Will e-commerce open up a new world for the ceramic sanitary ware industry?

As the price of upstream raw materials has generally risen, the cost of the sanitary ware industry has grown very rapidly this year, but the price of similar products in the entire market has declined. In the building materials market, there are brands of "50% off, 60% off, and 70% off" at the gates of some well-known brands everywhere. Some discounted prices are very low. Agents are exhausted every day and they get The profits are pitifully low, and coming and going is equivalent to only being a porter. Due to excessive competition, bathroom brands are very passive and agents are helpless, but consumers still feel that prices are too expensive. In the past, as long as the activities were carried out, the people all over the country went to grab it. This year, everyone went to grab salt. This is the market this year.

However, in the predecessor's situation, the trading volume of the industry has also dropped sharply. Agents generally feel that this year's overall market flow is less than half of last year. As the market scale continues to shrink, blindly making low prices, everyone's profits will not be guaranteed. It seems that the era of "incremental growth" has left us. The more brutal market status and competitive situation have forced us to the edge of the cliff. The simple manufacture of power is only the power of the void, it is a kind of illusion. The deepening of single channels and intensive cultivation can no longer solve the problem. Only through channel innovation can we achieve an increase in profitability, so that ceramic companies can truly emerge from the predicament.

Looking at shopping malls, many companies began to test water in the field of e-commerce. For example, selling books on the Internet has resulted in Dangdang. Selling electronic products on the Internet has made Jingdong Mall a success. Selling clothing on the Internet has made every customer, as well as the success of Taobao, which shows that the market competition is more cruel and the market share of online shopping is increasing. The greater today, e-commerce has become a clear way out.

According to statistics, China’s Internet users now exceed 400 million. More than 100 million Internet users have chosen or have chosen online shopping. In 2010, China’s online shopping market turnover reached 500 billion yuan. This market can be described as exceptionally huge. Landfall is also one of the “territories” that the majority of companies are scrambling for in the coming years.

Since other industries can occupy this position and gain an opportunity, why can't the bathroom be?

The online shopping of sanitary ware products has already begun to enter the public life in these two years. Some websites have also made notable achievements and sold tens of millions of sales. This gives us great confidence. However, these are small-scale ventures, and their share is not large. No company has put online shopping into its main marketing strategy. It can be said that the real combination of e-commerce and sanitary ware is “unforgeable”. This is also determined by the nature of the product. According to the habit of people buying sanitary products, many people need a real experience to decide to buy.

The only bathroom is to create a revolutionary new marketing model, which is supported by the three major systems of “Online Shopping Platform” + “Entity Experience Store” + “Customer Support Center”, which has greatly improved profitability and successfully solved e-commerce. Adhesive problems in the sanitary industry. For the problem of experience, the only display-based franchise stores are located in major cities across the country, allowing consumers to “see and feel” our products, providing them with psychological protection, and also being accustomed to Consumers of physical transactions provide traditional trading methods. These physical stores are also responsible for the after-sales service of all products in the region (online + offline), which solves the “bottleneck” that many building materials store after-sales services cannot guarantee.

The e-commerce we see on the surface is just a website. In fact, the entire environment also includes the supply chain, logistics, and after-sales service. These factors are the key to determining the success or failure. In response to these challenges, the only one is prepared. The only operating system is an independent platform, which realizes the docking of data by means of information, so that all procurement, production, warehousing, logistics, and distribution are connected by IT systems. All the tedious contents are maintained in the background, regardless of operational efficiency. Management is the implementation of efficiency, all show unparalleled advantages. For franchisees, as long as they concentrate on their own front desk sales.

Bathroom products still have low attention characteristics. Many consumers do not understand product performance and price well. They will go online to supplement relevant information before choosing to purchase. This is extremely beneficial to our online promotion. In the only new model, online marketing will be the highlight. The only accurate marketing based on the Internet database, will gradually establish the visibility of the network bathroom, and promote product sales.

The rapid development of the Internet economy makes e-commerce inevitably become an insurmountable model in the new era. This is an opportunity for development. If it is missed, the future development of the enterprise may become too monotonous, and the traditional economic form cannot be ignored. . Therefore, the best way is to walk on two legs, interact online and offline, supplement each other, and rely on each other. This will also create more opportunities and markets in development.

The only sanitary ware combination of online and offline new models helps lead the sanitary ware industry to use “scientific development” instead of “satisfying growth”, and the model reform will increase profitability so that everyone will not be “porters”. The opportunity is already there. It will be time for all franchisees to work together in the direction of unification.