In 2011, China ushered in a promising "12th Five-Year Plan". At the same time, we also have to face this reality: In 2011, the country has successively introduced eight new country policies and sales restriction policies. Policy pressures have caused the pessimism in the property market to spread day by day, and the property market sales have entered the curve of cooling passages. In addition, the wages of fuel, raw materials, and labor in the market have risen steadily, causing rising production costs. Multiple pressures have directly affected the entire real estate and home industries. The development, and then affect its downstream industry - wood flooring industry.
In addition, because wood flooring has encountered US anti-dumping and anti-subsidy lawsuits, many flooring companies have already prepared for export to domestic sales. Therefore, the domestic flooring market is unprecedentedly fierce. Under such circumstances, flooring companies are waiting to see what they are waiting for. To wait for an opportunity, or to adjust the mentality and actively respond to the financial crisis after another round of survival of the fittest. Ebb Tide, how to survive in the competition, under the pressure of China's flooring companies how to face transformation and leapfrog, this is the wood floor companies need to think deeply.
Rapidly occupying the market and accelerating the integration of industrial structure competition In 2011, it was the year that the flooring companies competed comprehensively and quickly seized the market. Some of the small businesses have been unable to stand the cruelty of the competition has already withdrawn from the flooring industry, and many companies are striding into the flooring industry. Therefore, the competition and integration of the flooring industry has come. According to market research, traditional solid wood flooring is popular with consumers because of its natural and beautiful texture and comfortable feet. Consumers in East China are even more interested in it. However, with the shortage of raw materials, the price of solid wood flooring continues to rise. Therefore, solid wood flooring is gradually favored by high-end consumers. Due to its variety of fancy varieties and reasonable prices, laminate flooring is widely used in second- and third-tier cities. Multi-layer solid wood composite flooring has the natural texture of solid wood flooring, not easily deformed, can be used for normal temperature home floor decoration, but also as a floor heating floor, and the price is moderate, it is popular in major cities, and three-tier solid wood Due to the slightly higher price, laminate flooring is only favored by some consumers.
1. The company expands from a single category of wood flooring to the production and sale of multi-category wood flooring such as Nature, Living Home, Fillinger, Kendelia, Shengda, Ronghui, Xujia, New Oasis, Hongxing, Parrot The first and second-tier brands such as Tiange, Fulijia, and Shikang have gradually expanded their production and sales from solid wood flooring or pure laminate flooring to wood flooring, laminate flooring, and even bamboo flooring and softwood.
2. Enterprises from flooring products involved in home All-round wood products companies not only produce floor products, but wooden doors, furniture, stairs, handrails and other wood deep processing products are involved. Make use of the old brand new product and new image to rejuvenate new business opportunities, product adjustments, and actively promote and implement the second and third line brands, such as nature, living homes, beautiful islands, Jinqiao, North America Maple Love, Jiusheng, Longsen, Dayishu, Geer The brands such as Sen and Xu have broadened their products, thus enhancing their overall competitiveness.
Adjusting the marketing strategy The 2011 market was affected by the real estate control policy. The home market has been quiet since 2010. However, rigid demand for housing has always existed, and it is still relatively large. In particular, recently, affordable housing projects in many cities across the country have been fully pulled. For this reason, in the situation of severe overcapacity and oversupply in the market, wood flooring companies must strictly control the quality of their products and compete for market share with products that are cost-effective and high quality. In the "Twelfth Five-Year Plan", China's economic restructuring was proposed, and reviewing the development of the Chinese flooring industry for more than 20 years is an extensive development model. How to break through and break through in the homogenization competition in the key period of transformation, and only pay attention to the market at all times? Development and change, and constantly adjust the corporate strategy, always regard innovation as the eternal subject, that is, product innovation, marketing innovation can become the leader in the fierce competition in the market survival of the fittest.
First of all, subdivided market consumers are now entering rational consumption when purchasing home products. Therefore, in the operation of the brand, avoid impetuousness and should be down to earth. Over-reliance on film and television stars as spokespersons and concept operations will be counterproductive. The sales and after-sales service should be gradually strengthened to make it into the brand's content. Brand building should highlight individuality. The more prominent the personality of the brand, the more focused target consumers will be. The consumers with different needs will actively pay attention to the relevant brands, so that the wooden floor market will not appear to push, fight price war, and each other. Grab customers.
