The floor brand differentiation comes from the fact that when it is necessary

Nowadays, if you go to any floor store, you will find a dazzling array of products filled with shelves. Numerous brands make you look overwhelmed and seem to be overwhelmed by the sea. At this time, when you make purchase choices, you often can only follow the navigational direction of a ship sailing in the sea. This buoy represents the uniqueness of choosing a brand when you purchase. If you don't affix a "beacon" brand, you may only be able to lie on the shelf and send out lonely days, and you will not be pitiful and loneliness to buy! The lack of differentiated brands does not show that they are different, and the danger of being overwhelmed is greatly increased.

Differentiation comes from grading. When you have a concept of differentiation, it does not mean that you have achieved success. At this time, you have already obtained tickets, and you really need to enjoy the wonderful things. You also need to characterize this differentiation. The matching name.

You want to display your differentiated features on the packaging or display, not in line with the packaging of similar products, to stand on the opposite side, such as the packaging of a competitor is large, then you have to do very small in order to establish a clear difference , Visually forming your character.

In an era where this form and content are equally important, outside packaging not only directly gives consumers experience and experience with the product, but also highlights differentiation and supports the features you emphasize.

In the increasingly fierce market competition, business operations have encountered even greater pressure. It is not an easy task to knock on their wallets, not to mention that there are no “different” products that can be placed on shelves. Is it causing consumer attention? Of course, your corporate brand can be different and it is the best strategic choice for achieving business differentiation.

When necessary, knowing to give up sometimes "less is more." The reason why the floor brand is submerged is that business managers lack the courage to give up and they dare not give up when they need to give up. You think that more products will always make more money. You think that there will always be more than a few selling points. You think that it will always be better for all consumers than for a certain group of consumers. In your world, more is better.

Differentiation is based on the mind that not all differentiation can achieve the effect of "less" or "multiple". To be truly successful in differentiation, it is necessary to establish "out of the ordinary" in consumers' mental cognition.

This difference has two properties. The first nature is something that no one else has, or that others have, and is not really established in the mind of consumers. The other nature is your own first creation. Once differentiated is occupied by others, it is useless for you to grab it again, but it helps others to consolidate this differentiated position. It must be based on the minds of consumers. The difference must truly be understood not as market facts, but as consumer perceptions. It is consumers who have the final say. The best way to look for consumers’ mental cognition is to select competitors, filter out your real competitors, identify the true strengths of your competitors, and combine the characteristics of your products to build differentiation into the weaknesses of your competitors’ strengths. It is the cognition that consumers really need.