Solar water heaters into the city rely on developers risk

Since last year, the rural retail market has suffered a sustained downturn, and as a further carriage that promotes the development of the solar industry, the urban engineering market has attracted much attention. Many solar energy companies have begun to adjust their strategies and turned their attention to the urban engineering market that contains huge business opportunities. They are actively working with real estate developers and architectural design units to seek opportunities for the development of solar water heaters in the urban engineering market.

The solar water heater industry, which has long been hailed as the “grassroots” industry, has experienced the transformation of the retail market in rural areas into the urban market. Whether it can be truly integrated with urban architecture full of “modernity” and achieves the effect of cooperation, at least From the current point of view, it is still only an embarrassing situation that looks beautiful.

The first is that solar energy projects are not valued by developers.

Although the solar water heater industry has experienced rapid growth in recent years, there are still no leading companies that can truly stand out from the rest of the industry. The entire industry is still in a state of multi-brand melee. The fact that the brands are numerous and miscellaneous, and the homogeneity of products is serious, has made a part of solar companies unappreciated when they cooperate with specialized real estate developers. A solar company executive who has a lot of experience in the operation and engineering market in Jiangsu Province told the reporter that “the engineering market is now very competitive. There are 35 or more bids for a project, and as many as 7 or 8 companies participate at the same time. Say that companies need to have a wealth of engineering operations experience, excellent technical strength, during which they should communicate from RBI, expend energy and financial resources, even if they can ultimately win the bid, they are often the lowest bidder, the profits to solar energy companies are also limited. However, for real estate developers, it is even more negligible that the solar energy installed on the developed real estate projects will bring them a profit. This is why they are not particularly concerned. The veteran made such an account for the reporter. He said, "In the case of a residential complex with 500 houses, the installation of 500 solar water heaters will cost around a million yuan. However, according to current house prices that are frequently calculated at 67,000 per square meter, the transaction price of a house can be almost equal to the total amount of a single project. The hard-earned engineering opportunities of solar energy companies may be in the eyes of some developers. ”

Followed by a long project cycle, difficult to settle afterwards.

Compared with the faster retail market where capital is withdrawn, the project has spent a longer period of time. Once the solar energy company wins a bid for a certain project, Party A will pay only 30% of the cost of the project. The remaining amount will not be settled until the project is completed and accepted. This process depends on the progress of the project itself. Follow. Moreover, many companies that do engineering projects have encountered difficulties in collecting payments during the settlement process. The boss was very helpless to tell reporters that he had run three or five miles in order to end the project with tens of thousands of dollars of money. In the end, he was embarrassed.

The third and most important issue is that after-sales service is difficult.

As we all know, the traditional retail market after-sales service is generally a factory to dealers to do. In the urban engineering market, solar energy companies directly sign contracts with developers, and the burden of after-sales service needs to be borne by the manufacturers. In the face of the consumers who are more discerning and have higher demands for life, their after-sales service will naturally become more difficult. On the one hand, after consumers use solar energy for various problems, the manufacturers' after-sales services must be promptly resolved. This requires solar energy companies to invest a lot of manpower and financial resources to create a complete after-sales service. However, in fact, there are still few solar energy companies that can establish a standardized and timely after-sales service system like the mature home appliance industry. On the other hand, for urban consumers, solar water heaters are still a little unfamiliar, and if they are not used or have poor results, consumer verbal communication will often have a negative impact on the reputation of solar water heater brands.