Surpassing success, creating a new platform for upstream supply of Chinese furniture
—— Overview of the unique highlights of FURNISUP 2011
Professional exhibition is an inevitable direction for the development of the global convention and exhibition industry. Only through directional exhibitions and exchanges can the exhibition truly promote and promote a certain industry, and can it better achieve zero-distance communication and transactions. In the field of furniture supply, whether it is interzum in Germany , ZOW , or XYLEXPO in Italy , Sicam , are well-known furniture materials and accessories exhibition independent of the finished furniture exhibition. China is already the largest country in furniture manufacturing. Holding a professional and independent exhibition of furniture materials and accessories in Guangdong, China's largest furniture manufacturing and exporting province, will surely be the right choice to meet market demand.
Upstream supply - we need our own stage
In March , Dongguan, Guangzhou, Shenzhen and Shunde Furniture Fairs came one after another. It was the " Exhibition Month " of the Chinese furniture industry and the " Global Party Month " for the world to understand Chinese furniture . New product styles, new sales models, new display concepts, new design thinking, furniture factories will do everything they can to welcome visitors from all directions, and the effect of their participation will determine the factory's development plan for the year. Undoubtedly, the focus of this month's exhibition is on a dazzling array of furniture products. The main exhibition groups represented by furniture distribution, wholesale, and agency are the popularity of all furniture exhibitions. The biggest motivation. The upstream furniture supply exhibition held at the same time as the furniture exhibition is a corner of the corner, and the popularity is relatively bleak and inevitable. More importantly, the original intention that the furniture exhibition was originally sent to the exhibition is to obtain more actual results. The on-surface image display and extensive emotional friendship, the carefully arranged booth became a floating cloud for internal staff to rest and ordinary visitors to watch the flowers. Everyone is concerned about which new furniture products will be launched this year, and almost no one will pay attention to what new materials, technologies and processes have appeared. This is true for a year, and it is also true for the next decade. Since the quality of upstream supply determines the quality source of furniture manufacturing, why ca n’t we get an independent, self-centered stage to highlight the suppliers ’product innovation, technological breakthroughs, and business construction? Courage and ability? The furniture industry has ushered in a critical period of innovation and transformation. The improvement of the entire industry depends on the optimization and improvement of each link, upstream supply - we need to be dedicated to our own exhibition!
Furniture factory - we need to focus on optimizing the supply and procurement system in the off-season of sales
The well-known furniture exhibition is a furniture factory that calls all resources, invests manpower and material resources, finds product sales channels, consolidates product market share, understands competitors ’dynamic oriented finished product exhibition, luxurious atmosphere, modeling Lin ’s booth, is I have made careful preparations for this year's sales. New products have been successfully developed. It is a critical moment to test the adaptability of the new product market. Workers in the workshop and employees in the procurement office are waiting for the feedback from the furniture exhibition. , Correct the gains and losses of the previous year's material purchase and process operation. All sales elites are mobilized at the furniture exhibition. The focus at this time is on display, not on the choice of suppliers. June is the low season for furniture sales and the preparation period before the next peak sales season. It is the adjustment period for improving product design and development and optimizing the production and purchasing system based on market feedback after the furniture exhibition in March . With an appropriate procurement period, concentrated procurement power, and sufficient procurement budget, the furniture factory ushered in a “ focus month †for selecting upstream supply, focusing on new materials, new technologies, and new processes .
