"Foreign Machine Tool Enterprises in China" series report:
The financial crisis is also a turning point in the world machine tool industry.
In 2009, Germany and Japan, both of the world's top machine tool manufacturers, suffered heavy losses, with production falling more than 30%.
In the same year, the Chinese machine tool industry and the Chinese economy maintained a synchronized landscape. In the same year, the output value reached 400 billion yuan, with a growth rate of 16%, which became the world's number one machine tool output value, and thus surpassed Japan, which dominated the world's first throne for more than 20 years.
In 2010, China's machine tool industry continued this trend: the industry's total industrial output value reached 550 billion yuan, an increase of 40%.
Today, China's machine tool industry has gathered three major crowns: the largest machine tool consumer, the largest machine tool importer, and the largest machine tool producer.
For foreign companies, the two most attractive or tempting are the first two. As the world's largest machine tool consumer market, China's annual consumption of machine tools is about one-fifth of the world's production, and foreign companies can sell their products to China more.
Before 2009, the number of machine tool companies in the world was not limited in China. From 2010 to 2011, we can clearly feel the speed of foreign investment in China, and its desire is more clear and urgent.
In 2011, we heard the highest repetition rate of foreign-funded enterprises: China is our most important market.
It is under this thought that we see that various performance indicators planned by foreign companies for the Chinese market are growing: exports, sales indicators, and the amount of investment in the Chinese market all require growth, while growth rates are 10%, 20%. To 40%, the figures far exceed the global growth rate of these foreign companies.
China has become a battleground for the world's machine tools. We are proud of this and on the other hand have a lot of urgency: Does China's machine tool companies agree with such industry development? In the face of aggressive and aggressive attacks by foreign investors, how should domestic enterprises respond?
Starting from this issue, this newspaper will launch the topic of “Foreign Machine Tool Enterprises in Chinaâ€. Taking the report and analysis of foreign investment in machine tools in 2011 as the first article, a series of articles such as German, Japanese and European articles were launched to showcase the various performances and strategies of foreign investment in the Chinese machine tool industry, with a view to increasing the understanding of the industry's foreign counterparts.
China has become the world's largest consumer of machine tools, which is an indisputable fact in the past decade.
But the move of large-scale foreign investment in China like 2011 has been the first in several years.
This is also based on the following facts.
Chinese machine tools have been experiencing huge import deficits in recent years. By 2010, the deficit of China's machine tool industry reached more than 10 billion US dollars. In terms of imports, the net import of machine tool industry in 2010 increased by 6.37 billion US dollars.
Imports remain high and there is a growing trend. Since 2000, the trade deficit of import and export of machine tools and tools in China has increased year by year. By 2010, China's imports of machine tool products totaled US$15.72 billion, a year-on-year increase of 62.0%, and an increase of 27.8% from the highest recorded record in 2008.
CIMT, which is held every two years in China, is full of people, and the booth satisfaction rate is only 40%~50%. Due to the popularity of exhibitors, this exhibition has already been the third largest machine tool exhibition in the world. Promoted to the top. In April 2011, CIMT2011, half of the more than 1,200 exhibitors participated in the exhibition, showing a high degree of internationality.
The market prospects of foreign machine tools, especially high-end products in China, are undoubtedly the great driving force for the layout of foreign businessmen.
Foreign sales of products are high
According to the National Bureau of Statistics, among the more than 4,000 enterprises in China's machine tool industry, the proportion of Hong Kong, Macao and Taiwan and foreign-controlled enterprises is over 10%. Among them, there are mainly direct factories in China, such as Germany's DMG, Slyfolin, Japan's Mitsubishi Electric, Sodick, the United States Harding, Haas, Sweden's Sandvik, Seco, and Doosan of South Korea.
Judging from the top ten companies in the world of machine tools, in addition to Shenyang Machine Tool and Dalian Machine Tool for domestic enterprises, 6 of the other 8 companies directly invest or joint ventures in China. The six are: Demaggi, Yamazaki Mazak, Mori Seiki, Otsuka, Doosan, and Agie Charmilles.