Then, the marketing terminal inter-connected marriage As the real estate industry is affected by the state's regulation and control policies, the real estate boom has gradually entered silence, and it has a direct impact on its downstream industries - the wood flooring industry, making wood flooring companies and distributors face unprecedented pressure. . In order to break through, companies have adopted brand and brand strategy to huddle, and have taken a strong share of market share. That is, using the strength of brand alliances, complementing products, and the influence of famous brands, etc., highlights the marketing advantages of the brand alliance. Form one-stop home service in the market terminal, such as nature, living home, North American Maple, and other brands to build a one-stop service for home decoration in the terminal marketing of home stores, and extend the product on the basis of their own wood floor products. Other industries of building materials, such as wooden floors, sanitary ware, wooden cabinets, ceilings, and even lamps, are committed to becoming a comprehensive and professional one-stop product marketing alliance in the home market. This cross-industry marketing alliance is for consumers. The attraction is: the complete range of building materials in home renovation, consumers save time and effort, but also reduce the cost of procurement, and these alliances are trustworthy brands, so consumers feel comfortable buying peace of mind.
This alliance's operating mode has many forms. On the site of the building materials supermarket, information dissemination and information sharing can also be carried out in the stores of each brand. Inter-market marriage of marketing terminals is an effective way for customers to share resources, reduce marketing costs and upgrade brands, and will become a trend of development.
Secondly, it is accepted by the majority of netizens that it actively uses the characteristics of time-saving, labor-saving, peace-of-mind, cost-saving, and convenient payment for online purchase of online shopping. However, the pattern of product sales in the home decoration industry still remains in the traditional terminal marketing model. Full integration into this service trend. The advantages of online shopping for businesses are:
(1) Reducing the cost of sales: No need to rent a shop in front of the house, saving the decoration costs, and not having to hire a large number of sales staff, saving money.
(2) Wide coverage of network sales: The network sales coverage is very wide, and it can cross regions or even the whole country, and is not subject to time restrictions.
(3) Fairness in competition: The cost of building an online marketing platform on the Internet is low. Both big and small brands can afford economic expenditure. A fair competition platform can be set up. As long as products are genuine and cost-effective, they can all be on the same starting line. However, because wood flooring has its own characteristics, although flooring products can confirm the type of flooring, color, model, and price on the Internet, it is not a single quantity, but is composed of numerous plates, so when selected products and consumers receive products Inconsistent or inconsistent product quality and post-layout issues, etc., how to solve this series of problems must be set in advance online shopping businesses in the system and measures, so as to improve online shopping, although there are already some floor companies have opened an online shopping mall , still to be perfected.
In short, online shopping saves time, effort, and cost, and payment is convenient, but there are also various problems in the special performance of flooring products. This is a new thing that will become an important model for floor terminal sales as the era progresses gradually. one.
(4) The sales terminal is flattened: the traditional relationship between terminal sales and the enterprise is the general agent of the province or the agency of the agency of the county and the agency of the county. Not only does the intermediate link have problems, it cannot solve it immediately, and the intermediate link is increased. The cost of sales required, resulting in increased retail costs, all costs will eventually be transferred to the consumer's retail price, and some companies cancel the intermediate links in order to increase the price/performance ratio, and directly establish the direct marketing of the branch companies in large cities. In order to save on store rental fees, the company established a warehouse and logistics center in the outskirts of the city, established a simple exhibition hall at the site, and gained the trust of consumers through a good service system established by the brand's popularity and reputation, and completed the product directly in storage. The transaction, this marketing model can effectively and significantly reduce the price of terminal sales products, strengthen the competitiveness of the market, is a potential sales model.
