In the recent period, a "smashing" wind has emerged in the home furnishing industry. As long as consumers buy products, their rights and interests are not guaranteed, and they will become effective as soon as they "crack".
It was Ms. Tang from Beijing who was the first to smash. She bought 2.8 million yuan of furniture from the Da Vinci store, a sofa cost more than 300,000 yuan, a single bed up to more than 100,000 yuan, can be placed at home but always smells pungent, smashed Found that the so-called solid wood is nothing but MDF. It was Ms. Tang ’s “smashing†of furniture incidents that made CCTV follow suit and uncovered Da Vinci ’s shocking fraud case.
Ms. Tang “smashing†furniture is very elegant. She entrusted the National Furniture and Indoor Environmental Quality Supervision and Inspection Center for testing. Experts must do destructive treatment on the furniture to truly understand its internal materials. Since then, the "smashing" wind has gradually started, and consumers simply opened their arms in person: first, Mr. Xia of Guangdong, cut it with a knife, and made a well-known furniture brand known as solid wood, which is actually only artificial board; then It ’s Ms. Xi from Anhui who is dissatisfied with a sanitary ware brand and openly splits from it, revealing that the internal filler turned out to be a wooden stick supporting plastic foam; in October, the famous left and right furniture suffered bad luck. The two gentlemen smashed a coffee table purchased from the left and right stores and took out the honeycomb paper, which was declared to be solid wood at the time of sale ...
It should be said that there are far more “good people†than “diabetics†among consumers. If it is not unbearable, they will not pick up the knife and hammer and cut the product apart or smash it. This alone is a waste of energy and energy. Can't afford it. Forcing consumers to express their anger by "smashing" itself means that the brand is very poor at maintaining its relationship with customers. Either turn a deaf ear to consumer complaints, or do n’t support the consumer ’s request for return, or fail to honor the promise of the consumer. People have no reason to speak, no complaints, no complaints, no complaints. The lawsuit, I am afraid that it will not be lost in a marathon-like lawsuit. Choosing the "smashing" method will destroy your reputation, attract the attention of the media, and arouse the attention of the relevant departments.
It is worth noting that every time a "crash" product incident is caused by a distributor, the last thing to fight the fire is the brand manufacturer. Distributors are the direct link with consumers. They should really regard consumers as gods and be caring and kind to them. However, their true identity is nothing more than a bridge between brand manufacturers and consumers. Consumers are like passers-by on the bridge, paying a fee once. If you want to return the toll paid from the "bridge" toll, it will be difficult to go to the sky. The purpose of pursuing profits only and not paying much attention to the maintenance of the brand is the biggest weakness of the dealer system that helps the home brand grow bigger and stronger. Distributors cause problems and make no money; the reputation of brand manufacturers is damaged, and they may be lost.
As a brand, it is incompetent to manage dealers; as a dealer, it is a shame for dealers not to add glory to their profitable brands, but as a shame for dealers; as consumers, they can only rely on "smashing" Ways to protect rights is sad. This kind of sorrow will be lessened, and the home industry will be chaotic.
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