Personalized furniture popular in the first quarter

In the first quarter of 2011, the world ’s economic situation was not optimistic due to the European equity debt crisis, the Middle East and North Africa situation, and Japan ’s massive earthquake. To this end, many well-known international home furnishing brands have stepped up efforts to develop the Chinese market, and many export companies have readjusted their strategy and turned to domestic sales, leaving domestic home furnishing companies facing severe challenges. How should domestic home furnishing companies respond to challenges? This article analyzes the supply and demand data in the first quarter of the home furnishing market to predict the trend of the home furnishing market in 2011 in order to provide a "heading" reference for domestic home furnishing companies.

Market supply and demand contradiction

The supply hotspot in the first quarter was dominated by practical furniture.

Practical furniture is mostly concentrated on sofas, bedding, dining tables and chairs and other home essential furniture. Among them, sofas, as a major product in furniture, still occupy the bulk of the supply. From the overall market supply situation, the vast majority of manufacturers still focus on practical.

Buying hotspots in the first quarter, personalized furniture was popular.

Personalized furniture is mostly concentrated on small commodities, complete sets of furniture, and lighting. Among them, complete sets of furniture are quickly recognized by the market due to their convenient, time-saving, beautiful and harmonious characteristics. Compared with 2010, complete sets of furniture have gradually become the mainstream of furniture purchase. In terms of overall market demand, only a small number of manufacturers have met consumer demand.

Analysis of the causes of imbalance between supply and demand

There are two reasons for the imbalance between market supply and demand:

First, with the rapid development of the Chinese economy and the increasing living standards of the people, consumers have higher requirements for home furnishing, and gradually abandon the stereotyped mass home furnishing style, pursuing novel furniture styles, and strive to make the home full of personality. This is in accordance with the objective law of social development.

Second, with the development of China, the home furnishing industry is faced with problems such as rising raw material prices, rising labor costs, brain drain, and intensified market competition. This has led to difficulties for large enterprises to innovate, products lagging behind market demand, and difficulties for small businesses to survive. Guarantees put consumers in a dilemma.

Meeting customer needs is the way to win the market

How to solve the contradiction between supply and demand in the market, some domestic industry leading companies have already figured out a practical path, of which Gu home furnishing is the most representative.

Gujia Home Furnishing is a leading domestic software home furnishing company, its brand is deeply rooted in the hearts of the people, and its innovative business model is also widely praised by the industry.

In the eyes of most consumers, Gu's home is not just selling furniture, but a lifestyle, just like Gu's urban living room, the products are matched in different ways to form a corresponding personalized home style, or free Or elegant or fresh, through intuitive and impactful display, it not only saves a lot of time and energy for customers, but also meets the individual needs of many customers, so Gujia Household's complete furniture wins the market steadily.

For domestic home furnishing enterprises, the development history of Gu home furnishing is of reference significance. Gu Family has always insisted on product quality in the early days of its establishment. On this basis, it added some personalized fashion elements to meet consumer needs and enhance product competitiveness. Through solid craftsmanship and design accumulation, step by step gain the reputation of inside and outside the industry, to achieve the development of the enterprise from small to large. In the fierce market competition, only by serving the customer wholeheartedly and meeting the customer's needs can the market be won.

In general, from the data in the first quarter of 2011, it can be seen that the supply market of the home furnishing industry is not closely matched with the purchase information.

The current wealth of products in the home market requires companies to better grasp consumer demand before they can gain a place in the increasingly fierce market competition. The domestic enterprises that have grasped the market demand for production and sales and those that have not yet started to act may show differences in the next few quarters.