Due to the regulation of housing prices, the 2012 Chengdu furniture market is a bit cold

The Chengdu Furniture Line reporter said: "During the Chengdu Furniture Fair, I learned from many furniture companies, and most said that the new property policy still had some impact. However, some companies such as Chengdu Wave sofa think that: I do not feel the bad caused by the new property policy. Impact. "Yang Junjie, chairman of the Emerald Rattan Group, said in an interview:" Real estate and furniture have always been complementary. The introduction of the new real estate policy has an impact on the domestic market, but the southwestern region, especially Chengdu, is relatively stable compared to coastal regions Some. "In addition, according to a survey by reporters, many large-scale enterprises have adopted a price-cutting strategy with small profits but quick turnover, so the situation is good.

Mid-range bearish high-end growth against the trend

While the sales performance of most mid-range mass-brand furniture franchisees has fallen sharply, the high-end market is booming.

The high-end brand Flanders of Dongguan Fubao Sofa Manufacturing Co., Ltd. can be described as bucking the trend. In the past two months, many merchants' sales have dropped sharply, but Fubao has been in short supply. It is said that its brand is vigorously developing designer channels , Bringing them a lot of increase. The interviewed Sihai Furniture Kafinda brand and Taisheng Furniture Huanmei brand all said that sales were satisfactory and that they were not affected by the real estate market.

Mr. Yang, the person in charge of Taisheng Furniture, said in an interview with reporters that its high-end furniture brand Huanmei and others are not significantly affected by the environment. He believes: "Real estate regulation, the general regulation is the middle and low class, the high-end ones should still buy. The worse the economy, the higher-end consumption will be stronger. The mid-end market, the wait-and-see, mostly depends on the real estate policy."

Kong Jing, Director of Human Resources Department of Sihai Furniture, told reporters: "Relatively speaking, these months are the off-season, which is the same every year. I have also heard that many small manufacturers are down, but the quality and service are good, and it should not be a problem. . We basically do n’t feel any impact. ”

Experts believe that this new article of the Ten Articles affects consumer confidence, mainly in the mid-range and low-end markets, and has little impact on the high-end market. Mid-range consumers are relatively price-sensitive and relatively rational in consumption, so they are currently in a wait-and-see state, always paying attention to the changes in the housing market and the turmoil in the furniture market; Some vacant houses are converted into rented houses. Such policies will drive sales in the low-end furniture consumer market.

The second half of the furniture market is complicated

"This is not the worst moment," the Chengdu Furniture Association executive said. "From the current point of view, the impact of the downturn in the property market on the furniture industry has not yet fully manifested. The furniture industry's response has a lag period of nearly six months."

The current buyers in the furniture market are mainly those who bought a house last year, so the current desertion of the furniture market is only a reflection of the winter of the real estate market in 2011, not the recent twelfth lunar month. It is said that 2012 is not suitable for marriage. It will also seriously affect the furniture market this year. The real cold market this year has not yet come, and the market next year is more difficult to predict. We can only say with emotion that this winter is a bit cold.

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