The lagging domestic brand building of furniture products leads to insufficient competitiveness

Since the implementation of the Lacey Act in September last year, it has had a great impact on China's furniture exports to the United States. The bill stipulates that wood products such as particleboard, fiberboard, plywood, wood pulp and paper, and wood furniture that are exported to the United States must indicate the type and source of wood, otherwise the United States will refuse to enter these products; at the same time, the bill also requires the use of plant species Latin name, quantity and size and value. With the continuous improvement of environmental awareness, more and more countries are beginning to put forward new environmental requirements for wood products; the "Law of Origin Country" issued by the European Union requires that wood products imported into the EU market must obtain FSC ID cards, requiring enterprises Tracking the source of its timber harvesting, and strict requirements on the environmental performance of raw materials, the policy has been officially in effect on March 3, 2013.

 

 

It is worth noting that among the wood furniture product supply countries, Indonesia has also begun to introduce corresponding policies to ensure the legality of the source of exported wood. With the implementation of the above laws, a large number of small and medium-sized enterprises in the domestic furniture industry will have to find qualified suppliers or increase the cost for certification of origin. The costs and operating risks of furniture production and export enterprises have greatly increased.

 

The domestic furniture product market is not competitive enough, and brand building is seriously lagging behind

 

Statistics show that there are currently tens of thousands of large and small furniture brands in China , but so far there is no leading brand that leads the industry. Many furniture manufacturing enterprises are heavy in manufacturing and light in design, with serious homogenization and low degree of differentiation. Therefore, there are problems such as low grade and low added value in exported furniture. The product quality has a huge gap compared with developed countries, which directly affects The international status of China's furniture enterprises.

 

First, encourage enterprises to strive to improve the quality of their own brand products, develop high value-added products, increase the technological content of products, and enhance the core competitiveness of furniture exports;

 

The second is to implement a diversified market strategy, actively explore emerging markets and domestic markets, reduce the dependence on developed markets such as the United States and Europe, and at the same time adjust business strategies, develop both "export" and "domestic demand", and actively explore domestic market demand;

 

The third is to strengthen daily monitoring and early warning, pay attention to the changes in exports to Europe and the United States and related market policy changes, and establish an early warning mechanism for trade protection policies and technical barriers to help companies understand and respond to foreign trade barriers in a timely manner.

 

In recent years, China's furniture manufacturing industry has been constrained by many unfavorable factors such as the rapid rise in labor costs, the continued appreciation of the renminbi, and the rapid rise in financing costs; at the same time, the expenditures on electricity, environmental protection, and social welfare (such as employment security for disabled people) have also been very large To a certain extent, the cost of production and operation of the enterprise has been increased; the excessively rapid increase in the cost of various production factors has caused the furniture enterprise to be overwhelmed, and the production and operation have been difficult. (Editor: Peter)

 

Xi'an Jmlai Bio-Tech Co., Ltd. , https://www.jmlaisarms.com