The operation of these machine tool foreign companies in China is optimistic. According to our survey, 66% of foreign companies surveyed reported that their sales in the Chinese machine tool market are ideal.
Dr. Kappi, Chairman of the Board of Directors of the Jimmet Group, said in April that DMG’s sales in China were 100 million Euros in 2010, accounting for 13% of the total sales of the Gemmet Group. China has become the second largest market for DMG after Germany.
Japan's Amada Co., Ltd. is a world-renowned sheet metal machining manufacturer. Its special Takagi Jun has revealed at CIMT2011 that in 2010, Tiantian's sales in the Chinese market were 1 billion yuan, accounting for 8% of the company's global market share. In 2011, the company expects the output value of the Chinese market to grow by 25%.
Kunming Daos is a joint venture between Czech Dows and Kunming Machine Tool. It mainly produces planing and horizontal machine tools with a high output value. Since the establishment of the joint venture company in 2005, the joint venture company has sold 100 machine tools in China in the five years to 2010.
Expanding Chinese investment
Since the 1970s and 1980s, some foreign companies have successively invested and built factories in China. According to the survey, 57% of the foreign companies surveyed said they have established factories in China.
Take Demaghi as an example. They entered China in the 1990s, and now the Shanghai factory has reached 300 people. Tiantian came to China earlier. In 1982, they invested 18 million US dollars to build three production and manufacturing bases for machines, molds and band saw blades, covering an area of ​​1,200 square meters, which has been nearly 30 years. In the same era, the Swedish market opened to the SKF Group. They entered China in 1986. By 2010, SKF’s sales in China had reached 7.3 billion yuan, with 12 production bases and more than 4,500 employees.
Thanks to the rapid growth of the Chinese market, especially since the financial crisis, when the machine consumption of other countries in the world has shrunk, the Chinese market is still growing strongly, which makes foreign companies have China as the growth point of sales. According to the survey, 58% of the respondents indicated that they will have new investment plans in the Chinese market in 2011.
Some foreign companies bring their products directly to the Chinese factory for production. DMG executives said they will gradually transfer many products to China for production. For example, DMG's DMU series will be produced in China in the third quarter of 2011.
Some foreign companies simply invest in new factories in China. SKF Group President and CEO Tang Muqiang said in Dalian in March that SKF will establish a new plant in Jinan, Shandong Province with a total investment of about 590 million Swedish kronor (about 600 million yuan). The area is 16,000 square meters. Tian Tian said that in 2013, a new factory will be established in China.
Dows is a Czech company that produces horizontal machine tools. Due to the successful cooperation of Kunming Daos, the Dow headquarters has also increased its expansion in China. In 2011, they recently established a sales headquarters in Shanghai to carry out sales and after-sales service of original machine tools. Peter, the head of Shanghai Daosi Machine Tool Co., Ltd., told China Industry News that during the 10 years from 1995 to 2005, Dows headquarters sold 50 machine tools in China. However, the joint venture company has achieved twice the sales volume of the Dows headquarters in 10 years in five years. The headquarters realized the huge potential of the Chinese market. In 2011, the headquarters set up a sales plan for the Shanghai sales headquarters to sell 20 original machine tools. From January to April 2011, Shanghai sales headquarters has sold seven or eight units.
Generally optimistic about the Chinese market
From the interviews of China Industry News reporters on dozens of foreign companies in CIMT2011, they have expressed good expectations for the Chinese market almost in a word. The survey results also showed the same trend: 67% of the companies surveyed are optimistic about the Chinese market, and believe that the Chinese machine tool industry will have great development in the future.
Mr. Giancarlo Losma, President of the Italian Machine Tool, Robotics and Automation Manufacturers Association, and Lai Shiping, the chief representative of the Italian Foreign Trade Commission's Beijing office, expressed the following consensus in an interview with China Industry News: Italy's machine tool exports to China are expected to increase by 20% in 2011. . It is understood that China's machine tool equipment purchased from Italy in 2010 was 350 million euros. At that time, 15% of the output value of Italian machine tools was sold to China, surpassing the total volume of exports to Germany, and jumped to the first place in Italy's export destination. Mr. LOSMA also cited the self-operated company LOSMA as an example of the good development of Italian machine tools this year. The company's sales in the first quarter of 2011 increased by 52.5% year-on-year.
