High raw materials, shoes and clothing business difficult to survive

Line: "Even if the shoes are discounted, they are higher than the previous price"

The price increase of shoe materials this year is still relatively reasonable, and it is expected that prices will continue to increase next year.

Mall shoes are also expensive

Everything is on the rise. Beautiful women who love shopping will find that this year's shoes are also expensive.

In Tianhong Shopping Mall's Tianmeiyi counter, a pair of brown colored boots, the price is 969 yuan. Sales staff told reporters that the price of such small coffee boots was generally between 600 and 800 yuan.

The same boots used to make a 15% discount in Nanhai’s Haiya and 823 yuan after the discount. This means that the discounted price is almost the same as before.

"This year, leather has risen by about 15%, medicine has risen by 10%, and the price of wrapping paper has gone far beyond 15%. The cost of light costs for a pair of shoes has risen by 10% to 15%. No labor costs have been added." O'Connell. Fan Man, general manager of Qianshi Manufacturing Center, said that after the increase in manpower cost, Aokang could not resist the price increase. The unit price per pair of shoes was raised by 10%, and the manpower cost was absorbed.

Leather prices rose between 3% and 5%

Branded business does not seem to get any benefits because of shoe price increases, and upstream shoe suppliers are how to see this shoe price rise? A Bangladeshi, he took a Chinese name called Wang Di. Di Wang Leather Co., Ltd. was operated in Dongguan as chairman.

Wang Di told reporters that he mainly engaged in importing leather. He imported from Bangladesh, Italy, Australia, and South Korea in more than 20 countries. He believes that the current price increase in the shoe market is reasonable.

Wang Di took sheepskin as an example. Two years ago, when the financial crisis had not yet arrived, the price of sheepskin was 12 yuan/m2. During the financial crisis, the price of sheepskin was reduced to 8~9 yuan/m2. This year, the price of sheepskin has continued to rise. 11 yuan/m2, “in a reasonable rise in prices, I predict that the market will continue to increase prices next year.”

Dongguan Dongguan Tan Heli, manager of Hao Square Materials Square, has dealt with these shoe owners all day. He also agrees with Wang Di’s view of the shoe market.

Tan Qinli said: "The price change is still within an acceptable range. This year's increase in leather prices has been fluctuating between 3% and 5%. Last year, the price of raw materials for raw materials has been going down. For the skin, the previous ten yuan / M2, last year dropped to 4 ~ 5 yuan / m2, so a loss at that time there are people selling, this year is equal to the price recovery period."

“This year, the footwear market is optimistic. The number of import and export volume and domestic sales have increased, but there is still a gap compared to 2007.” Tan Lili said that at present, merchants have business. And he believes that the reason for the market price increase is that due to the better use of raw materials for various types of shoes in the previous two years, prices have increased.

There is a “menu cost” in economics. The wages of meat, vegetables, oil, and cooks in restaurants are rising. The price of vegetables is also going up. But changing menus also requires costs. Changing prices may cause consumers to adapt, so restaurants may Will also maintain the original price. Businesses will generally rise at a larger rate, and will only choose to change menus after rising for a period of time. This is the “menu cost”.

The cost of the menu is often the business, when the price of raw materials rises from a quiet rise to a big rise, the price is affected not only by the citizens surrounded by consumer goods, but also many businesses in the industry chain. Behind the increase in prices, business profits have not only increased but have declined.

So, who has earned this rising price space? From the perspective of “food, clothing, housing and transportation”, this newspaper focuses on the state of business of the merchants behind the price increase, and understands the game group of merchants in price rises.

Clothing: "High cotton prices, brand apparel Qi Qi price"

The fabric trading market used to have monthly sales before, but now all require cash transactions. The general profit of the textile industry is about 8% to 10%, but the profits will be reduced to 3% after the clients bear the corresponding price increase costs. .

Cloth traders all require cash transactions

Now dominated by major shopping malls in Dongguan is autumn and winter clothing, thick coats, thin autumn clothes, and even down jackets. Last year in the mall can find suitable wear in Dongguan, about 300 yuan thin down jacket, but this year saw similar clothing, prices have risen to about 500 yuan, some brand clothing prices higher. The reporter learned from a number of brand counters, such as ONLY this year's autumn and winter equipment prices rose 50 to 100 yuan per piece, VEROMODA clothes prices in the 100 ~ 150 yuan, some other brand jacket prices are also in the range of about 10% .

