the traditional door industry has encountered bottlenecks in competition. What follows is a new pattern of door industry competition that companies will face in the new situation. Undertaking the excellent future of the door industry, the test is the wisdom of the current door industry CEOs and teams.