In 2011, the growth rate of the Tiantian China market is expected to reach 25%. In an interview with China Industrial News reporter, Tiantian's specialist Takagi Jun repeatedly emphasized that "China's economic development is too fast, and the market's growth rate is too high. Tiantian should strengthen the operation of its brand strategy and strive to keep up with the development requirements of the Chinese market."
EMAG Machine Tool Group is a German company that produces vertical lathes. He Haoran, president of EMAG China, said at CIMT2011 that the growth rate of EMAG in China in 2011 will not be doubled even if it does not double. The reason why they are so proud is that they have the bottom line of outstanding performance in 2010: the output value of the Chinese market in 2010 was 500 million yuan, doubled from the previous year. He Haoran also announced that to increase the output of the EMAG China plant, the area of ​​the Taicang plant will double. At the same time, it is also preparing to establish a new factory in Nanjing to produce parts and components. In the future, it will form a production center with Nanjing as its production base and Taicang as a technology center.
Due to the general expectations of the Chinese market, many foreign companies have been deployed in China. In addition to establishing production bases, many related institutions and facilities have been established to better conduct business in China. Hanma, president of DMG China, said that in 2011, DMG China's production will double, and it is planned to establish a technology center in Xi'an in 2011. Tiantian is prepared to invest US$25 million to invest in China to establish a financial services company, and to raise funds for customers by means of financial leasing and installment payments.
Investigation Report: CIMT2011 International Exhibitor Survey Report
In April 2011, the 12th China International Machine Tool Show (CIMT2011) was held in Beijing. International exhibitors from 29 countries including Germany, the United States and Japan accounted for half of the total number of exhibitors, and the exhibition area reached 50%. . Internationally renowned companies in the machine tool industry have also participated in various exhibitions, such as DMG, Slyfolin, EMAG, Haas, Mazak, Doosan, Sodick, Daxie, Rees GF AgieCharmilles, Hamer, Indai Kesi, Mori Seiki and so on. These international exhibitors showcase their latest products and technologies, and many of them are exhibited for the first time in China.
In order to investigate the development of international machine tool enterprises and the status quo of China's machine tool market, China Industrial News carried out a survey of machine tool foreign companies at the exhibition, issued 120 questionnaires, and recovered 96 copies, and obtained a large amount of detailed data. The following survey data Collected on April 12, 2011. The companies surveyed include Spock CNC Technology (Shanghai) Co., Ltd. in Switzerland, MCM machining center in Italy, JOBS in Italy, machine tool manufacturing company, LVD company in Belgium, and the Jimmet Group in Germany.
Among the respondents, the number of other managers (24%) and middle managers and managers (23%) was the highest, followed by skilled workers (13%). This shows that in addition to providing basic management personnel for the exhibition, foreign companies have also transferred a large number of technicians to the site to meet the technical knowledge needs of customers and audiences. In addition, the industry distribution of the companies surveyed was: tools (24%), CNC systems (20%), machining centers (16%), heavy-duty machine tools (12%), and gold-cutting machines (10%). The self-sufficiency rate of Chinese functional components is relatively low. In particular, many of the key and high-end components need to be imported from abroad. This exhibition has a large number of foreign companies participating in cutting tools and numerical control systems. It also shows that foreign companies are targeting this market vacancy. Sales in the Chinese market.
As shown in Figure 1, 67% of the companies surveyed are optimistic about the Chinese market. They believe that the Chinese machine tool industry will have a great development in the future, followed by 22% of the companies surveyed. They believe that the Chinese machine tool industry will develop in the future. However, the growth rate will slow down, and only 8% of the respondents believe that the current situation is unclear.
“China is the largest market for machine tool consumptionâ€, which is the consensus reached by many international exhibitors. Dr. Kappi, chairman of the board of directors of the world-renowned machine tool manufacturer Jimet Group, said at the show that China accounted for 13% of the total sales of the DMG Group. China is the second largest market for DMG after Germany. It is expected that in 2011, the company's DMG machine products will reach a sales volume of 14 billion euros worldwide.
