What are the new developments and new directions for the furniture industry in 2014

After years of development, China's furniture industry has achieved considerable results and has become one of the largest producers and exporters. In 2014, for the furniture industry, there are opportunities and challenges. Traditional furniture companies cannot continue to make cars behind closed doors. They should focus on the broad market environment, choose their own design concepts and business methods, and ensure their own competitiveness under increasingly fierce competition. The rights and interests stand out in the industry and achieve better performance. What are the new developments and new directions for the furniture industry in 2014?

 

 

1. New standards lead the healthy development of the industry

 

In 2013, the furniture industry made a great breakthrough in terms of policies. National standards such as "Home Furnishing Industry Service Standards" and "Redwood Furniture General Technical Conditions" gave the industry new standards to help consumers maintain their legitimate rights and interests. This year, there are still many new standards to be implemented or being revised. In May, the new national standard of "Furniture Mechanical Properties Test" will be officially implemented, "National Standards for the Limitation of Hazardous Substances in Wooden Furniture (Revision)" has been drafted, " Limitations of Harmful Substances in Soft Furniture Sofas", "Harmful Substances in Soft Furniture Mattresses" The two newly-developed national standards of the Limited Edition have also been drafted, and the three standards are waiting for the relevant departments to review and announce them. With the promulgation and implementation of new standards, the home building materials industry will develop in a benign direction, thereby providing consumers with safer and healthier home products.

 

2. New urbanization drives the expansion of the furniture industry

 

Urbanization is regarded as "the greatest potential for expanding domestic demand" and "the huge engine of China's economic growth." The report of the 18th National Congress of the Communist Party of China proposed to "promote the construction of new urbanization", which undoubtedly injected vitality into the development of second- and third-tier cities, and gave a strong shot to the depressed real estate industry and its downstream The furniture industry has added new impetus, which may bring new opportunities to the furniture industry. The Third Plenary Session of the Eighteenth Central Committee once again sounded the march of comprehensively deepening reforms. Faced with this good policy environment, companies should calm down and study the consumer market, adjust their thinking, change business strategies, and better grasp the new generation of consumption By. The new urbanization with the basic characteristics of urban-rural integration, urban-rural integration, industry-city interaction, conservation and intensiveness, ecological livability, and harmonious development will also promote the coordinated development and mutual promotion of large, medium and small cities, small towns, and new rural communities. At the same time as the furniture industry expands, it will also make a big difference in the field of government procurement.

 

3. Furniture e-commerce is popular among people

 

In the "Double Eleven" in 2013, Tmall's income brought a huge shock to the furniture industry, and furniture e-commerce has become the general trend. In order to develop channels, many furniture companies have tried water and e-commerce platforms. At present, there are still many problems such as distributors, logistics, standardization, and pre-investment in the test water e-commerce of the furniture industry. It is not a wise move for enterprises to blindly invest in e-commerce before these problems are resolved. In 2014, the pace of the e-commerce era of the furniture industry will also increase. While working hard, traditional furniture companies should pay more attention to the development of e-commerce platforms in order to go faster and more stable.

 

4. Homogeneous defects need to be improved

 

In the domestic furniture market, product quality is uneven, product styles are copied from each other, and homogenization is more common , especially in the field of office furniture . Many small enterprises do not have the ability to design independently. At the same time, due to the lack of design talents, weak brand promotion awareness, large funds for developing new products, long cycle and high risks, some enterprises only focus on expanding their operations during actual operation. Pay attention to product design and quality, but also lack a scientific marketing strategy. Because of this, there is homogenization of low-end competition in China's furniture industry, which has been occupied by international brand furniture in the mid-to-high-end market. For furniture companies to stand out in the "chaotic war" of the market, they must focus on R & D and brand promotion problem.

 

5. Customized furniture has great development potential

 

Customized furniture has become a business opportunity with great development potential in the industry. In today's booming real estate market, personalized decoration styles are gradually sought after by people, and customized furniture has also become a symbol of fashionable life. With the growth of the new generation of consumer groups in the post-80s, custom furniture has ushered in rapid growth because it meets the requirements of modern young people who advocate personality and show their charm.

 

Many enterprises have entered the ranks of customized furniture, including new enterprises that are aware of business opportunities and those that have specially designed furniture production lines to adapt to changes in market demand.

 

With the further deepening of the customization concept, consumers have more and more requirements on the customization concept, more and more refined and high-end. The custom furniture that was common in the field of government procurement in the past has gradually entered people's lives.

