Spring deconstruction clearly
Is made with these molds
Carved live performance
Lift the bottom of the furniture to show you
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"Nude", "nude marriage", "nude makeup" ... these words are estimated to be familiar to you, and "naked selling" has appeared in the home market. Do n’t be skewed. This is not a erotic trick that salespeople are playing, but the layers of furniture products are opened to allow consumers to see the inside.
"Naked wind" spread
It is not unfamiliar to show the sales model of "belly". A few years ago, many mattresses were sold, and the springs or fillers were disassembled and displayed separately, allowing consumers to intuitively feel that some Specially manufacturing the comparison of different materials, and now the "bareness" of the mattress is more thorough, a Dongguan company dismantled the entire mattress to leave only the spring frame, and the key parts of the mattress are in a glance.
The mahogany furniture also started "naked selling" earlier, even Tianhong claimed that "only waxing and not painting", which led to the debate of "whether waxing or painting is superior to which is inferior." Enterprises have an upward trend. "Nude selling" now extends to different furniture fields. In Pazhou Jisheng Weibang, some companies saw the corner of the sofa, so that consumers can clearly see the materials in the sofa, and some businesses will come to the bottom of bulky furniture Toward the heavens, let consumers see — even the most inconspicuous places at the bottom are real materials.
There are also “naked sales†in the building materials industry. Dongpeng specially displayed the open toilet in the exhibition hall to show the quality of the glaze of the pipeline. TOTO made a semi-transparent toilet, which intuitively shows the flushing effect of the toilet. In addition, the manufacturing process is also very important. Some bring the mold to the sales site, or invite the master to the scene to perform the carving.
Rebuild integrity
The Da Vinci incident has created an unprecedented credibility crisis in the home furnishing industry. "Nude selling" is the solution for enterprises to deal with the credibility crisis. Li Tianneng, chairman of Liantianhong, believes that the mahogany furniture industry is a jar of sauce, and the unspoken rules are prevalent. There has always been a black smoke and a mixture of fish and dragons. Many manufacturers have earned pockets, and consumers are slaughtered. Only by breaking this sauce jar can consumers benefit.
Yao Liangsong, director of the Cabinet Committee of the National Chamber of Commerce and Industry's Furniture and Decoration Industry Association, said that daring to disclose raw materials is precisely a manifestation of strengthening industry self-discipline.
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