The high attention to the Chinese market has prompted many international exhibitors to realize localized production in China.
In 2002, DMG set up a factory in Shanghai. Some of the products have already achieved 100% local production. For example, DMG's Ecoline series products developed for the Chinese market are completely produced in China. At the same time, DMG's products produced in Shanghai are exported to all parts of the world in addition to domestic sales. Not only DMG, but also many foreign companies such as Sly Fulin, EMAG, Haas, etc. also invested in China.
According to the survey, 57% of the foreign companies surveyed said that they have multiple processing plants in Shanghai, Wuhan and other places in China. Not only that, but 58% of respondents said they will have new investment plans in the Chinese market this year. For example, Shanghai Robotics Co., Ltd. plans to expand the new plant this year. Makino Machine Tool Co., Ltd. said it has a high investment quota in the Chinese market this year.
When asked “What is your evaluation of the latest technologies and products in this exhibition?â€, 46% of respondents believe that there are many new technologies and products in this year's Machine Tool Show, and 27% of respondents think that new There are not many technologies and products (see Figure 2). Wu Bolin, executive vice president of China Machine Tool Industry Association, said that many foreign exhibitors showed their latest products, and many products were debuted in China. For example, DMG has chosen to showcase 28 of the best performance machines and has exhibited the CTXdelta and DMU600P new machines for the first time in the world. The EKG machine's K200 hobbing machine is a heavy hit, combining advanced technology with the ultimate in versatility and femininity.
The survey shows that the vast majority of foreign companies have participated in CIMT, and nearly 92% of the respondents indicated that they have participated in previous exhibitions, and many companies participate every time. From the survey of activities of interest to foreign companies, they can find that they have a strong interest in exhibits and technology promotion activities (63%), and the response to the opening ceremony is flat. At the same time, technical exchange lectures have been widely welcomed by foreign companies, and its recognition has reached 27%. This statistic indicates that the survey is consistent with the main purpose of exhibiting by most exhibitors. Exhibitors participate in the exhibition, on the one hand to show their latest technological achievements, and to negotiate business with customers, on the other hand to understand and learn the latest technological achievements of other peers and the development status and trends of the machine tool industry. It is understood that only MAG Meiaige Industrial Automation Systems (Shanghai) Co., Ltd. has held 10 technical exchange seminars on the theme of “The latest processing technology and solutions for key industries such as aerospace and automotiveâ€, attracting many Audience.
Due to the attractiveness of the Chinese market and the international influence of the exhibition, according to this survey, 78% of foreign companies have reached and initially achieved the purpose of introducing products, technology and communication.
In addition, most foreign exhibitors said that sales in the Chinese market are in good condition. As shown in Figure 3, 66% of the foreign-invested companies surveyed in China's machine tool market are in good condition, and 33% of foreign-invested companies sell in China.
Although it is regarded as the world's second largest economy and "manufacturing power", China's machine tool production is only big but not strong. As shown in Figure 4, only 14% of foreign companies use their Chinese counterparts as their competitors. Among the major competitors in their rankings, European countries ranked first with 43%; followed by Japan and other Asian countries with 24%; and third, the United States and other American countries, with 15%.
Since 2006, China has attached great importance to the development of equipment manufacturing industry, and in 2009 began to implement major projects for CNC machine tools specifically for the machine tool industry, and has achieved certain results. According to the survey results, nearly half (46%) of the foreign investors surveyed did not regard this policy as a threat. They believe that China's relevant support policies will not affect its investment and development in the Chinese market. Only 27% of foreign investors believe that these support policies have a great impact on them, and it is recommended to cancel them. According to statistics, imported and original products account for 85% of the domestic high-end machine tools market, while more than 70% of domestic CNC machine tools are produced from simple economical CNC machines with low added value. As a capital-intensive and technology-intensive machine tool industry, core technology is still the key to the development of machine tool enterprises. If it is only through the promotion of national policies, whether the industry can achieve technological and institutional breakthroughs is still debatable. The real push for the industry is always the market, the demand, and the constant innovation of technology.
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