The rising market price is a foregone conclusion. What is the current status of the suppliers in the upper garment industry chain?

This November, at Humen International Cloth Trading Center in Dongguan City, you can see some businesses that are reluctant to do business. They are not closed down, but only temporarily stop business. What are the reasons?

"A price of one day, part of the first suspension without orders, so that prices stabilize and do. Before the beginning of November, cotton peak 12,000 yuan / ton, when we here are 15% to 20% of the business, choose not to open for the time being, Or do it selectively.” Huang Yihong, the person in charge of Dongguan Humen International Cloth Trading Center, said that in the past, most of the methods used to do business in this market were monthly settlements, and none of the monthly settlement methods had been done. They all required cash transactions.

Cotton prices rose by nearly 50% in half a year

Starting in March of this year, the price of raw materials for clothing began to remain high. The price of cotton rose by 25% in half a year, which directly affected the textile industry, the garment industry.

Huang Yihong said that since the beginning of October last year, cotton has gradually increased its price momentum. In the first half of the year, the market price of secondary cotton was about 17,000 yuan/ton, and it was only 14,000 yuan/ton at the beginning of the year, and it rose by 25% in half a year.

The price of cotton yarn in August of this year is about 28,000 to 30,000 yuan/ton, and it is now 48,000 yuan/ton. The cotton fabric is about 8.8 to 9.2 yuan/meter before, and the peak period rose to about 16 yuan/meter in early November. Now Slightly lower, 15.5 yuan/meter. According to Ouyang Dudun, owner of London Textile Trade Co., Ltd., from the beginning of last October to the first half of this year, the price range of different types of cotton has reached 40% to 50%.

Apparel textile industry profit is only about 3%

Cai Youzong, general manager of Dachangbuye Textile Co., Ltd., said that prices have risen, and they have also complained to journalists. "In addition to fabrics, zippers, hardware, and processing fees are all increasing. The business is very difficult to do. Many orders are at a loss."

Cai Youzong told reporters that there was a batch of orders signed with Wen Chung and the signing order was October 30. The day was 15 yuan/m dyed cloth. When the next day, the price of fabrics rose by 1.6. Yuan, which has become 16.6 yuan/m, and was not available at that time, so after five days, the price rose to 17.5 yuan/m. "This means that my order is at a loss."

With this experience, Cai Youzong did not dare to sign with the customer afterwards. He changed all, first quoted, and then signed the bill. “We pass on the pressure to the guests, but we also take part in ourselves. For example, if the price goes up a bit, the customer will discuss with us half of each person. Based on long-term maintenance of the customer's considerations, we generally agree to share the cost of price increases.” Cai Youzong told Reporter, for example, his current profit is about 8% to 10%, and after the customer takes it, the profit will be reduced to 3%.

Not long ago, cotton stopped its frantic rise. How did the clothing material suppliers regard this cotton price increase? “Cotton stopped price hike, but at the same time the price cuts have stopped because there are no stocks in the cotton spinning mills and the prices cannot go down. New cotton will not be able to come out in April and May next year and the market gap will be big. The cotton price in the market will certainly go up, too. Do not rule out the Wenzhou people's hype. They control the upper reaches of the industrial chain, the acquisition, hoarding cotton." According to the fabricator's idea, according to the fabricator's idea, the price is definitely the lower the better, the price can be low to do it up, If we can't do it, we won't make any money.

The pressure brought by cotton price increases to the textile industry is directly reflected in the home furnishing.

Sunshine Holiday South Street Jiayi curtain owner Mr. Ma told reporters that this month basically all fabrics rose by 20%. "Some are still higher. The goods that are getting $20 at the beginning of the month are now worth 28 yuan." The reporter found that the price increase of fabrics has generally impacted the turnover of the curtain industry by 20%. Mr. Ma's monthly sales of 30,000 yuan have shrunk by 6,000 yuan.