30 years ago, wallpaper came to China as an exotic product, and its appearance once constituted a huge ** for the paint industry. However, the wallpaper industry once fell silent after several price stiflings. In recent years, driven by brands such as Rouran, wallpapers have been recognized by consumers for their beauty, art, and environmental protection advantages. The wallpaper industry has shown a prosperous development trend and competed with the paint market for market cakes.
Due to the huge market potential, the wallpaper industry has emerged in recent years with many new companies and brands. They have rushed around and want to share the market with the east wind. However, the result of brutal competition in the market is the survival of the fittest, and it must be a well-known brand that has been baptized by the market and valued by consumers. Therefore, if you want to join the wallpaper industry and realize profitability with the minimum risk, choosing the right brand is the key.
The popularity of the brand wallpaper has entered China for more than 30 years. As the market matures, the wallpaper industry has gradually formed its own unique advantages. Facing the changes in the market and the gradual maturity of consumers, the brand of the wallpaper industry has formed, and consumers have gradually realized that the wallpaper has a strong sense of decoration and high grades of decoration. The high-end wallpapers of famous brands have more art and design than paints. , creative and other added value.
As consumers using wallpapers are more keen on fashion life, choosing wallpapers favors well-known brands with good reputation. According to surveys, 24% of consumers are more concerned with branding, and prices, style, and environmental protection are second to none. In the awareness of major brands, Rouran ranked "top 10 wallpaper industry brands." In this year's World Laboratory Selection, Rouran Wallpaper was selected as the "China's Top 500 Most Valuable Brands" for the third time with a brand value of 1.92 billion yuan. In addition, Rouran is still the “top 100 Chinese home furnishing companies†and “the recommended brand of Chinese villas' standard equipmentâ€.
From the development history of wallpaper in China, we can see that the long-term low-level competition and price war in the wallpaper market has seriously damaged the interests of manufacturers, consumers and distributors. Although the low price of small-brand wallpapers is more likely to be favored by some consumers at first, due to low product quality and poor service, many consumers are often dissatisfied. Many consumers, after choosing low prices, often sacrificed the services they deserved and did not enjoy the enjoyment of high-quality wallpaper. From the long-term development of the wallpaper industry, "price war" is not conducive to the benign development of the wallpaper industry, and the brand wallpaper will have a huge room for growth.
The expansion of the brand wallpaper force to face the huge market potential and fierce competition in the market environment, the core competitiveness of well-known brand wallpaper is not the price, they seek design, humanistic philosophy and service of harmony. The charm of price war fades away and brand value orientation becomes the key to marketing. Some well-known brands have gone out of their way for many years of persistence and gradual exploration, and have received more and more recognition from consumers as a representative of wallpaper brand. Rouran joined the national monopoly model of the wallpaper industry in 2006 and has joined since then. The store has grown to 300 and is widely distributed in more than 130 large and medium-sized cities throughout the country. The products basically cover the second and third-tier national markets. Many Rouran franchisees benefited from this, taking up a large brand advantage in the operating phase and achieving steady profitability and development.
Due to the huge market potential, the wallpaper industry has emerged in recent years with many new companies and brands. They have rushed around and want to share the market with the east wind. However, the result of brutal competition in the market is the survival of the fittest, and it must be a well-known brand that has been baptized by the market and valued by consumers. Therefore, if you want to join the wallpaper industry and realize profitability with the minimum risk, choosing the right brand is the key.
The popularity of the brand wallpaper has entered China for more than 30 years. As the market matures, the wallpaper industry has gradually formed its own unique advantages. Facing the changes in the market and the gradual maturity of consumers, the brand of the wallpaper industry has formed, and consumers have gradually realized that the wallpaper has a strong sense of decoration and high grades of decoration. The high-end wallpapers of famous brands have more art and design than paints. , creative and other added value.
As consumers using wallpapers are more keen on fashion life, choosing wallpapers favors well-known brands with good reputation. According to surveys, 24% of consumers are more concerned with branding, and prices, style, and environmental protection are second to none. In the awareness of major brands, Rouran ranked "top 10 wallpaper industry brands." In this year's World Laboratory Selection, Rouran Wallpaper was selected as the "China's Top 500 Most Valuable Brands" for the third time with a brand value of 1.92 billion yuan. In addition, Rouran is still the “top 100 Chinese home furnishing companies†and “the recommended brand of Chinese villas' standard equipmentâ€.
From the development history of wallpaper in China, we can see that the long-term low-level competition and price war in the wallpaper market has seriously damaged the interests of manufacturers, consumers and distributors. Although the low price of small-brand wallpapers is more likely to be favored by some consumers at first, due to low product quality and poor service, many consumers are often dissatisfied. Many consumers, after choosing low prices, often sacrificed the services they deserved and did not enjoy the enjoyment of high-quality wallpaper. From the long-term development of the wallpaper industry, "price war" is not conducive to the benign development of the wallpaper industry, and the brand wallpaper will have a huge room for growth.
The expansion of the brand wallpaper force to face the huge market potential and fierce competition in the market environment, the core competitiveness of well-known brand wallpaper is not the price, they seek design, humanistic philosophy and service of harmony. The charm of price war fades away and brand value orientation becomes the key to marketing. Some well-known brands have gone out of their way for many years of persistence and gradual exploration, and have received more and more recognition from consumers as a representative of wallpaper brand. Rouran joined the national monopoly model of the wallpaper industry in 2006 and has joined since then. The store has grown to 300 and is widely distributed in more than 130 large and medium-sized cities throughout the country. The products basically cover the second and third-tier national markets. Many Rouran franchisees benefited from this, taking up a large brand advantage in the operating phase and achieving steady profitability and development.
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