China's hardware emerged from the post-crisis and welcomed the second spring of exports

For a long time, China's hardware industry is a typical export-oriented industry, and exports have always been the engine of the Chinese hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the 'export engine' of the Chinese hardware industry, causing the hardware industry to fall into a dilemma.

With the hard work of the year 2009, the export situation of the hardware industry has clearly improved in 2010. The Chinese hardware industry is gradually emerging from the post-crisis era, ushering in the 'second spring' of exports.

In March 2011, China Hardware Industry Association (CIHS), one of the organizers of the China Hardware Association, summarized and released the “Analysis and Analysis of Customs Statistics of Import and Export of Hardware Products in 2010” based on customs statistics. According to the report, in 2010, the total import and export of hardware products reached US$74.923 billion, which represents a year-on-year increase of 30.1% compared to 2009. Among them, the total value of exports was 57.51 billion U.S. dollars, an increase of 31.4% year-on-year.

In terms of export destinations, Asia was US$187.86 billion, up 27.1% year-on-year; Europe was US$16.898 billion, up 34.1% year-on-year; North America was US$13.568 billion, up 29.2% year-on-year; Africa was US$3.152 billion, up 28.1% year-on-year. Latin America was US$3.5 billion, an increase of 61% year-on-year; Oceania was US$1.607 billion, a year-on-year increase of 28.3%.

The top few countries and regions of export products are still in order: the United States, Japan, Germany, the Russian Federation, Hong Kong, China, and the United Kingdom. Compared with 2009, the following three exporting countries have been added: Greenland, North America; Gaby Islands, Oceania, and the Marquesas Islands. At the same time, compared to 2009, there is no reduction in exporting countries. A total of 226 export countries and regions have been reached.

These data indicate that the export situation of China's hardware products has clearly improved. As China's hardware industry's main export platform, China International Hardware Exhibition has also overcome a lot of difficulties, ushered in a new turn. Ms Shi Xiaolan, executive vice president of the China Hardware Association and the organizer of China International Hardware Exhibition, said.

In 2009 and 2010, where exports were facing difficulties, China International Hardware Exhibition put forward the guiding principles of walking on both legs of foreign trade and domestic demand, through domestic demand to make up for the lack of foreign trade demand; opened China International Building Hardware Exhibition (CIBHS) and China International Lock, The two special exhibitions of Security Products Exhibition (CILS) segmented the categories and services of exhibits; increased investment to expand foreign trade channels, and increased demand for South America, the Middle East, Africa, Russia, South America, and Oceania, Japan and South Korea and other emerging market professional purchasers to ensure the number of overseas buyers and quality of the exhibition; through the establishment of cooperative relations with well-known domestic building materials city, hardware and building materials markets, home stores, etc., to invite their participation in the procurement; and many domestic The hardware, building materials, home furnishing industry distributors and other agencies cooperated to jointly organize large purchasing groups to attend the conference; organized gold buyer activities to provide financial subsidies for exhibitors to hold dealer conferences during the exhibition to help companies expand their domestic sales channels. Stone chairman said.

In addition, the China International Hardware Show successfully attracted attention from all walks of life both at home and abroad through activities such as the China Real Estate Industry and Related Industries Development under the New Deal's Summit Forum, Faucet Industrial Design Competition, China Hardware New Products Exhibition and Publication, and Architectural Hardware Product Sourcing Fair. And participation has achieved a good response.

These measures have played a big role in the hardware industry in distress, and also made the exhibition a bright spot and a grand event for the Chinese hardware industry in the financial crisis. President Shi said that in the face of new opportunities for export recovery, China International Hardware Show will continue to give full play to its advantages and help exhibitors re-expand the traditional European and American markets while maintaining their efforts in the development of emerging markets and taking into account domestic domestic demand.