Philosophy guides consumer experiential marketing to open new ideas for marketing interaction

According to surveys, more than 70% of Shanghai residents will increase their investment in home decoration. However, what are the needs of consumers of different ages and different levels of consumption? How can jewelry manufacturers meet customer needs? How do designers serve customers? How do jewelry dealers get more customers to understand jewelry?

Philosophy guides consumption

In order to implement the concept of “reduce resource waste, energy conservation and environmental protection”, our country began to save construction materials and promote soft decoration. As a result, urban residents in China have also shifted their energy from hard decoration to soft decoration. With matching decoration, they have highlighted their individuality and improved their home taste, which has become more and more popular.

In Western countries, the proportion of home furnishings and furniture used by an ordinary family is 50% each. Westerners also classify jewelry in different criteria. According to the location of the jewelry is divided into walls, desktops, floors, kitchens, bathrooms, etc.; by the environment is divided into indoor decorations and outdoor decorations; according to the season is divided into spring, summer, autumn and winter four different seasons of indoor Outdoor decorations. By constantly changing decorations, people are in harmony with the comfortable living environment and artistic design.

With the development of the jewelry industry and people's demand for jewelry, Shanghai's jewelry companies are constantly innovating the design and production process, absorbing the essence of Western design, integrated into the jewelry with Chinese characteristics to meet the needs of different consumer groups.

Product localization, diversification and personalization

Shanghai Yanshun International Trade Development Co., Ltd. is a manufacturer of tin products. The products are exported to Malaysia. The company's Mr. Liang told the author: “Products are localized, but they can also be called as they are in the country. To stay in the local market, we must understand the local culture. To win the customers’ love, we must understand more about the needs and opinions of our customers. The customs of each city need to understand the customs of the local people in foreign countries.Facts show that only by doing their best can we win the favor of customers.So, we must reflect the local culture and culture in the design concept because the consumer groups are natives. Only by catering to their cultural tastes can products be sold, and as people's material and cultural standards increase, so does the demand for spiritual culture. People begin to seek new ideas, seek change, and seek uniqueness. It requires individuality, color, and simplicity, but also gorgeous, to meet the diversity of consumer choices and personalized needs. Therefore, only by constantly updating the product can we quickly capture the market.”

Experience good marketing

The demand for home accessories begins with understanding jewelry. Recently, the author visited Zhang Jian, the manager of Shanghai Scissors and Stone Fabrics Home Industries Co., Ltd. The company is a Taiwanese company that produces wrought iron paintings. It is designed by American designers and handmade. The products are targeted at mid-range consumers. According to him, 70% of people in Shanghai will choose decorations, but the other 30% have no choice because they don't know enough about soft furnishings. This is also the reason why home experiential marketing and overall home-based marketing will be booming. After 30% of people experience it, they liked or accepted the design made by the merchants.

Therefore, to expand the sales situation, we must let more people know about home decorations. In Western countries, the utilization rate of accessories is high, furniture and accessories account for half of the total. Household accessories are not only dispensable but upgraded to household necessities. Home accessories need a process from understanding to acceptance. The key to this process is understanding and understanding jewelry.

Recognize changes in demand

Home accessories are used to satisfy people's comfort and artistic aesthetic needs. Zhang Jia of Shanghai Jiajie Building Decoration Design Co., Ltd. told the author that the designer must satisfy the customer and must communicate with the customer more to understand the customer's preferences and make different plans for the customer to choose. Comfort cannot be reflected in the plan, so designers need to be actively guided by experience.

Consumers of different ages have different economic capabilities and cultural conservation. Of course, the aesthetics and needs of jewelry are also different. The 28- to 38-year-old consumers are the so-called “80s”. They have individuality, pursue uniqueness, and like fresh life. They are commensurate with the style of European simplicity, modern simplicity and postmodernism. The 39-48-year-old consumers are mostly successful people with strong economic ability. They like the luxurious richness of classical style decoration, such as the stained-glass ceilings, fireplaces, decorative panels, decorative wooden corners and Chinese style in the European style. Retro Chinese paintings, paintings and mahogany furniture of the Ming and Qing Dynasties, although expensive, show the master's strength and have a collection value.

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