In addition, because wood flooring has encountered US anti-dumping and anti-subsidy lawsuits, many flooring companies have already prepared for export to domestic sales. Therefore, the domestic flooring market is unprecedentedly fierce. Under such circumstances, flooring companies are waiting to see what they are waiting for. To wait for an opportunity, or to adjust the mentality and actively respond to the financial crisis after another round of survival of the fittest. Ebb Tide, how to survive in the competition, under the pressure of China's flooring companies how to face transformation and leapfrog, this is the wood floor companies need to think deeply.
Rapidly occupying the market and accelerating the integration of industrial structure competition In 2011, it was the year that the flooring companies competed comprehensively and quickly seized the market. Some of the small businesses have been unable to stand the cruelty of the competition has already withdrawn from the flooring industry, and many companies are striding into the flooring industry. Therefore, the competition and integration of the flooring industry has come. According to market research, traditional solid wood flooring is popular with consumers because of its natural and beautiful texture and comfortable feet. Consumers in East China are even more interested in it. However, with the shortage of raw materials, the price of solid wood flooring continues to rise. Therefore, solid wood flooring is gradually favored by high-end consumers. Due to its variety of fancy varieties and reasonable prices, laminate flooring is widely used in second- and third-tier cities. Multi-layer solid wood composite flooring has the natural texture of solid wood flooring, not easily deformed, can be used for normal temperature home floor decoration, but also as a floor heating floor, and the price is moderate, it is popular in major cities, and three-tier solid wood Due to the slightly higher price, laminate flooring is only favored by some consumers.
1. The company expands from a single category of wood flooring to the production and sale of multi-category wood flooring such as Nature, Living Home, Fillinger, Kendelia, Shengda, Ronghui, Xujia, New Oasis, Hongxing, Parrot The first and second-tier brands such as Tiange, Fulijia, and Shikang have gradually expanded their production and sales from solid wood flooring or pure laminate flooring to wood flooring, laminate flooring, and even bamboo flooring and softwood.
2. Enterprises from flooring products involved in home All-round wood products companies not only produce floor products, but wooden doors, furniture, stairs, handrails and other wood deep processing products are involved. Make use of the old brand new product and new image to rejuvenate new business opportunities, product adjustments, and actively promote and implement the second and third line brands, such as nature, living homes, beautiful islands, Jinqiao, North America Maple Love, Jiusheng, Longsen, Dayishu, Geer The brands such as Sen and Xu have broadened their products, thus enhancing their overall competitiveness.
Adjusting the marketing strategy The 2011 market was affected by the real estate control policy. The home market has been quiet since 2010. However, rigid demand for housing has always existed, and it is still relatively large. In particular, recently, affordable housing projects in many cities across the country have been fully pulled. For this reason, in the situation of severe overcapacity and oversupply in the market, wood flooring companies must strictly control the quality of their products and compete for market share with products that are cost-effective and high quality. In the "Twelfth Five-Year Plan", China's economic restructuring was proposed, and reviewing the development of the Chinese flooring industry for more than 20 years is an extensive development model. How to break through and break through in the homogenization competition in the key period of transformation, and only pay attention to the market at all times? Development and change, and constantly adjust the corporate strategy, always regard innovation as the eternal subject, that is, product innovation, marketing innovation can become the leader in the fierce competition in the market survival of the fittest.
First of all, subdivided market consumers are now entering rational consumption when purchasing home products. Therefore, in the operation of the brand, avoid impetuousness and should be down to earth. Over-reliance on film and television stars as spokespersons and concept operations will be counterproductive. The sales and after-sales service should be gradually strengthened to make it into the brand's content. Brand building should highlight individuality. The more prominent the personality of the brand, the more focused target consumers will be. The consumers with different needs will actively pay attention to the relevant brands, so that the wooden floor market will not appear to push, fight price war, and each other. Grab customers.