Innovative selection and evaluation - an independent platform for new materials , new technologies and new processes
" Gathering innovation " is the new exhibition theme of Furnisup . FURNISUP 2011 encourages suppliers to actively introduce new materials and new technologies. The exhibition does not simply pursue the number of exhibitors, but pays more attention to the display of new materials and new technologies. It can be said that at this exhibition, no Exhibitors who launch new products and whose technological innovation capabilities are not outstanding will be very passive, and for all new material or process improvements, they will receive more attention and realize more transaction value. In order to achieve this goal, the exhibition will target paints and chemicals, sheet and surface decoration, upholstered furniture materials, hardware accessories, lighting systems, home decoration and display creativity, carpentry technology, operation technology and other fields, under the guidance of relevant government policies. Professional opinions are provided by industry experts, recommended by the top decision makers of furniture factories, and a group of highly representative enterprises or products are selected. Through the professional platforms of exhibitions and chambers of commerce, such as the furniture industry supply chain committee, procurement professional committee, Industry media, etc. to promote and apply the entire industry. It can be said that this selection has both policy support and industry representativeness, and more importantly, it is the experience and recommendation of the user of the material, that is, the furniture factory, so it will have stronger marketability and objectivity. Last year's exhibition was the first in the industry to launch a unique exhibition model of " joint procurement, furniture factory procurement leaders directly enter the field to negotiate " , and this year, this is the first time in China that such a marketable and objective innovation has been selected.
Procurement Professional Committee - to help the market expansion of high-quality suppliers
China's first trade organization formed by purchasing director brand furniture manufacturers - Guangdong Furniture Association Professional Committee of the procurement will start with FURNISUP 2011 formally established. This is the first time that the Chinese furniture industry has assembled key people in furniture manufacturing in the form of an organization. The purpose is to better and more beneficially establish a procurement management knowledge system in the entire industry, formulate procurement industry standards and specifications, and promote advanced technology and experience in procurement management. Optimize the factory procurement process to improve factory procurement efficiency, actively carry out exchanges and cooperation in procurement and supply chain management, especially to promote the upstream supply of innovative initiatives and products in the entire industry in a clustered manner, and form the entire furniture industry through personal statements and use history The advancement of innovation. FURNISUP 2011 will usher in the first group visit of the Procurement Special Committee, which was not found in the last exhibition, and it is unprecedented in any domestic exhibition of the same type.
Joint Procurement - Let more factory owners pay attention to supply
The last exhibition successfully launched the unique exhibition model of " joint procurement, furniture factory procurement person directly enters the field to negotiate " , which will be further reflected and strengthened at FURNISUP 2011 . First of all, the exhibition will set up the joint procurement negotiation area to be more comfortable and have more complete functions, and in particular to do a good job in the business docking before the start, select the factories with real procurement needs to settle in, and successfully invited 85 brand furniture factories to the site in the last session In this year, in addition to the refinement of furniture manufacturers in Guangdong, the exhibition will also introduce excellent factories from Beijing, Jiangsu, Zhejiang, Sichuan, Hebei and other furniture production concentrated areas to participate together. The scope will be wider and more targeted, and the participation will be effective. It will be more specific and true. Based on this unique exhibition mode, the first " joint procurement business salon " in China will debut at the exhibition. The factory owner and the supplier's head-to-face communicate and negotiate face-to-face, creating a unique and intimate business atmosphere. You may be able to see a lot of factory owners at many exhibitions, but only at FURNISUP 2011 will you be able to reach all the factory owners you want to cooperate with, and like friends, talk to the factory owner up close. Yes, it is the factory owner, not the ordinary purchasing staff, nor the furniture sales staff to take the corporate promotional materials and go back to the business.
Innovation Forum - a feast of purely industrial ideas exchange
FURNISUP 2011 emphasizes technological innovation and industry forefront, and promotes the inter-industry sunshine connection. Unlike the previous and other exhibitions at the same time, the innovation forum of this year's exhibition will firmly eliminate simple listing, empty and exaggerated, self-promotion advertising , Tuning conference, the theme of the forum is tightly focused on industry hotspots such as water-based paints, water-based adhesives, environmentally friendly sheets, ecological leather, etc., upholding a fresh and pragmatic professional attitude, and selflessly sharing the latest ideas from the fields of material application, process promotion, management innovation With experience. The forum will be composed of " Expert Interpretation: Overview of Industry Development, International Trends Discovery, Cutting-edge Trend Forecast " , " Upstream Supply: Introduction of New Materials, Technology Improvement and Implementation, and Process Management " , and the first introduction of " Factory Voice: Quality " by furniture factories To enhance the appeal, define the criteria for selecting materials, and build a strategic relationship " will make everyone attending the meeting gain and inspire.