 

6. Furniture innovation must work hard on environmental protection

 

For a long time, the problem of excessive formaldehyde in furniture has plagued consumers. Industry insiders said that the traditional furniture industry has rarely talked about environmental protection in the past, and the entire market is highly sensitive to prices. The practice of "pursuing quantity, winning by quantity, and winning at a low price" is not uncommon. But at present, as people's awareness of environmental protection is increasing, the environmental protection requirements for furniture are becoming higher and higher. Environmental protection is not just a concept in furniture companies. It requires furniture companies to solve the problem of excessive formaldehyde from the source. Environmental protection design must be considered. The country also attaches great importance to furniture testing, and new standards are emerging one after another. In the field of government procurement, more and more purchasing units have put forward requirements for furniture testing, and they will give certain points to suppliers with environmental protection certification and testing certificates.

 

7. Enterprise transformation and upgrading win new development

 

With the rise in real estate sales in the fourth quarter of 2012, the furniture industry ushered in a recovery period in 2013, and many companies have adjusted their strategic deployments and continued to expand their business territory. In addition, the emergence of warehousing stores has made furniture companies begin to think about the possibility of the store opening up new models. Due to blocked exports and a decline in the domestic market consumption power, furniture companies actively explored new channels in 2013, took the channel sinking route, and actively explored emerging markets on the third and fourth lines. Some small enterprises have begun to consider integration. Furniture bases and industrial parks are emerging in an endless stream, and they are jointly seeking a way out for development through industry alliances and foreign industry alliances. In 2014, furniture companies are bound to continue to think deeply, innovate business ideas, expand sales space, and gain more market share through enterprise transformation.

 

8. The emergence of intelligent furniture

 

After years of conceptual hype, smart furniture has gradually shown its "spring intention". Funding attention, policy guidance and support, and the establishment of major smart furniture entrepreneurial parks have all injected momentum into the development of this new thing.

 

The smart furniture product combination breaks the traditional furniture combination mode, and fully exerts the user's subjective creativity. The external dimensions and combination mode are no longer the responsibility of the furniture manufacturer, but the user is free according to personal preferences and the actual situation of family space Free combination. Integrating combined intelligence, electronic intelligence, mechanical intelligence, and IoT intelligence into furniture products, making furniture intelligent, international and fashionable, is the future development trend and trend of the furniture industry and deserves more attention from furniture companies. However, furniture companies cannot be blindly optimistic. Smart furniture products still have some distance to be fully accepted by ordinary consumers.

 

9. Strengthen the concept of comfort and health

 

       The development of human ergonomics in the European and American furniture industry is relatively fast. In furniture design, especially when designing office furniture, Europe attaches great importance to the study of ergonomics. With the development and progress of society, China's attention to the quality of office furniture has also increased from the level of environmental protection and safety to the level of health and humanity. Pleasant environment and healthy posture are one of the important factors to increase work efficiency and improve employee cohesion. This view has been generally recognized by people. When purchasing furniture, consumers are also increasingly concerned about comfort and health issues. An important factor after price, beauty and environmental protection. In recent years, many companies have started to study products with ergonomics concepts, and passed ergonomics certification, in the field of government procurement for a higher score and seize more opportunities. On October 23, 2013, the Government Procurement Center of the Central State Organs (hereinafter referred to as the "National Mining Center") launched a third-party testing of ergonomics for office furniture. The further continuation and expansion of the three-party testing service will guide designated office furniture companies to improve product design and innovation, promote technological progress, and through the social demonstration effect of government procurement, guide the entire society to form a green and healthy consumption concept.

 

10. Simple style penetrates into the design concept

 

In recent years, simple furniture has become more and more popular and sought after by consumers. Because modern people are working more and more busy, stressful lives, and huge mental pressure, people are more yearning for a fresh, natural, casual and relaxed environment. At the same time, the concept of environmental protection is deeply rooted in people's hearts, and more and more people are beginning to choose reduced design. Simple style not only affects people's home life, in the field of government procurement and the procurement of enterprises and institutions, simple design is also respected by users. Simple office furniture gradually replaces high-end thick heavy desks and chairs, reducing emissions and The determination to practice thrift slowly manifested itself. Many furniture companies have begun to make breakthroughs in terms of color, materials, etc., with simple and simple as the main style, to create the 2014 fashion trend.

 

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