Four major entanglements between whether to buy furniture is finished products or customization

 

"Custom" seems to be far away from the general public. In the early years, customization seemed to be the privilege of local tycoons. But now, with certain economic strength as a support, "customization" has become a kind of attitude towards life with people's pursuit of quality of life.

 

 

Also this year, customization inadvertently enters the public life: from the wardrobe to the walk-in closet, from a few hundred thousand yuan for an evening dress, to a few dollars for a self-made color ringtone, from DIY bed covers to refrigerators, from hairstyles To makeup, from the large class of education to the small class, to the one-on-one private education ... Customization is not only a symbol of the luxury life of a few people, it also caters to the needs of the public with a personality, self, and pragmatic attitude, and a new consumption method. Popular. What about Chengdu consumer acceptance for home customization?

 

NO1. Tangled

 

Finished furniture: choose large

 

Custom furniture: high utilization

 

In the current furniture market, the market share of finished furniture is significantly larger than that of custom furniture. At the same time, due to the requirements for technological development, custom furniture is mainly concentrated in cabinets. Therefore, the choice of finished furniture for consumers Larger space, especially in style, the finished furniture includes European, Chinese, modern, classic and other styles, and the custom furniture is mostly modern panel furniture. From the choice of style and material, custom furniture greatly limits the consumer ’s Choose space.

 

In a random survey of 50 interviewed consumers by Chengdu Business Daily reporters, 75% of consumers are willing to choose finished furniture due to restrictions on style and material selection. But among them, 20% of consumers said that the two are very tangled. "Although there are various options for finished products, customized furniture can be tailored according to my living habits, room size and specific needs, and can make full use of space." Mr. Wang, the new owner of Huaguangyangming City, thinks that customized furniture does not matter from color , The shape or the internal structure can be customized according to the needs of consumers, which is very suitable for his small apartment of about 100 square meters.

 

NO2. Tangled

 

Finished furniture: saving price and time cost

 

Custom furniture: solving layout problems

 

In the general customization of the general public, including cabinets , wardrobes, etc., the cabinets are mostly standard customizations introduced by manufacturers. Consumers often modify the size and color of the panel, and make small changes in conditional demand. In addition to a small number of villas and luxury home owners, there is an overall high-end customization and whole-house customization requirements for homes.

 

In order to meet the changing needs of consumers, many finished furniture are produced in batches, and according to the demand, in the development of products, many variability has been set, so that sales and use can be different according to the needs Make corresponding adjustments to improve the functionality of the furniture, thereby making up the gap between finished furniture and custom furniture. Due to the strong product development capability and obvious scale effect of finished furniture enterprises, while customized furniture is a personalized service provided by manufacturers, relatively speaking, the cost naturally rises. Therefore, finished furniture of the same quality and specification is cheaper than custom-made. If the owners of villas and luxury homes are mostly high-end customization and whole-house customization, the higher the demand for materials, hardware accessories, styles and styles, the higher the product cost will be. From the perspective of delivery time, finished furniture also saves time costs more than custom furniture.

 

Compared with finished furniture, the "unique secret" of customized furniture is to solve the problem of irregular room space. For example, there are protruding beams and columns in the room, the cloakroom is small, and the sloping roof of the duplex building and the stairs are difficult to find suitable finished furniture in these special-shaped spaces, and custom furniture can be easily solved.

 

NO3. Tangled

 

Consumers are confused at the early stage of the release of individual needs

 

Although consumers already have more ideas about the layout of their rooms, when people are renovating, the effect of the desired decoration is often vague. If the consumer has already selected the finished furniture, the designer can use the The furniture is designed for the owner. If you choose custom furniture, if you do not find a designer with strong design ability and persuasion, consumers will be trapped in various ideas.

 

NO4. Tangled

 

Custom misunderstanding aggravates consumer entanglement

 

Customized furniture is the production of wooden furniture with a high degree of on-site integration , such as wardrobes, cabinet doors, cabinets, built-in TV cabinets, ceilings, etc. The predecessor is actually the on-site woodwork (carpentry) part of the tooling and home improvement process, but due to People's demand for product quality has increased, and the requirements for product lacquer surface. Seven or eight years ago, wooden parts mainly made of cabinets began to be transferred to enterprise workshops for production. Therefore, many customized products are now mostly concentrated in Cabinet production enterprises, but also many tooling industries and building materials companies have developed customized products.

 

Choosing custom furniture is nothing more than the owner's emphasis on its ability to "tailor-made". However, the owner's misunderstanding of customization is too much "My furniture is my master", but the production process may not be able to achieve consumption. It is even more entangled in the choice between customized and finished furniture.

 

Customization is divided into non-standard customization and standard customization. Consumers often imagine customization as unlimited customization and feel that customization is omnipotent. Designers and manufacturing companies must consider the effects consumers want to achieve, whether they are operable, and whether they can guarantee mechanical and physical properties. When consumers ’understanding is contrary to the actual operation of customization, customization is" A negative vote. "

 

Compared with the mature product market, the custom furniture market is still in its infancy, whether it is the first door of Fusenmei Home Furnishing Mall has opened a special area for the custom furniture market, or Red Star Macalline's cultivation of the custom furniture market, or It is the home customization of Bayi International Furniture Expo City planned to be launched in Wenjiang by Bayi Group, which plans to set up 1,000 main apartment units in Chengdu. Under the circumstances that the home market environment is not good, custom home is becoming a trend of home consumption . (Editor: Peter)

 

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