Chengdu furniture industry may slowly pick up next year

The property market regulation is not the first year. It is not a day or two for the Chengdu furniture industry to experience the "cold winter" as a downstream industry, but even in the endless mountains and rivers, it often flashes the light of hope. Although there are fewer people buying houses and consumer demand is falling, the implementation of various policies has also made the home furnishing industry increasingly standardized. Looking back on the upcoming 2012, although there are still some shortcomings, but also allow business operators to find opportunities with greater courage and courage, actively innovate, and promote the development of the industry.

Policies help Chengdu furniture industry standardize

In 2012, the Chengdu furniture industry seemed to attract the most "policy" attention, from the publication and implementation of various norms and standards, to the exchange of information such as trade-in and public rental housing design atlas, all of which reflected the strong desire to boost the industry market. As Wang Linpeng, the president of Actual Home Group said, there are only weak companies, no weak industries. The upstream real estate industry is indeed in a period of tight regulation, but the downstream home furnishing industry does not necessarily have to rely on real estate to survive.

In this year, the introduction of the Chengdu Children ’s Furniture Standard, the new national standard of mahogany, and the design standard of public rental housing played a regulatory role in the industry. Efforts made by a healthy lifestyle. However, the most worth mentioning in 2012 is that the furniture is replaced with old ones. On the one hand, it provides consumers with opportunities to use waste and improve their lives. On the other hand, it also stimulates new consumption points. Many participating companies have said that the trade-in replacement has driven 30%. The increase in sales around has greatly boosted industry confidence.

Recently, there is news that the relevant national departments and the industry association will successively launch four major standards such as "Quality Acceptance Standards for Residential Interior Decoration Engineering" and "Quality Acceptance Standards for Family Interior Decoration 2013". Just like these upcoming new standards, the introduction of any policy is not a one-time implementation. The policies introduced this year, whether they continue and whether they are truly accepted by the market, need to look forward to more efforts next year .

Chengdu's furniture industry may slowly pick up next year

Although the industry is saying that this year's environment is not good, the implementation of various positive policies has brought many opportunities for the industry. Major companies are also showing their magic in such an environment. Not only are there endless marketing ideas, micro-films, blasting marketing, chili marketing and other means are different, but while actively "jumping" also made 2012 an "event" In many years, the "poison floor" incident and the double 11 "pseudo-data incident also occurred frequently this year.

An "event" is better than a pool of standing water. For the development of next year, many business owners are still full of confidence in an interview with reporters. Wang Wei, vice president of Red Star Macalline and general manager of Beijing-Shanghai & Southwest Region, believes that if 2012 is a year of great changes in the market structure, then there will be a growth in the market in 2013. Zhao Jianguo, chairman of Jimei Home Furnishing, also said that the party's "18th National Congress" proposed to build a "beautiful China" and "double the people's lives", which will bring new confidence and increase to the home furnishing market.

From the perspective of favorable policies and hot events, this year's Chengdu furniture industry is a very lively year. Any industry, whether it is happy or not, is no exception. The home furnishing industry is no exception, so whether it is experience or lessons, there are It is conducive to the development of the industry in a more standardized and healthy direction.

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