Invitation Letter of the 4th Shanghai Home Expo

Invitation Letter of the 4th Shanghai Home Expo
Build the first platform for decoration procurement in China

Time: September 9, 2011 â€” 4

Venue: Shanghai Everbright Convention and Exhibition Center ( No. 88 Caobao Road )

Organizer: Shanghai Decoration Industry Association

Organizers: Shanghai Huamo Exhibition Service Co., Ltd., China International Trade Piercing Association Taizhou City Committee

Supporting units: Shanghai Urban and Rural Construction and Transportation Commission, Shanghai Pudong CCPIT, Shanghai Taizhou Chamber of Commerce, Guangzhou CCPIT, Wuxi CCPIT, Nantong CCPIT, Wenzhou CCPIT, Jiaxing CCPIT, Jinhua CCPIT

Statistics of past home fairs

More than 48,000 people visited and purchased, with a turnover of 230 million yuan, highlighting the style of China's home furnishing procurement exhibition

Â "First Shanghai Home Expo" was successfully held in December 2009, 500 booths, an exhibition area of 10,000 square meters, more than 200 exhibiting companies, 1.5 million people visited the purchase, closing more than 9,000 yuan.

"The Second Shanghai Home Expo" on July 17, 2010 -19 days successfully held in Everbright Convention & Exhibition Center, setting off a frenzy of home improvement purchases, 1000 booths, an exhibition area of 20,000 square meters, dozens of Ding-class home improvement business Joining hands with hundreds of first-line brands of building materials and home furnishing, the whole show was on display, 28,000 people visited and purchased, and the turnover was 135 million yuan. Casting a "vane" that leads Shencheng's decoration procurement and home consumption.

"Third Shanghai Home Expo" on March 11, 2011 -13 days successfully held at the Everbright Convention and Exhibition Center, 1,500 booths, an exhibition area of 30,000 square meters, more than 30 Ding-class home design company, more than a thousand first-line home The brand debuted with more than 48,000 visits and purchases, with a turnover of 230 million yuan, creating a miracle of home improvement purchases in Shencheng.

Prospects for the 4th Shanghai Home Expo 2011

The linkage of the three halls, the exhibition of the whole hall, and then set off a frenzy of home improvement purchases in Shencheng. . . . . .

Leading the production and consumption, and directly facing the terminal, the Shanghai Home Expo innovatively integrates the entire decoration procurement chain of home decoration design, home decoration construction, home decoration materials, and household supplies, so that residents in Shencheng can realize one-stop decoration procurement.

Fourth Shanghai Home Expo "will be held September 2, 2011 - 4th place in the Everbright Convention and Exhibition Center, 1,500 booths, an exhibition area of 30,000 square meters, three Hall linkage, full exhibition hall, decorated to create a flagship festival procurement The Shanghai Decoration Industry Association will escort the whole process, and the unprecedented privilege of the organizing committee + manufacturer combination will once again detonate Shencheng home furnishing procurement frenzy.

According to data from the Shanghai Decoration Industry Association, structural changes have taken place in the Shanghai home decoration market. The secondary decoration has entered a vigorous period. It is expected that within three to five years, the total amount of residential renovation will exceed 10 billion yuan. This brings new business opportunities to home improvement and building materials companies.

schedule

1, Registration & Move: In 2011 August 31 - October 1 day. [9: 00-17: 00] Â Â Â Â

2, the opening ceremony: September 2, 2011 [9: 30-10: 00]

3, extension Open: September 2011 2--3 date [9: 00-16: 30] Â

4. Closing time: September 4, 2011 [15:00]

Charges

1, the light rent (36 square meters): A region of the light: 1,000 yuan / square meter, B light to area: 900 yuan / mÂ², C region to light: 800 yuan / square meter.

2, standard booth (double-sided openings, each float 10%): A standard booth area: 10,000 yuan / a, B Area Standard booth: RMB

9000 yuan / month, C District Standard Booth: 8000 yuan / month; Note: Standard booth includes: boards, fascia board, a negotiating table, two chairs negotiations, a 220V power outlet.