General Assembly - Triennial Business Opportunity
Chinese furniture industry the only area 5A level organizations, Guangdong Furniture Association Council election scheduled to be held the Fourth and the Fifth Council inauguration ceremony in Guangzhou on June 15. The three major stages of preparation, elections and celebrations for the entire general meeting will start the candidate process from mid- April , which will affect the main production plants and upstream and downstream industrial chains of the entire Guangdong furniture industry. The official list of candidates is expected to be officially confirmed in late May, June 15 will hold a grand ceremony marking the establishment of the province, Beijing, Sichuan, Jiangsu and Zhejiang, and other major production base of furniture brand furniture manufacturers, stores, news media, etc. Will gather in Guangzhou to witness the biggest event of the Chinese furniture industry this year. It is expected that the number of participants will exceed 2,000 for the first time . Among them, the top leaders of enterprises in all fields will be present on the scene. A full general meeting. This is a highlight of the event that the last exhibition and other exhibitions did not have, and it was a great opportunity for suppliers to meet more factory owners. missed? Come back in three years.
20 to 200- better publicity is driven by the wave of innovation
There were 20 cooperative media in the last exhibition , and currently more than 200 media have been promoted in cooperation with Furnisup 2011 , which has fully covered all professional media for furniture and home furnishing. The long-term friendly cooperation with the media can not only better publicize the exhibition, but also better publicize the new materials , new technologies and new processes emerging at the exhibition after the exhibition . 1400 to 4000- create a truly effective professional platform
As a collection of the best furniture brands of Guangdong furniture, Guangdong Furniture Chamber of Commerce is an important guarantee for holding professional materials and accessories exhibitions, that is, we have the best quality of exhibition visitors resources. The actual number of furniture factories present at the last exhibition was 1,427 . The goal of FURNISUP 2011 is to attract more than 4,000 factories with a total of 15,000 people and more than 30,000 high-quality buyers. In addition to the exhibition visitors will be used to promote general practices, such as 3-month period Furniture Fair has distributed more than 100,000 invitations to visit the Guangzhou-Shenzhen, Beijing-Shenzhen Expressway, the Shanghai-Nanjing high-speed, professional outdoor advertising market, the exhibition will be through The organizer's own huge resources provide systematic invitations to the audience, including invitations for members in the province, Beijing Home Furnishing Market Association, Sichuan and Chengdu Furniture Merchants Association, Jiangsu and Zhejiang Furniture Factory, etc. From the beginning of this exhibition, the work of the audience invitation will be professional third-party cooperation. A professional service provider with nearly 15 years of experience in organizing and serving the audience will conduct a one-to-one invitation of 100,000 pieces of data through a 42- person calling team ; At the same time, the exhibition will select 3,000 major furniture factories across the country, invite and organize through a series of VIP initiatives, and the goal is to firmly lock its top decision-makers and direct persons in charge of production and procurement, enterprise management, design and development. These two tasks are not available in the last exhibition, and are rarely seen in the current domestic professional exhibition operations. In addition, this exhibition has begun a certain degree of international promotion and cooperation. At present, there are more than 20 overseas media that have reached cooperation with the exhibition, 11 cooperative exhibitions , 8 cooperative industry organizations , and more overseas will appear on the exhibition site Faces are also rare in the last exhibition.
FURNISUP 2011 only shows the upstream supply related to furniture manufacturing and does not interfere with any furniture exhibition. This is a bold attempt to break the traditional "furniture exhibition in the exhibition". It is also to cater to the transformation of the industry and bring upstream supply stations to the center of the stage Keeping up with the times. Our scale is not the largest, but it must be the only professional business platform; our number of exhibitors is not the largest, but it must be the industry's most innovative and dedicated to the industry.
Let the upstream supply make its own voice, there should be yours in it! For more furniture information , go to http://news.gojiaju.com/
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