Why is the home industry not happy? Furniture industry should grasp happiness marketing

The famous planner Li Guangdou explained "happiness" in this way. The word "Xing", with soil on the top, means to have a foothold; below, with ￥, it means that there is money. On the left side of the word "Fu" is 礻, which represents people's belief; on the upper right side is "Yikou" which represents food and the right to speak; the word "Tian" in the lower right corner represents a harmonious environment. Having a room, having money, having faith, worrying about food and clothing, having the right to speak freely, and having a harmonious environment are the real happiness!

If we really want to reach the "happiness" level that Li Guangdou dismantled, I am afraid we have to wait until communism. For most people, "happiness" is just a feeling, "satisfaction with the status quo and good expectations for the future." However, neither the "present situation" nor the "future" are so satisfying, and there is no real "happiness".

Let's take the home furnishing industry that we are engaged in! Its current status is that there are many enterprises and few brands. One thing everyone is doing is "making money", not "building a brand." This has resulted in people not being able to enjoy the highest quality products and the most intimate services. Imagine that the company itself is still crawling around, how can it be thoughtful of every detail? Even if a lot of money is spent and the decoration is magnificent, the consumer's home is always "the art of regret" and "happiness" The feeling will disappear in the moment you live in it. What is its future? Some people say that the industry will consolidate, and giant enterprises will emerge, eliminating small and tidy workshop-style factories; some people say that people ’s service awareness will increase, so that consumers can truly enjoy "God" a feeling of. These claims are nonsense. The so-called brands that have never seen the famous name repeatedly appear on the black list, and there are so many sophistry on the black list? In today's competitive environment, they are so domineering. Don't treat consumers as soft persimmons?

Overall, the home furnishing industry is not an industry that makes consumers happy. Faced with discerning consumers, homeowners also do not feel "happy". Realizing this, there is no harm, at least you can find the gap, try to make up for it, and move closer to "happiness". In the upcoming "May Day", Red Star Macalline, the representative company of the Chinese home furnishing industry, positioned the marketing theme as "happiness". Not only does the "happiness signer" executive sale allow consumers to enjoy the price bottom line. "Happiness" feeling, and invited celebrity Yashi to talk about the understanding of "happiness". If "happiness" is measurable, then a small step of Red Star Macalline's action may bring a demonstration effect to the industry and promote the industry's "happiness index" a big step forward.