3. Brand launch meeting or technical exchange meeting.

Note: Pay per 10,000 yuan / hour (with only venue / PA equipment / projector / DVD)

4. Charge standard for series advertisement release: see also the attachment.

Exhibit scope

1. Home improvement services : home decoration, home improvement design, related enterprises, etc .;

2. Bathroom ceramics : overall bathroom, sanitary ware, ceramic tiles, shower room, faucet, bathroom hardware, bathroom appliances, etc .;

3. Kitchen facilities : overall kitchen, overall cabinets, kitchen appliances, water purification facilities, sinks, kitchen hardware, etc .;

4. Floor wood industry : solid wood floor, composite floor, rubber floor, interior door, plastic steel window, invisible window, paint door, etc .;

5. Comprehensive building materials : paints and coatings, pipes, decorative glass, overall stairs, decorative hardware, wallpaper, lighting, home appliances, home furnishing, etc .;

6. Series furniture : living room furniture, bedroom furniture, dining room furniture, soft sofas, office furniture, children's furniture, outdoor furniture, etc .;

7, soft loading the family: household items, collectibles and other supplies.

Advertising plan

Integrate the main media such as plane, TV, outdoor, and network, based on the timely highlights of Shanghai Home Expo, participating brands, and preferential activities of manufacturers, etc., relying on the characteristics of Shanghai people's household consumption, combined with the exhibition activities, according to the pre-, mid-, In the latter three phases, rolling propaganda will be carried out in all directions, from multiple angles and in multiple series to promote home fairs with the widest perspective and scope. In order to be brilliant and continuous, create a strong momentum.

1. Print media : Morning News, Xinmin Evening News, Jiefang Daily, Evening News, Times, Oriental Morning Post, Real Estate Times, etc .;

2. TV stations : Shanghai TV Station No. 1 Financial Channel, Shanghai People's Broadcasting Station, etc .;

3. Outdoor media : Place outdoor billboards, POP ads, elevator advertisements, etc. in the main home building materials market cluster areas and newly opened housing communities in Shanghai , and regularly send home expo news, visit coupons, tickets, etc .;

4. Online media : United Soufang, Sohu.com, Sina Leju, NetEase Home, Huicong Home, Shanghai Groupbuy, I Love My Home, etc. More than 100 industry professional online media will promote the Shanghai Home Expo throughout the process;

5. Other media : 200,000 quasi-database text messages from home furnishing businesses and Shencheng owners are sent in bulk, and 300,000 exhibition tickets are distributed in advance via internet and telephone.

Home Expo Event Arrangement

While exhibiting the latest products of exhibiting companies in an all-round way, Shanghai Home Expo will build a comprehensive interactive platform for exhibitors and citizens, home improvement companies and material vendors through colorful activities to fully explore the "home culture, home economics and trade, green home, "Environmental friendly home" and other exhibition connotations, in order to fully show the brand effect of the Shanghai Home Expo. The main plan is to arrange the following exhibition activities:

â€»Interactive activities:

1. A one- dollar starting activity for home building materials; Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2. Signing and selling of home building materials famous enterprises in good faith;

3. Conference of fashion brand of home building materials; Â Â Â Â Â Â Â Â Â Â Â Â 4. The selection and construction of the best booth design and construction activities of the Home Expo;

5. The selection of the most popular brands at the Home Expo; Â Â Â Â Â Â Â Â Â Â Â Â 6. On-site sweepstakes for placing orders (winning 100% );

7. Place orders at the home expo, cash back activities of the organizing committee; 8. On-site group purchase activities for 10,000 people;

9. Sending material vouchers with home improvement orders on site and sending home improvement vouchers with building materials orders.

â€» Exchange activities:

1, 2011, home building materials industry marketing exchange; Â Â Â Â Â Â Â Â Â 2. Special Forum on Modern Home Decoration Development Trends;

3. Special meeting for home improvement and building materials enterprises; Â Â Â Â Â Â Â Â Â Â Â Â 4. Public consultation consultation on home improvement knowledge;

5. Grand View Garden of environmental protection and energy-saving building materials products; Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 6. Special promotion meeting of green environmental protection products;

Exhibitors

According to the following contact information, obtain the exhibition floor plan and exhibition contract from the Shanghai Home Expo Organizing Committee. The contract is signed, the relevant costs will be transferred to the exhibition designated account (see the exhibition contract) to determine the booth, and the company profile and selected advertising design The information is sent to the organizing committee in time.

Contact information of the organizing committee:

Address: Huangpu District Road 255 Daelim Ming Wah Building 1, Room 602

Phone : 021- 6345 7779 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Fax : 021- 6345 7773

Http: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Email:

Contact: Zhou Qin Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Mobile: 13764927166

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