Then, the marketing terminal inter-connected marriage As the real estate industry is affected by the state's regulation and control policies, the real estate boom has gradually entered silence, and it has a direct impact on its downstream industries - the wood flooring industry, making wood flooring companies and distributors face unprecedented pressure. . In order to break through, companies have adopted brand and brand strategy to huddle, and have taken a strong share of market share. That is, using the strength of brand alliances, complementing products, and the influence of famous brands, etc., highlights the marketing advantages of the brand alliance. Form one-stop home service in the market terminal, such as nature, living home, North American Maple, and other brands to build a one-stop service for home decoration in the terminal marketing of home stores, and extend the product on the basis of their own wood floor products. Other industries of building materials, such as wooden floors, sanitary ware, wooden cabinets, ceilings, and even lamps, are committed to becoming a comprehensive and professional one-stop product marketing alliance in the home market. This cross-industry marketing alliance is for consumers. The attraction is: the complete range of building materials in home renovation, consumers save time and effort, but also reduce the cost of procurement, and these alliances are trustworthy brands, so consumers feel comfortable buying peace of mind.
This alliance's operating mode has many forms. On the site of the building materials supermarket, information dissemination and information sharing can also be carried out in the stores of each brand. Inter-market marriage of marketing terminals is an effective way for customers to share resources, reduce marketing costs and upgrade brands, and will become a trend of development.
Secondly, it is accepted by the majority of netizens that it actively uses the characteristics of time-saving, labor-saving, peace-of-mind, cost-saving, and convenient payment for online purchase of online shopping. However, the pattern of product sales in the home decoration industry still remains in the traditional terminal marketing model. Full integration into this service trend. The advantages of online shopping for businesses are:
(1) Reducing the cost of sales: No need to rent a shop in front of the house, saving the decoration costs, and not having to hire a large number of sales staff, saving money.
(2) Wide coverage of network sales: The network sales coverage is very wide, and it can cross regions or even the whole country, and is not subject to time restrictions.
(3) Fairness in competition: The cost of building an online marketing platform on the Internet is low. Both big and small brands can afford economic expenditure. A fair competition platform can be set up. As long as products are genuine and cost-effective, they can all be on the same starting line. However, because wood flooring has its own characteristics, although flooring products can confirm the type of flooring, color, model, and price on the Internet, it is not a single quantity, but is composed of numerous plates, so when selected products and consumers receive products Inconsistent or inconsistent product quality and post-layout issues, etc., how to solve this series of problems must be set in advance online shopping businesses in the system and measures, so as to improve online shopping, although there are already some floor companies have opened an online shopping mall , still to be perfected.
In short, online shopping saves time, effort, and cost, and payment is convenient, but there are also various problems in the special performance of flooring products. This is a new thing that will become an important model for floor terminal sales as the era progresses gradually. one.
(4) The sales terminal is flattened: the traditional relationship between terminal sales and the enterprise is the general agent of the province or the agency of the agency of the county and the agency of the county. Not only does the intermediate link have problems, it cannot solve it immediately, and the intermediate link is increased. The cost of sales required, resulting in increased retail costs, all costs will eventually be transferred to the consumer's retail price, and some companies cancel the intermediate links in order to increase the price/performance ratio, and directly establish the direct marketing of the branch companies in large cities. In order to save on store rental fees, the company established a warehouse and logistics center in the outskirts of the city, established a simple exhibition hall at the site, and gained the trust of consumers through a good service system established by the brand's popularity and reputation, and completed the product directly in storage. The transaction, this marketing model can effectively and significantly reduce the price of terminal sales products, strengthen the competitiveness of the market, is a potential sales model.
1. Iron Fence: This type of fence is made from iron, which is a strong and durable material. It is often used for security purposes due to its robustness. Iron fences are also aesthetically pleasing and can add a touch of elegance to any property.
2. Metal Spear Fence: This type of fence is characterized by its spear-like tops, which can deter potential intruders. It is usually made from metal, making it sturdy and long-lasting. Metal spear fences are often used for commercial properties or large estates.
3. Zinc Steel Fence: This type of fence is made from steel that has been galvanized with a layer of zinc. The zinc coating helps to prevent rust and corrosion, making the fence more durable. Zinc steel fences are often used for industrial or agricultural purposes.
4. Decorative Fence for Garden: This type of fence is designed to enhance the beauty of a garden rather than for security purposes. It is often made from a variety of materials, including wood, metal, and vinyl. Decorative fences can come in a range of styles, from traditional picket fences to more modern designs.
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